Skip to content

The posting benchmark

Der Tagesspiegel on Facebook, beside its peers

How Der Tagesspiegel's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 32 peers: news publishers in Germany with 100k to 1m followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

Der Tagesspiegel: 14.8 a day

Median in Germany: 25.1 a day

That is 10.3 fewer a day than the median in Germany.

Place the dots by

Posts a day29th/33Photos and video1st/33Evening posts14th/33Weekend day12th/29
Engagement per post1st/33Engagement a day5th/33Per 1,000 followers1st/33Comments per post1st/33Comments a day5th/33

Der Tagesspiegel, Germany

29thof 33

Rank among its peers, highest first, posts a day

Der Tagesspiegel posted 14.8 times a day to Facebook, 45% less than the median of 32 news publishers in Germany with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

12.2 more posts a day would reach its peers' median. What it would take

See all nine measures

Der Tagesspiegel's 32 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Der Tagesspiegel beside 32 peers

Der Tagesspiegel and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day14.829th of 3327
Photos and videoover 99%1st of 3325%
Evening posts27%14th of 3327%
Weekend day82%12th of 2979%
Engagement per post1571st of 3316
Engagement a day11,6185th of 333,065
Engagement per 1,000 followers0.571st of 330.072
Comments per post2611st of 3321
Comments a day3,8475th of 33736

What it would take

What would reaching the median of its peers take?

12.2more posts a day

86 a week, to reach the median of its peers: 27 a day, against 14.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Der Tagesspiegel's Facebook posts drew 3,847 comments a day, 5.2 times the median of 32 news publishers in Germany with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Der Tagesspiegel's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Der Tagesspiegel posted, beside its peers

Its own posts beside its 32 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Der Tagesspiegel
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Der Tagesspiegel, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDer TagesspiegelMedian of its peers
Monday 29 June1725.5
Tuesday 30 June1427
Wednesday 1 July1823.5
Thursday 2 July1625
Friday 3 July1426
Saturday 4 July1619.5
Sunday 5 July1720.5
Monday 6 July1625
Tuesday 7 July1627
Wednesday 8 July1725
Thursday 9 July2027
Friday 10 July2026.5
Saturday 11 July1720
Sunday 12 July1520.5
Monday 13 July1727.5
Tuesday 14 July1726.5
Wednesday 15 July1824
Thursday 16 July1723
Friday 17 July1523.5
Saturday 18 July1019.5
Sunday 19 July1320.5
Monday 20 July923.5
Tuesday 21 July1523
Wednesday 22 July1322.5
Thursday 23 July1423
Friday 24 July1823
Saturday 25 July2020
Sunday 26 July2119
Monday 27 July1932.5
Tuesday 28 July1231
Wednesday 29 July1531
Thursday 30 July1430.5
Friday 31 July633
Saturday 1 August326.5
Sunday 2 August1426
Monday 3 August1928.5
Tuesday 4 August1728.5
Wednesday 5 August1832.5
Thursday 6 August1527.5
Friday 7 August1730
Saturday 8 August1624
Sunday 9 August1526
Monday 10 August1431
Tuesday 11 August1328
Wednesday 12 August1532.5
Thursday 13 August1729
Friday 14 August1233
Saturday 15 August625.5
Sunday 16 August423.5
Monday 17 August1528.5
Tuesday 18 August1831
Wednesday 19 August1629
Thursday 20 August1530
Friday 21 August1330
Saturday 22 August925
Sunday 23 August823
Monday 24 August1529
Tuesday 25 August1731.5
Wednesday 26 August1931
Thursday 27 August1831
Friday 28 August1732
Saturday 29 August1424.5
Sunday 30 August1728
Monday 31 August1530.5
Tuesday 1 September1432
Wednesday 2 September1330
Thursday 3 September1028.5
Friday 4 September1230
Saturday 5 September824.5
Sunday 6 September1223
Monday 7 September1736.5
Tuesday 8 September1932
Wednesday 9 September1931.5
Thursday 10 September1733
Friday 11 September1632
Saturday 12 September1024
Sunday 13 September1426
Monday 14 September1835.5
Tuesday 15 September1732
Wednesday 16 September1432
Thursday 17 September1433
Friday 18 September1234
Saturday 19 September928
Sunday 20 September1829

Share of posts by local hour

Show the figures as a table
Share of posts by Der Tagesspiegel in each local hour, beside the median of its peers.
Local hourDer TagesspiegelMedian of its peers
00:000.1%0.7%
01:000%0.3%
02:000%0.2%
03:000.2%0.1%
04:000%0.3%
05:000.6%1.5%
06:004.1%3.6%
07:005.6%4.9%
08:006.1%5.8%
09:005.9%5.8%
10:005.7%6.1%
11:006%6.3%
12:006.9%6.3%
13:006.6%6.3%
14:006.3%6.6%
15:006.4%6.6%
16:006.4%6.5%
17:005.8%6.5%
18:006.3%6.5%
19:006.2%6.2%
20:005.2%5.7%
21:004.8%4.2%
22:004%2.3%
23:000.8%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Der Tagesspiegel on each local weekday, beside the median of its peers.
WeekdayDer TagesspiegelMedian of its peers
Monday15.929.1
Tuesday15.831
Wednesday16.330.6
Thursday15.629
Friday14.329
Saturday11.424.4
Sunday14.125.2

What it posted

Show the figures as a table
Share of each format among posts by Der Tagesspiegel, and the median across its peers.
FormatDer TagesspiegelIts peers, median
Photo68%13%
Video or reel22%3%
Album10%0%
Link0%84%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Der Tagesspiegel, 18:00 to midnight: 27%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Der Tagesspiegel posted 82% of a weekday's posts. The median of its peers: 79%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Der Tagesspiegel's peers are 32 news publishers in Germany with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 32 peers, A to Z.

The peers

Its 32 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us