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The posting benchmark

Handelsblatt on Facebook, beside its peers

How Handelsblatt's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 32 peers: news publishers in Germany with 100k to 1m followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

Handelsblatt: 10.5 a day

Median in Germany: 25.1 a day

That is 14.6 fewer a day than the median in Germany.

Place the dots by

Posts a day32nd/33Photos and video29th/33Evening posts22nd/33Weekend day17th/29
Engagement per post7th/33Engagement a day29th/33Per 1,000 followers16th/33Comments per post14th/33Comments a day27th/33

Handelsblatt, Germany

32ndof 33

Rank among its peers, highest first, posts a day

Handelsblatt posted 10.5 times a day to Facebook, 61% less than the median of 32 news publishers in Germany with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

16.5 more posts a day would reach its peers' median. What it would take

See all nine measures

Handelsblatt's 32 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Handelsblatt beside 32 peers

Handelsblatt and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day10.532nd of 3327
Photos and video5%29th of 3333%
Evening posts24%22nd of 3327%
Weekend day75%17th of 2982%
Engagement per post257th of 3316
Engagement a day68029th of 333,455
Engagement per 1,000 followers0.07216th of 330.072
Comments per post2614th of 3321
Comments a day27127th of 33816

What it would take

What would reaching the median of its peers take?

16.5more posts a day

116 a week, to reach the median of its peers: 27 a day, against 10.5 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    5% of its posts; the median of its peers 33%

    22 more of its 74 posts a week as photos or video: 3 now, 25 at the median

  • Evening posts

    18:00 to midnight: 24% of its posts; the median of its peers 27%

    2 more of its 74 posts a week between 18:00 and midnight: 18 now, 20 at the median

  • Weekend day

    A weekend day: 75% of a weekday's posts; the median of its peers 82%

    2 more posts a weekend, all on Saturday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Handelsblatt's Facebook posts drew 271 comments a day, 67% less than the median of 32 news publishers in Germany with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Handelsblatt's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Handelsblatt posted, beside its peers

Its own posts beside its 32 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Handelsblatt
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Handelsblatt, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHandelsblattMedian of its peers
Monday 29 June1325.5
Tuesday 30 June1027
Wednesday 1 July1123.5
Thursday 2 July1125
Friday 3 July1226
Saturday 4 July819.5
Sunday 5 July920.5
Monday 6 July925
Tuesday 7 July1227
Wednesday 8 July1825
Thursday 9 July1227
Friday 10 July1226.5
Saturday 11 July1020
Sunday 12 July1220.5
Monday 13 July827.5
Tuesday 14 July1026.5
Wednesday 15 July1124
Thursday 16 July1023
Friday 17 July1523.5
Saturday 18 July919.5
Sunday 19 July720.5
Monday 20 July1223.5
Tuesday 21 July1523
Wednesday 22 July1322.5
Thursday 23 July1323
Friday 24 July1123
Saturday 25 July820.5
Sunday 26 July1221
Monday 27 July932.5
Tuesday 28 July1931
Wednesday 29 July531
Thursday 30 July1430.5
Friday 31 July933
Saturday 1 August726.5
Sunday 2 August626
Monday 3 August1328.5
Tuesday 4 August928.5
Wednesday 5 August1132.5
Thursday 6 August1227.5
Friday 7 August1230
Saturday 8 August724
Sunday 9 August926
Monday 10 August931
Tuesday 11 August1028
Wednesday 12 August832.5
Thursday 13 August1029
Friday 14 August533
Saturday 15 August725.5
Sunday 16 August1123.5
Monday 17 August1528.5
Tuesday 18 August931
Wednesday 19 August1229
Thursday 20 August1330
Friday 21 August930
Saturday 22 August625
Sunday 23 August1223
Monday 24 August1029
Tuesday 25 August1231.5
Wednesday 26 August631
Thursday 27 August931
Friday 28 August832
Saturday 29 August824.5
Sunday 30 August628
Monday 31 August1130.5
Tuesday 1 September1632
Wednesday 2 September1530
Thursday 3 September1428.5
Friday 4 September1130
Saturday 5 September724.5
Sunday 6 September1623
Monday 7 September1636.5
Tuesday 8 September1132
Wednesday 9 September1431.5
Thursday 10 September1133
Friday 11 September1132
Saturday 12 September724
Sunday 13 September526
Monday 14 September835.5
Tuesday 15 September1132
Wednesday 16 September632
Thursday 17 September1133
Friday 18 September1434
Saturday 19 September528
Sunday 20 September929

Share of posts by local hour

Show the figures as a table
Share of posts by Handelsblatt in each local hour, beside the median of its peers.
Local hourHandelsblattMedian of its peers
00:001.8%0.6%
01:000.9%0.2%
02:000.7%0.2%
03:001.4%0.1%
04:001.2%0.2%
05:001%1.5%
06:001.8%3.6%
07:009.9%4.9%
08:007.8%5.8%
09:008.8%5.8%
10:007.2%6%
11:005.6%6.3%
12:003.6%6.3%
13:006.1%6.2%
14:006.5%6.6%
15:003.8%6.7%
16:004.1%6.6%
17:004.1%6.4%
18:003.8%6.5%
19:004%6.3%
20:003.4%5.7%
21:003.8%4.5%
22:004.4%2.3%
23:004.3%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Handelsblatt on each local weekday, beside the median of its peers.
WeekdayHandelsblattMedian of its peers
Monday11.129.1
Tuesday12.131
Wednesday10.830.6
Thursday11.729
Friday10.829
Saturday7.3324.4
Sunday9.525.2

What it posted

Show the figures as a table
Share of each format among posts by Handelsblatt, and the median across its peers.
FormatHandelsblattIts peers, median
Photo1%24%
Video or reel4%3%
Album0%0%
Link96%73%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Handelsblatt, 18:00 to midnight: 24%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Handelsblatt posted 75% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Handelsblatt's peers are 32 news publishers in Germany with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 32 peers, A to Z.

The peers

Its 32 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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