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The posting benchmark

Berliner Morgenpost on Facebook, beside its peers

How Berliner Morgenpost's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 32 peers: news publishers in Germany with 100k to 1m followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

Berliner Morgenpost: 65 a day

Median in Germany: 25.1 a day

That is 40 more a day than the median in Germany.

Place the dots by

Posts a day10th/33Photos and video9th/33Evening posts15th/33Weekend day5th/29
Engagement per post9th/33Engagement a day6th/33Per 1,000 followers23rd/33Comments per post5th/33Comments a day6th/33

Berliner Morgenpost, Germany

10thof 33

Rank among its peers, highest first, posts a day

Berliner Morgenpost posted 65 times a day to Facebook, 2.4 times the median of 32 news publishers in Germany with 100k to 1m followers, 29 June to 20 September 2026.

The comments its posts draw

3,231 comments a day, 4.4 times the median of its peers. What it would take

See all nine measures

Berliner Morgenpost's 32 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Berliner Morgenpost beside 32 peers

Berliner Morgenpost and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day6510th of 3326.6
Photos and video51%9th of 3325%
Evening posts27%15th of 3327%
Weekend day93%5th of 2979%
Engagement per post199th of 3316
Engagement a day10,3616th of 333,065
Engagement per 1,000 followers0.05923rd of 330.072
Comments per post505th of 3321
Comments a day3,2316th of 33736

The comments

The comments its posts draw

3,231comments a day

on its Facebook posts, 4.4 times the median of its peers (736)

Spread evenly over 24 hours, that is 135 an hour, about 2 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Berliner Morgenpost beside its 32 peers

  • Berliner Morgenpost: 3,231 a day
  • Median of its peers: 736
  • 90th percentile of its peers: 5,022
  • Middle half of its peers: 309 to 1,554
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day, photos and video, evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Berliner Morgenpost's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Berliner Morgenpost posted, beside its peers

Its own posts beside its 32 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Berliner Morgenpost
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Berliner Morgenpost, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBerliner MorgenpostMedian of its peers
Monday 29 June5524.5
Tuesday 30 June6525.5
Wednesday 1 July6723
Thursday 2 July7023
Friday 3 July6625.5
Saturday 4 July5318.5
Sunday 5 July6519
Monday 6 July8725
Tuesday 7 July8525
Wednesday 8 July7324
Thursday 9 July6825.5
Friday 10 July6424.5
Saturday 11 July6320
Sunday 12 July4018.5
Monday 13 July6625.5
Tuesday 14 July5825.5
Wednesday 15 July6122.5
Thursday 16 July6121.5
Friday 17 July6523
Saturday 18 July5919
Sunday 19 July6019
Monday 20 July5623
Tuesday 21 July6722
Wednesday 22 July7522
Thursday 23 July6822.5
Friday 24 July6422.5
Saturday 25 July6119.5
Sunday 26 July5319
Monday 27 July4630
Tuesday 28 July5530.5
Wednesday 29 July6329
Thursday 30 July7029
Friday 31 July6830.5
Saturday 1 August7825.5
Sunday 2 August4824
Monday 3 August5525.5
Tuesday 4 August6227
Wednesday 5 August7328.5
Thursday 6 August7626.5
Friday 7 August6929
Saturday 8 August6424
Sunday 9 August5123.5
Monday 10 August5928.5
Tuesday 11 August7326
Wednesday 12 August7031
Thursday 13 August7628.5
Friday 14 August6930
Saturday 15 August6524
Sunday 16 August4522.5
Monday 17 August7027
Tuesday 18 August6628.5
Wednesday 19 August6928
Thursday 20 August6829.5
Friday 21 August7528.5
Saturday 22 August6523.5
Sunday 23 August5523
Monday 24 August6528
Tuesday 25 August6630
Wednesday 26 August7830
Thursday 27 August7330
Friday 28 August7531
Saturday 29 August6022.5
Sunday 30 August4028
Monday 31 August5330
Tuesday 1 September6931.5
Wednesday 2 September6429.5
Thursday 3 September6928
Friday 4 September6127
Saturday 5 September5223.5
Sunday 6 September8023
Monday 7 September6334.5
Tuesday 8 September6431.5
Wednesday 9 September7329
Thursday 10 September6832.5
Friday 11 September6531.5
Saturday 12 September6623
Sunday 13 September6325
Monday 14 September5532
Tuesday 15 September6831.5
Wednesday 16 September6429
Thursday 17 September6431
Friday 18 September6633.5
Saturday 19 September6927
Sunday 20 September10627

Share of posts by local hour

Show the figures as a table
Share of posts by Berliner Morgenpost in each local hour, beside the median of its peers.
Local hourBerliner MorgenpostMedian of its peers
00:001.7%0.6%
01:001.8%0.2%
02:001.3%0.2%
03:000.9%0.1%
04:001.3%0.2%
05:001.9%1.3%
06:004.3%3.6%
07:005.2%4.9%
08:005.7%5.8%
09:005.4%5.9%
10:005.6%6.1%
11:005.8%6.3%
12:005.2%6.3%
13:005.3%6.3%
14:005.4%6.6%
15:005.4%6.7%
16:005.4%6.6%
17:005.4%6.5%
18:005.8%6.5%
19:006.1%6.3%
20:005.8%5.7%
21:004.8%4.3%
22:002.7%2.3%
23:001.8%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Berliner Morgenpost on each local weekday, beside the median of its peers.
WeekdayBerliner MorgenpostMedian of its peers
Monday60.327.8
Tuesday65.428.9
Wednesday69.128.8
Thursday69.227.8
Friday67.828.6
Saturday63.323.6
Sunday59.823.9

What it posted

Show the figures as a table
Share of each format among posts by Berliner Morgenpost, and the median across its peers.
FormatBerliner MorgenpostIts peers, median
Photo47%13%
Video or reel2%3%
Album2%0%
Link49%83%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Berliner Morgenpost, 18:00 to midnight: 27%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Berliner Morgenpost posted 93% of a weekday's posts. The median of its peers: 79%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Berliner Morgenpost's peers are 32 news publishers in Germany with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 32 peers, A to Z.

The peers

Its 32 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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