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The posting benchmark

Süddeutsche Zeitung on Facebook, beside its peers

How Süddeutsche Zeitung's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 14 peers: news publishers in Germany, Austria and Switzerland with 300k to 3m followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

Süddeutsche Zeitung: 66.8 a day

Median in Germany: 25.1 a day

That is 41.8 more a day than the median in Germany.

Place the dots by

Posts a day3rd/15Photos and video11th/15Evening posts8th/15Weekend day7th/15
Engagement per post10th/15Engagement a day5th/15Per 1,000 followers11th/15Comments per post7th/15Comments a day3rd/15

Süddeutsche Zeitung, Germany

3rdof 15

Rank among its peers, highest first, posts a day

Süddeutsche Zeitung posted 66.8 times a day to Facebook, 2.3 times the median of 14 news publishers in Germany, Austria and Switzerland with 300k to 3m followers, 29 June to 20 September 2026.

The comments its posts draw

5,153 comments a day, 2.9 times the median of its peers. What it would take

See all nine measures

Süddeutsche Zeitung's 14 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Süddeutsche Zeitung beside 14 peers

Süddeutsche Zeitung and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day66.83rd of 1529.4
Photos and video10%11th of 1522%
Evening posts24%8th of 1525%
Weekend day77%7th of 1574%
Engagement per post3410th of 1557
Engagement a day13,1775th of 157,377
Engagement per 1,000 followers0.04111th of 150.070
Comments per post777th of 1549
Comments a day5,1533rd of 151,764

The comments

The comments its posts draw

5,153comments a day

on its Facebook posts, 2.9 times the median of its peers (1,764)

Spread evenly over 24 hours, that is 215 an hour, about 4 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Süddeutsche Zeitung beside its 14 peers

  • Süddeutsche Zeitung: 5,153 a day
  • Median of its peers: 1,764
  • 90th percentile of its peers: 8,728
  • Middle half of its peers: 523 to 4,395
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Photos and video

    10% of its posts; the median of its peers 22%

    60 more of its 468 posts a week as photos or video: 45 now, 105 at the median

  • Evening posts

    18:00 to midnight: 23.8% of its posts; the median of its peers 24.7%

    5 more of its 468 posts a week between 18:00 and midnight: 111 now, 116 at the median
  • At or above the median of its peers on posts a day and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Süddeutsche Zeitung's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Süddeutsche Zeitung posted, beside its peers

Its own posts beside its 14 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Süddeutsche Zeitung
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Süddeutsche Zeitung, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySüddeutsche ZeitungMedian of its peers
Monday 29 June6429
Tuesday 30 June8431
Wednesday 1 July8334
Thursday 2 July8029.5
Friday 3 July7736
Saturday 4 July6624
Sunday 5 July6323.5
Monday 6 July9029
Tuesday 7 July7131
Wednesday 8 July7431
Thursday 9 July7929
Friday 10 July7030
Saturday 11 July6324
Sunday 12 July6124.5
Monday 13 July7625.5
Tuesday 14 July7832
Wednesday 15 July8435.5
Thursday 16 July6728.5
Friday 17 July7135
Saturday 18 July5023.5
Sunday 19 July5723.5
Monday 20 July7126.5
Tuesday 21 July6929
Wednesday 22 July7431.5
Thursday 23 July7428.5
Friday 24 July6729.5
Saturday 25 July5524.5
Sunday 26 July5023.5
Monday 27 July6626
Tuesday 28 July6328
Wednesday 29 July7635
Thursday 30 July6429
Friday 31 July7732
Saturday 1 August5523
Sunday 2 August6623.5
Monday 3 August6727.5
Tuesday 4 August6028.5
Wednesday 5 August6533.5
Thursday 6 August6227
Friday 7 August6530.5
Saturday 8 August4724
Sunday 9 August4523.5
Monday 10 August7629
Tuesday 11 August6727
Wednesday 12 August8030
Thursday 13 August6627
Friday 14 August6736.5
Saturday 15 August3924
Sunday 16 August5322.5
Monday 17 August5126.5
Tuesday 18 August7426.5
Wednesday 19 August7633
Thursday 20 August6226
Friday 21 August7229
Saturday 22 August4523
Sunday 23 August5723.5
Monday 24 August6632
Tuesday 25 August6428
Wednesday 26 August7534.5
Thursday 27 August6729.5
Friday 28 August6935
Saturday 29 August5623
Sunday 30 August6123.5
Monday 31 August6926
Tuesday 1 September8029.5
Wednesday 2 September8232.5
Thursday 3 September7730.5
Friday 4 September6531.5
Saturday 5 September5423.5
Sunday 6 September5223.5
Monday 7 September6828
Tuesday 8 September6930
Wednesday 9 September6732.5
Thursday 10 September7732
Friday 11 September6936.5
Saturday 12 September4324.5
Sunday 13 September6025
Monday 14 September7026.5
Tuesday 15 September6730
Wednesday 16 September7234
Thursday 17 September7327
Friday 18 September8134.5
Saturday 19 September6424
Sunday 20 September6528

Share of posts by local hour

Show the figures as a table
Share of posts by Süddeutsche Zeitung in each local hour, beside the median of its peers.
Local hourSüddeutsche ZeitungMedian of its peers
00:000.2%0.5%
01:000.3%0.6%
02:000.2%0.1%
03:000.2%0.5%
04:001%0.2%
05:006.4%1.5%
06:002.2%1.8%
07:002.3%4.5%
08:004.1%5.7%
09:003.6%6.4%
10:007.7%6.6%
11:006.3%7.2%
12:006.1%7%
13:006.6%6.5%
14:007.6%6.6%
15:008.8%6%
16:006.2%6.3%
17:006.3%6.4%
18:006.9%6%
19:007.8%4.9%
20:004.9%5%
21:003.3%4.3%
22:000.6%3.4%
23:000.4%2%

Posts a day by weekday

Show the figures as a table
Posts a day by Süddeutsche Zeitung on each local weekday, beside the median of its peers.
WeekdaySüddeutsche ZeitungMedian of its peers
Monday70.328
Tuesday70.628.8
Wednesday75.735.8
Thursday70.428.4
Friday71.333.6
Saturday52.723.4
Sunday56.923.6

What it posted

Show the figures as a table
Share of each format among posts by Süddeutsche Zeitung, and the median across its peers.
FormatSüddeutsche ZeitungIts peers, median
Photo7%9%
Video or reel3%6%
Album0%0%
Link91%84%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Süddeutsche Zeitung, 18:00 to midnight: 24%
  • Median of its peers, 18:00 to midnight: 25%
  • On a weekend day, Süddeutsche Zeitung posted 77% of a weekday's posts. The median of its peers: 74%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Süddeutsche Zeitung's peers are 14 news publishers in Germany, Austria and Switzerland with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 14 peers, A to Z.

The peers

Its 14 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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