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The posting benchmark

DerWesten on Facebook, beside its peers

How DerWesten's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 30 peers: news publishers in Germany with 100k to 1m followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

DerWesten: 16.9 a day

Median in Germany: 25.1 a day

That is 8.2 fewer a day than the median in Germany.

Place the dots by

Posts a day25th/31Photos and video4th/31Evening posts4th/31Weekend day19th/27
Engagement per post2nd/31Engagement a day8th/31Per 1,000 followers2nd/31Comments per post2nd/31Comments a day8th/31

DerWesten, Germany

25thof 31

Rank among its peers, highest first, posts a day

DerWesten posted 16.9 times a day to Facebook, 36% less than the median of 30 news publishers in Germany with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

9.7 more posts a day would reach its peers' median. What it would take

See all nine measures

DerWesten's 30 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

DerWesten beside 30 peers

DerWesten and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day16.925th of 3126.6
Photos and video81%4th of 3115%
Evening posts32%4th of 3127%
Weekend day71%19th of 2782%
Engagement per post692nd of 3116
Engagement a day6,2438th of 312,637
Engagement per 1,000 followers0.302nd of 310.072
Comments per post1422nd of 3121
Comments a day2,3948th of 31648

What it would take

What would reaching the median of its peers take?

9.7more posts a day

68 a week, to reach the median of its peers: 26.6 a day, against 16.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Weekend day

    A weekend day: 71% of a weekday's posts; the median of its peers 82%

    5 more posts a weekend: 2 on Saturday and 3 on Sunday
  • At or above the median of its peers on photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

DerWesten's Facebook posts drew 2,394 comments a day, 3.7 times the median of 30 news publishers in Germany with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside DerWesten's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How DerWesten posted, beside its peers

Its own posts beside its 30 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • DerWesten
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by DerWesten, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDerWestenMedian of its peers
Monday 29 June1624.5
Tuesday 30 June2125.5
Wednesday 1 July1923
Thursday 2 July1823
Friday 3 July2225.5
Saturday 4 July1618.5
Sunday 5 July1619
Monday 6 July1425
Tuesday 7 July1725
Wednesday 8 July1924
Thursday 9 July1925.5
Friday 10 July2324.5
Saturday 11 July1620
Sunday 12 July1218.5
Monday 13 July1725.5
Tuesday 14 July1925.5
Wednesday 15 July1922.5
Thursday 16 July2021.5
Friday 17 July1923
Saturday 18 July1519
Sunday 19 July1319
Monday 20 July2023
Tuesday 21 July1622
Wednesday 22 July1922
Thursday 23 July2122.5
Friday 24 July2022.5
Saturday 25 July819.5
Sunday 26 July1219
Monday 27 July1730
Tuesday 28 July2130.5
Wednesday 29 July1629
Thursday 30 July1929
Friday 31 July1830.5
Saturday 1 August1825.5
Sunday 2 August1524
Monday 3 August2025.5
Tuesday 4 August2127
Wednesday 5 August1528.5
Thursday 6 August2026.5
Friday 7 August1829
Saturday 8 August1224
Sunday 9 August1423.5
Monday 10 August1928.5
Tuesday 11 August1926
Wednesday 12 August1931
Thursday 13 August1528.5
Friday 14 August2230
Saturday 15 August524
Sunday 16 August422.5
Monday 17 August1927
Tuesday 18 August2028.5
Wednesday 19 August1828
Thursday 20 August2329.5
Friday 21 August2128.5
Saturday 22 August1423.5
Sunday 23 August1323
Monday 24 August1928
Tuesday 25 August1830
Wednesday 26 August1730
Thursday 27 August1830
Friday 28 August2231
Saturday 29 August1322.5
Sunday 30 August1728
Monday 31 August1930
Tuesday 1 September1731.5
Wednesday 2 September1629.5
Thursday 3 September1628
Friday 4 September1527
Saturday 5 September1423.5
Sunday 6 September1423
Monday 7 September1534.5
Tuesday 8 September1831.5
Wednesday 9 September1429
Thursday 10 September1932.5
Friday 11 September1431.5
Saturday 12 September1523
Sunday 13 September1325
Monday 14 September1532
Tuesday 15 September1731.5
Wednesday 16 September1929
Thursday 17 September2131
Friday 18 September1733.5
Saturday 19 September1227
Sunday 20 September1527

Share of posts by local hour

Show the figures as a table
Share of posts by DerWesten in each local hour, beside the median of its peers.
Local hourDerWestenMedian of its peers
00:000.1%0.6%
01:000%0.2%
02:000%0.2%
03:000%0.1%
04:000%0.2%
05:000%1.3%
06:004.9%3.6%
07:004.9%5.1%
08:005.5%5.8%
09:005.6%5.9%
10:005.6%6.1%
11:006.1%6.3%
12:005.8%6.3%
13:006.3%6.3%
14:006.3%6.7%
15:005.8%6.9%
16:005.9%6.7%
17:005.6%6.5%
18:005.7%6.6%
19:005.3%6.3%
20:005.6%5.6%
21:005.2%4.2%
22:005.2%1.9%
23:004.6%0.6%

Posts a day by weekday

Show the figures as a table
Posts a day by DerWesten on each local weekday, beside the median of its peers.
WeekdayDerWestenMedian of its peers
Monday17.627.8
Tuesday18.728.9
Wednesday17.528.8
Thursday19.127.8
Friday19.328.6
Saturday13.223.6
Sunday13.123.9

What it posted

Show the figures as a table
Share of each format among posts by DerWesten, and the median across its peers.
FormatDerWestenIts peers, median
Photo75%7%
Video or reel6%3%
Album0%0%
Link19%90%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • DerWesten, 18:00 to midnight: 32%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, DerWesten posted 71% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

DerWesten's peers are 30 news publishers in Germany with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 30 peers, A to Z.

The peers

Its 30 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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