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The posting benchmark

WELT on Facebook, beside its peers

How WELT's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 62 peers: news publishers, digital-native newsrooms and news agencies in Europe with 500k to 5m followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Germany

WELT: 43.8 a day

Median in Germany: 25.1 a day

That is 18.8 more a day than the median in Germany.

Place the dots by

Posts a day42nd/63Photos and video51st/63Evening posts58th/63Weekend day60th/63
Engagement per post10th/63Engagement a day21st/63Per 1,000 followers10th/63Comments per post13th/63Comments a day15th/63

WELT, Germany

42ndof 63

Rank among its peers, highest first, posts a day

WELT posted 43.8 times a day to Facebook, 25% less than the median of 62 news publishers, digital-native newsrooms and news agencies in Europe with 500k to 5m followers, 29 June to 20 September 2026.

Its first gap: a weekend day

22 more posts a weekend would reach its peers' median. What it would take

See all nine measures

WELT's 62 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

WELT beside 62 peers

WELT and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day43.842nd of 6358.1
Photos and video17%51st of 6367%
Evening posts24%58th of 6330%
Weekend day64%60th of 6387%
Engagement per post34010th of 6387
Engagement a day33,76621st of 6325,439
Engagement per 1,000 followers0.2710th of 630.083
Comments per post23713th of 63103
Comments a day10,37415th of 636,403

What it would take

What would reaching the median of its peers take?

WELT's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

22more posts a weekend

13 on Saturday and 9 on Sunday, to bring each to the median of its peers

On a weekend day, WELT posts 64% of a weekday's posts. The median of its peers: 87%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • WELT
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
WELTA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday47.50
Tuesday47.60
Wednesday48.30
Thursday48.80
Friday51.60
Saturday29.342.213
Sunday33.442.29

The other measures, in posts

  • Posts a day

    43.8 now; the median of its peers 58.1

    14.3 more a day, 101 a week

  • Photos and video

    17% of its posts; the median of its peers 67%

    156 more of its 307 posts a week as photos or video: 51 now, 207 at the median

  • Evening posts

    18:00 to midnight: 24% of its posts; the median of its peers 30%

    19 more of its 307 posts a week between 18:00 and midnight: 73 now, 92 at the median

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

WELT's Facebook posts drew 10,374 comments a day, 62% more than the median of 62 news publishers, digital-native newsrooms and news agencies in Europe with 500k to 5m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside WELT's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How WELT posted, beside its peers

Its own posts beside its 62 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • WELT
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by WELT, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayWELTMedian of its peers
Monday 29 June4463
Tuesday 30 June4867
Wednesday 1 July4771
Thursday 2 July4465.5
Friday 3 July4561.5
Saturday 4 July2555
Sunday 5 July4155
Monday 6 July4758.5
Tuesday 7 July4367
Wednesday 8 July3360
Thursday 9 July4361.5
Friday 10 July4863
Saturday 11 July2850.5
Sunday 12 July3850.5
Monday 13 July5164
Tuesday 14 July4264.5
Wednesday 15 July5061
Thursday 16 July4966.5
Friday 17 July4861.5
Saturday 18 July2751
Sunday 19 July3755
Monday 20 July4564.5
Tuesday 21 July4961
Wednesday 22 July5060
Thursday 23 July4662
Friday 24 July4658
Saturday 25 July2654.5
Sunday 26 July3048.5
Monday 27 July4056
Tuesday 28 July3661.5
Wednesday 29 July5156
Thursday 30 July4660
Friday 31 July4958.5
Saturday 1 August2652.5
Sunday 2 August2448.5
Monday 3 August3559
Tuesday 4 August3859
Wednesday 5 August3758.5
Thursday 6 August4855.5
Friday 7 August5457
Saturday 8 August2847
Sunday 9 August2748
Monday 10 August4560
Tuesday 11 August3256
Wednesday 12 August2659
Thursday 13 August4655
Friday 14 August4158.5
Saturday 15 August2850
Sunday 16 August3250.5
Monday 17 August4151.5
Tuesday 18 August4955
Wednesday 19 August5155
Thursday 20 August4955
Friday 21 August5358
Saturday 22 August4046.5
Sunday 23 August3748
Monday 24 August4752.5
Tuesday 25 August6755
Wednesday 26 August6156.5
Thursday 27 August4655.5
Friday 28 August5756
Saturday 29 August4051.5
Sunday 30 August3648
Monday 31 August5858
Tuesday 1 September6256.5
Wednesday 2 September5260
Thursday 3 September5560.5
Friday 4 September6757.5
Saturday 5 September3550
Sunday 6 September3648
Monday 7 September5959
Tuesday 8 September5857
Wednesday 9 September5863.5
Thursday 10 September4358.5
Friday 11 September6257.5
Saturday 12 September2550
Sunday 13 September2650.5
Monday 14 September5858
Tuesday 15 September4664.5
Wednesday 16 September6460
Thursday 17 September7159
Friday 18 September4956
Saturday 19 September2451.5
Sunday 20 September3853

Share of posts by local hour

Show the figures as a table
Share of posts by WELT in each local hour, beside the median of its peers.
Local hourWELTMedian of its peers
00:000%1.2%
01:000%0.9%
02:000%0.3%
03:000%0.2%
04:000%0.1%
05:002.5%1.4%
06:004.1%2.7%
07:006.7%4.3%
08:006.8%5.2%
09:007.1%5.5%
10:006.5%5.8%
11:007.1%5.9%
12:006.7%6.2%
13:006.3%6.1%
14:006.4%5.7%
15:005.8%6%
16:004.2%5.8%
17:005.9%6%
18:005.6%5.8%
19:004.9%6%
20:005%5.6%
21:004.4%5.5%
22:004%4.6%
23:000%3.2%

Posts a day by weekday

Show the figures as a table
Posts a day by WELT on each local weekday, beside the median of its peers.
WeekdayWELTMedian of its peers
Monday47.559.2
Tuesday47.661.3
Wednesday48.359.6
Thursday48.861.2
Friday51.659.3
Saturday29.351.2
Sunday33.450.9

What it posted

Show the figures as a table
Share of each format among posts by WELT, and the median across its peers.
FormatWELTIts peers, median
Photo7%73%
Video or reel8%8%
Album2%0%
Link84%18%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • WELT, 18:00 to midnight: 24%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, WELT posted 64% of a weekday's posts. The median of its peers: 87%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

WELT's peers are 62 news publishers, digital-native newsrooms and news agencies in Europe with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 62 peers, A to Z.

The peers

Its 62 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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