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The posting benchmark

InDaily on Facebook, beside its peers

How InDaily's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 11 peers: news publishers and digital-native newsrooms in Australia with 10k to 100k followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Australia

InDaily: 10.2 a day

Median in Australia: 17.9 a day

That is 7.7 fewer a day than the median in Australia.

Place the dots by

Posts a day8th/12Photos and video12th/12Evening postsWeekend day
Engagement per post11th/12Engagement a day10th/12Per 1,000 followers7th/12Comments per post9th/12Comments a day9th/12

InDaily, Australia

8thof 12

Rank among its peers, highest first, posts a day

InDaily posted 10.2 times a day to Facebook. The median of its 11 peers: 12.1.

Its first gap: photos and video

27 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 11 news publishers and digital-native newsrooms in Australia with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

InDaily's 11 peers, lifted out of the 961 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.

At a glance

InDaily beside 11 peers

InDaily and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day10.28th of 1212.1
Photos and videounder 1%12th of 1236.8%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post411th of 1213
Engagement a day13010th of 12654
Engagement per 1,000 followers0.157th of 120.18
Comments per post3.99th of 127.8
Comments a day409th of 1296

What it would take

What would reaching the median of its peers take?

InDaily's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

27more posts a week

as photos or video, of its 71 a week: 0 now, 27 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 71 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    10.2 now; the median of its peers 12.1

    1.9 more a day, 14 a week
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

InDaily's posts drew 40 comments a day. The median of its peers: 96.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside InDaily's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How InDaily posted, beside its peers

Its own posts beside its 11 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • InDaily
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by InDaily, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayInDailyMedian of its peers
Monday 29 June1312
Tuesday 30 June1014
Wednesday 1 July1013
Thursday 2 July1514
Friday 3 July1212
Saturday 4 July26
Sunday 5 July15
Monday 6 July1412
Tuesday 7 July1612
Wednesday 8 July1012
Thursday 9 July1013
Friday 10 July1813
Saturday 11 July15
Sunday 12 July15
Monday 13 July1612
Tuesday 14 July1512
Wednesday 15 July1010
Thursday 16 July1316
Friday 17 July1413
Saturday 18 July25
Sunday 19 July34
Monday 20 July1312
Tuesday 21 July1612
Wednesday 22 July1813
Thursday 23 July1212
Friday 24 July1412
Saturday 25 July36
Sunday 26 July06
Monday 27 July1613
Tuesday 28 July1313
Wednesday 29 July1911
Thursday 30 July814
Friday 31 July106
Saturday 1 August05
Sunday 2 August04
Monday 3 August1212
Tuesday 4 August1312
Wednesday 5 August1111
Thursday 6 August1314
Friday 7 August2013
Saturday 8 August05
Sunday 9 August35
Monday 10 August1612
Tuesday 11 August1111
Wednesday 12 August1312
Thursday 13 August1312
Friday 14 August1014
Saturday 15 August15
Sunday 16 August25
Monday 17 August1612
Tuesday 18 August1611
Wednesday 19 August1111
Thursday 20 August1312
Friday 21 August1713
Saturday 22 August05
Sunday 23 August05
Monday 24 August1811
Tuesday 25 August1712
Wednesday 26 August1514
Thursday 27 August1914
Friday 28 August813
Saturday 29 August05
Sunday 30 August15
Monday 31 August1612
Tuesday 1 September1213
Wednesday 2 September1312
Thursday 3 September1213
Friday 4 September1513
Saturday 5 September17
Sunday 6 September06
Monday 7 September1812
Tuesday 8 September1811
Wednesday 9 September1512
Thursday 10 September1512
Friday 11 September1013
Saturday 12 September26
Sunday 13 September06
Monday 14 September129
Tuesday 15 September1710
Wednesday 16 September1813
Thursday 17 September913
Friday 18 September1313
Saturday 19 September27
Sunday 20 September06

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by InDaily, and the median across its peers.
FormatInDailyIts peers, median
Photo0%14%
Video or reel0%3%
Album0%1%
Link100%82%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place InDaily's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

InDaily's peers are 11 news publishers and digital-native newsrooms in Australia with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 11 peers, A to Z.

The peers

Its 11 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us