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The posting benchmark

The Courier (Ballarat) on Facebook, beside its peers

How The Courier (Ballarat)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 333 peers: news publishers and digital-native newsrooms worldwide with 20k to 200k followers.

Country
Australia
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Australia

The Courier (Ballarat): 12.3 a day

Median in Australia: 20.9 a day

That is 8.6 fewer a day than the median in Australia.

Place the dots by

Posts a day211th/334Photos and video170th/334Evening postsWeekend day
Engagement per post150th/334Engagement a day185th/334Per 1,000 followers150th/334Comments per post223rd/334Comments a day210th/334

The Courier (Ballarat), Australia

211thof 334

Rank among its peers, highest first, posts a day

The Courier (Ballarat) posted 12.3 times a day to Facebook, at least 28% less than the median of 333 news publishers and digital-native newsrooms worldwide with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: posts a day

4.8 more posts a day would reach its peers' median. What it would take

See all nine measures

The Courier (Ballarat)'s 333 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Courier (Ballarat) beside 333 peers

The Courier (Ballarat) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day12.3211th of 33417.1
Photos and video36.8%170th of 33439%
Evening postsNot countedNo rank26%
Weekend dayNot countedNo rank76%
Engagement per post13150th of 33411
Engagement a day752185th of 334873
Engagement per 1,000 followers0.18150th of 3340.15
Comments per post7.8223rd of 33413
Comments a day96210th of 334171

What it would take

What would reaching the median of its peers take?

4.8more posts a day

34 a week, to reach the median of its peers: 17.1 a day, against 12.3 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    36.8% of its posts; the median of its peers 38.5%

    2 more of its 86 posts a week as photos or video: 32 now, 34 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Courier (Ballarat)'s posts drew 96 comments a day. The median of its peers: 171.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Courier (Ballarat)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Courier (Ballarat) posted, beside its peers

Its own posts beside its 333 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Courier (Ballarat)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Courier (Ballarat), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Courier (Ballarat)Median of its peers
Monday 29 June1116
Tuesday 30 June1518
Wednesday 1 July1419
Thursday 2 July1519
Friday 3 July1017
Saturday 4 July613
Sunday 5 July512
Monday 6 July1216
Tuesday 7 July1118
Wednesday 8 July1219
Thursday 9 July1319
Friday 10 July2019
Saturday 11 July813
Sunday 12 July1013
Monday 13 July1116
Tuesday 14 July1019
Wednesday 15 July919
Thursday 16 July1919
Friday 17 July1719
Saturday 18 July1113
Sunday 19 July1011
Monday 20 July1416
Tuesday 21 July1119
Wednesday 22 July1519
Thursday 23 July1619
Friday 24 July1118
Saturday 25 July812
Sunday 26 July1211
Monday 27 July1716
Tuesday 28 July1018
Wednesday 29 July1019
Thursday 30 July2019
Friday 31 July619
Saturday 1 August914
Sunday 2 August513
Monday 3 August1916
Tuesday 4 August1219
Wednesday 5 August1119
Thursday 6 August1719
Friday 7 August1419
Saturday 8 August1014
Sunday 9 August1012
Monday 10 August1816
Tuesday 11 August1120
Wednesday 12 August1220
Thursday 13 August1219
Friday 14 August1819
Saturday 15 August514
Sunday 16 August512
Monday 17 August1216
Tuesday 18 August819
Wednesday 19 August1119
Thursday 20 August1719
Friday 21 August1819
Saturday 22 August614
Sunday 23 August1012
Monday 24 August1017
Tuesday 25 August1619
Wednesday 26 August1820
Thursday 27 August1419
Friday 28 August1719
Saturday 29 August1114
Sunday 30 August1113
Monday 31 August1317
Tuesday 1 September1519
Wednesday 2 September1220
Thursday 3 September1220
Friday 4 September2019
Saturday 5 September714
Sunday 6 September913
Monday 7 September1216
Tuesday 8 September1118
Wednesday 9 September1219
Thursday 10 September1320
Friday 11 September1821
Saturday 12 September1715
Sunday 13 September914
Monday 14 September1117
Tuesday 15 September820
Wednesday 16 September1619
Thursday 17 September1720
Friday 18 September1720
Saturday 19 September1115
Sunday 20 September1115

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Courier (Ballarat), and the median across its peers.
FormatThe Courier (Ballarat)Its peers, median
Photo36%31%
Video or reel1%3%
Album0%0%
Link63%66%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 26%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Courier (Ballarat)'s peers are 333 news publishers and digital-native newsrooms worldwide with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 333 peers, A to Z.

The peers

Its 333 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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