The posting benchmark
The Courier (Ballarat) on Facebook, beside its peers
How The Courier (Ballarat)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 333 peers: news publishers and digital-native newsrooms worldwide with 20k to 200k followers.
- Country
- Australia
- Kind
- Publisher, digital-native or agency
- Followers
- Under 100k
Within Australia
The Courier (Ballarat): 12.3 a day
Median in Australia: 20.9 a day
That is 8.6 fewer a day than the median in Australia.
Place the dots by
The Courier (Ballarat), Australia
211thof 334
Rank among its peers, highest first, posts a day
The Courier (Ballarat) posted 12.3 times a day to Facebook, at least 28% less than the median of 333 news publishers and digital-native newsrooms worldwide with 20k to 200k followers, 29 June to 20 September 2026.
Its first gap: posts a day
4.8 more posts a day would reach its peers' median. What it would take
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
The Courier (Ballarat) beside 333 peers
| Measure | Figure | Rank among its peers, highest first | Median of its peers |
|---|---|---|---|
| Posts a day | 12.3 | 211th of 334 | 17.1 |
| Photos and video | 36.8% | 170th of 334 | 39% |
| Evening posts | Not counted | No rank | 26% |
| Weekend day | Not counted | No rank | 76% |
| Engagement per post | 13 | 150th of 334 | 11 |
| Engagement a day | 752 | 185th of 334 | 873 |
| Engagement per 1,000 followers | 0.18 | 150th of 334 | 0.15 |
| Comments per post | 7.8 | 223rd of 334 | 13 |
| Comments a day | 96 | 210th of 334 | 171 |
What it would take
What would reaching the median of its peers take?
4.8more posts a day
34 a week, to reach the median of its peers: 17.1 a day, against 12.3 now
Arithmetic on the figures above, rounded up. It isn't a forecast.
The other measures, in posts
Photos and video
36.8% of its posts; the median of its peers 38.5%
2 more of its 86 posts a week as photos or video: 32 now, 34 at the median- No local-time figure for evening posts and a weekend day.
Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.
Posting
Posts from your own stories, in the hours you choose
Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.
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Today's queue on The Port Arden Post's Facebook channel.
Publishing · The Port Arden Post
FICTIONAL NEWSROOM
Today · Tue 6 Oct
- 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
- 12:30Opinion: The ferry fare rise is the wrong fix
- 14:00Night markets return to the Greyport waterfront this Friday
Comments
The comments that come with them
The Courier (Ballarat)'s posts drew 96 comments a day. The median of its peers: 171.
Posts you publish through Sence go out to a comment section Sence is already watching.
When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.
Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.
Contact usSence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.
Head to head
Put it beside up to three news brands
Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Courier (Ballarat)'s.
Type its name, then choose it.
Or one of its peers in its own country
Day by day
How The Courier (Ballarat) posted, beside its peers
Posts each day
- The Courier (Ballarat)
- Median of its peers
- Middle half of its peers' posts a day
Show the figures as a table
| Day | The Courier (Ballarat) | Median of its peers |
|---|---|---|
| Monday 29 June | 11 | 16 |
| Tuesday 30 June | 15 | 18 |
| Wednesday 1 July | 14 | 19 |
| Thursday 2 July | 15 | 19 |
| Friday 3 July | 10 | 17 |
| Saturday 4 July | 6 | 13 |
| Sunday 5 July | 5 | 12 |
| Monday 6 July | 12 | 16 |
| Tuesday 7 July | 11 | 18 |
| Wednesday 8 July | 12 | 19 |
| Thursday 9 July | 13 | 19 |
| Friday 10 July | 20 | 19 |
| Saturday 11 July | 8 | 13 |
| Sunday 12 July | 10 | 13 |
| Monday 13 July | 11 | 16 |
| Tuesday 14 July | 10 | 19 |
| Wednesday 15 July | 9 | 19 |
| Thursday 16 July | 19 | 19 |
| Friday 17 July | 17 | 19 |
| Saturday 18 July | 11 | 13 |
| Sunday 19 July | 10 | 11 |
| Monday 20 July | 14 | 16 |
| Tuesday 21 July | 11 | 19 |
| Wednesday 22 July | 15 | 19 |
| Thursday 23 July | 16 | 19 |
| Friday 24 July | 11 | 18 |
| Saturday 25 July | 8 | 12 |
| Sunday 26 July | 12 | 11 |
| Monday 27 July | 17 | 16 |
| Tuesday 28 July | 10 | 18 |
| Wednesday 29 July | 10 | 19 |
| Thursday 30 July | 20 | 19 |
| Friday 31 July | 6 | 19 |
| Saturday 1 August | 9 | 14 |
| Sunday 2 August | 5 | 13 |
| Monday 3 August | 19 | 16 |
| Tuesday 4 August | 12 | 19 |
| Wednesday 5 August | 11 | 19 |
| Thursday 6 August | 17 | 19 |
| Friday 7 August | 14 | 19 |
| Saturday 8 August | 10 | 14 |
| Sunday 9 August | 10 | 12 |
| Monday 10 August | 18 | 16 |
| Tuesday 11 August | 11 | 20 |
| Wednesday 12 August | 12 | 20 |
| Thursday 13 August | 12 | 19 |
| Friday 14 August | 18 | 19 |
| Saturday 15 August | 5 | 14 |
| Sunday 16 August | 5 | 12 |
| Monday 17 August | 12 | 16 |
| Tuesday 18 August | 8 | 19 |
| Wednesday 19 August | 11 | 19 |
| Thursday 20 August | 17 | 19 |
| Friday 21 August | 18 | 19 |
| Saturday 22 August | 6 | 14 |
| Sunday 23 August | 10 | 12 |
| Monday 24 August | 10 | 17 |
| Tuesday 25 August | 16 | 19 |
| Wednesday 26 August | 18 | 20 |
| Thursday 27 August | 14 | 19 |
| Friday 28 August | 17 | 19 |
| Saturday 29 August | 11 | 14 |
| Sunday 30 August | 11 | 13 |
| Monday 31 August | 13 | 17 |
| Tuesday 1 September | 15 | 19 |
| Wednesday 2 September | 12 | 20 |
| Thursday 3 September | 12 | 20 |
| Friday 4 September | 20 | 19 |
| Saturday 5 September | 7 | 14 |
| Sunday 6 September | 9 | 13 |
| Monday 7 September | 12 | 16 |
| Tuesday 8 September | 11 | 18 |
| Wednesday 9 September | 12 | 19 |
| Thursday 10 September | 13 | 20 |
| Friday 11 September | 18 | 21 |
| Saturday 12 September | 17 | 15 |
| Sunday 13 September | 9 | 14 |
| Monday 14 September | 11 | 17 |
| Tuesday 15 September | 8 | 20 |
| Wednesday 16 September | 16 | 19 |
| Thursday 17 September | 17 | 20 |
| Friday 18 September | 17 | 20 |
| Saturday 19 September | 11 | 15 |
| Sunday 20 September | 11 | 15 |
Its local time zone is unknown, so its hours and weekdays aren't shown.
What it posted
Show the figures as a table
| Format | The Courier (Ballarat) | Its peers, median |
|---|---|---|
| Photo | 36% | 31% |
| Video or reel | 1% | 3% |
| Album | 0% | 0% |
| Link | 63% | 66% |
| Text only | 0% | 0% |
| Other | 0% | 0% |
The detail
When it posts, and who it's compared with
When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
- Median of its peers, 18:00 to midnight: 26%
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Who is it compared with?Where each of its peers is based, and every one of them by name.
The Courier (Ballarat)'s peers are 333 news publishers and digital-native newsrooms worldwide with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 333 peers, A to Z.
The peers
Its 333 peers, A to Z
- Aachener ZeitungGermany
- AamulehtiFinland
- Aargauer ZeitungSwitzerland
- ABC NyheterNorway
- Addis FortuneEthiopia
- Adresseavisen (Adressa)Norway
- Africa UncensoredKenya
- AgderpostenNorway
- Alexandria Echo PressUnited States
- all-in.de (Das Allgäu online)Germany
- Allgäuer ZeitungGermany
- AltapostenNorway
- Apollo.lvLatvia
- ArcInfoSwitzerland
- Århus StiftstidendeDenmark
- ÄripäevEstonia
- Arizona Daily StarUnited States
- Arkansas Democrat-GazetteUnited States
- Asahi Shimbun GLOBE+Japan
- Asheville Citizen-TimesUnited States
- Augsburger AllgemeineGermany
- B.Z. (Berlin)Germany
- Badische ZeitungGermany
- Bankier.plPoland
- Barometern-OTSweden
- Basler ZeitungSwitzerland
- Battle Creek EnquirerUnited States
- Beaumont EnterpriseUnited States
- Bemidji PioneerUnited States
- Bergens Tidende (BT)Norway
- Berner ZeitungSwitzerland
- bgland24.deGermany
- Blick RomandieSwitzerland
- BohusläningenSweden
- Borås Tidning (BT)Sweden
- Boston HeraldUnited States
- Brabants DagbladNetherlands
- Brainerd DispatchUnited States
- Braunschweiger ZeitungGermany
- Burlington Free PressUnited States
- Business PostIreland
- bz BaselSwitzerland
- Camden NewsUnited States
- Carlow NationalistIreland
- Chattanooga Times Free PressUnited States
- chiemgau24.deGermany
- Cinco DíasSpain
- Connect SavannahUnited States
- Connecticut PostUnited States
- ContactoLuxembourg
- Corren (Östgöta Correspondenten)Sweden
- CT InsiderUnited States
- Dag og TidNorway
- Dagblad van het NoordenNetherlands
- Dagbladet Holstebro-StruerDenmark
- Dagbladet InformationDenmark
- Dagens industri (Di)Sweden
- Dagens Næringsliv (DN)Norway
- Daily BreezeUnited States
- Daily CameraUnited States
- Daily PressUnited States
- De Gooi- en EemlanderNetherlands
- De LimburgerNetherlands
- De StentorNetherlands
- De TijdBelgium
- Delaware County Daily TimesUnited States
- DelfiEstonia
- Delfi RUSEstonia
- Delmenhorster KreisblattGermany
- DeníkCzechia
- Deník NCzechia
- Diamond Fields AdvertiserSouth Africa
- DIE RHEINPFALZGermany
- Dorstener ZeitungGermany
- Drogheda IndependentIreland
- Dubrovački vjesnikCroatia
- Duluth News TribuneUnited States
- E24Norway
- East Bay TimesUnited States
- Eesti EkspressEstonia
- Eesti PäevalehtEstonia
- Eindhovens DagbladNetherlands
- Ekonomichna PravdaUkraine
- El Diario MontañésSpain
- El Diario VascoSpain
- El Dorado News-TimesUnited States
- El Norte de CastillaSpain
- El Sol de ParralMexico
- El Sol de TulancingoMexico
- El Sol de ZacatecasMexico
- El Sol del CentroMexico
- El SudcalifornianoMexico
- Eskilstuna-KurirenSweden
- Etelä-Suomen Sanomat (ESS)Finland
- EuractivBelgium
- Extra.ieIreland
- Folkbladet (Västerbotten)Sweden
- Forsyth County NewsUnited States
- Frankfurter Neue PresseGermany
- Fyens StiftstidendeDenmark
- FædrelandsvennenNorway
- Geelong AdvertiserAustralia
- Gefle Dagblad (GD)Sweden
- General-Anzeiger BonnGermany
- Göteborgs-Posten (GP)Sweden
- Grand Forks HeraldUnited States
- Green Bay Press-GazetteUnited States
- Greensboro News & RecordUnited States
- Gujarati Mid-dayIndia
- Haarlems DagbladNetherlands
- Hallands Nyheter (HN)Sweden
- Hallandsposten (HP)Sweden
- Hamburger AbendblattGermany
- HandelszeitungSwitzerland
- Harstad TidendeNorway
- Hartford CourantUnited States
- HAZ (Hannoversche Allgemeine Zeitung)Germany
- Helagotland (Gotlands Allehanda / Gotlands Tidningar)Sweden
- Helsingborgs Dagblad (HD)Sweden
- Herald Times ReporterUnited States
- Het ParoolNetherlands
- HNA (Hessische/Niedersächsische Allgemeine)Germany
- Hometown LifeUnited States
- Horsens FolkebladDenmark
- Idaho StatesmanUnited States
- IKZ (Iserlohner Kreisanzeiger)Germany
- Ilkka-PohjalainenFinland
- Indian Express TamilIndia
- InForum / The Forum of Fargo-MoorheadUnited States
- Inland Valley Daily BulletinUnited States
- innsalzach24.deGermany
- InquilabIndia
- ItaliaOggiItaly
- iTromsøNorway
- Jönköpings-Posten (JP)Sweden
- Journal-NewsUnited States
- JydskeVestkystenDenmark
- KalevaFinland
- KarjalainenFinland
- KauppalehtiFinland
- KeskisuomalainenFinland
- Kieler NachrichtenGermany
- Kölner Stadt-AnzeigerGermany
- Kölnische RundschauGermany
- Krant van West-VlaanderenBelgium
- Kreiszeitung (Syke)Germany
- Kristeligt DagbladDenmark
- Kungälvs-PostenSweden
- KURIERAustria
- L'EchoBelgium
- La CôteSwitzerland
- La RiojaSpain
- Landeszeitung für die Lüneburger Heide (LZ)Germany
- Lansing State JournalUnited States
- Lapin KansaFinland
- Le NouvellisteSwitzerland
- Leeuwarder CourantNetherlands
- lehighvalleylive.comUnited States
- Leidsch DagbladNetherlands
- Lincoln Journal StarUnited States
- Livingston DailyUnited States
- Long Beach Press-TelegramUnited States
- Los Angeles Daily NewsUnited States
- Lübecker NachrichtenGermany
- Luxembourg TimesLuxembourg
- Luxemburger WortLuxembourg
- Luzerner ZeitungSwitzerland
- LVZ (Leipziger Volkszeitung)Germany
- MaalehtEstonia
- Maeil Business Newspaper (Maeil Kyungje)South Korea
- Main-PostGermany
- Marin Independent JournalUnited States
- mbl.is / MorgunblaðiðIceland
- MF Milano FinanzaItaly
- Mitchell RepublicUnited States
- Münchner MerkurGermany
- Münsterland ZeitungGermany
- Nerikes Allehanda (NA)Sweden
- New Haven RegisterUnited States
- News TribuneUnited States
- Noordhollands DagbladNetherlands
- NordkurierGermany
- Nordstrands BladNorway
- Nordwest-Zeitung (NWZonline)Germany
- NorranSweden
- Norrbottens-KurirenSweden
- Norrköpings Tidningar (NT)Sweden
- Norrländska Socialdemokraten (NSD)Sweden
- Northwest Arkansas Democrat-GazetteUnited States
- NOZ (Neue Osnabrücker Zeitung)Germany
- NRZ (Neue Ruhr Zeitung)Germany
- Offenbach-PostGermany
- ÕhtulehtEstonia
- Omaha World-HeraldUnited States
- OnmanoramaIndia
- Oshkosh NorthwesternUnited States
- Ostsee-ZeitungGermany
- OTZ (Ostthüringer Zeitung)Germany
- ParkietPoland
- Pärnu PostimeesEstonia
- Pasadena Star-NewsUnited States
- People DailyKenya
- Piteå-Tidningen (PT)Sweden
- Post BulletinUnited States
- PostimeesEstonia
- Postimees (Russian)Estonia
- Puls BiznesuPoland
- Punjabi JagranIndia
- Randers AmtsavisDenmark
- Recklinghäuser ZeitungGermany
- Redlands Daily FactsUnited States
- Reformatorisch DagbladNetherlands
- Reno Gazette JournalUnited States
- Republica (myRepublica)Nepal
- Richmond Times-DispatchUnited States
- RND RedaktionsNetzwerk DeutschlandGermany
- Romsdals BudstikkeNorway
- Roscommon HeraldIreland
- rosenheim24.deGermany
- Ruhr NachrichtenGermany
- RUHR24Germany
- RUS TVNETLatvia
- Saarbrücker ZeitungGermany
- San Gabriel Valley TribuneUnited States
- Santa Cruz SentinelUnited States
- Schwäbische PostGermany
- shz.de (sh:z)Germany
- SmålandspostenSweden
- Södermanlands Nyheter (SN)Sweden
- Sol.noNorway
- Sports Brief NigeriaNigeria
- Springfield News-LeaderUnited States
- Springfield News-SunUnited States
- Srpska infoBosnia and Herzegovina
- St. Galler TagblattSwitzerland
- St. Paul Pioneer PressUnited States
- Stamford AdvocateUnited States
- Stavanger AftenbladNorway
- SÜDKURIERGermany
- Sunday LifeUnited Kingdom
- Sundsvalls Tidning (ST)Sweden
- SunnhordlandNorway
- SunnmørspostenNorway
- SuryaIndonesia
- Svenska Dagbladet (SvD)Sweden
- SydsvenskanSweden
- TAG24Germany
- Tages-AnzeigerSwitzerland
- Tallahassee DemocratUnited States
- Tamil MurasuSingapore
- Texarkana GazetteUnited States
- The Asahi Shimbun Asia & Japan Watch (AJW)Japan
- The Buffalo NewsUnited States
- The Cairns PostAustralia
- The Canberra TimesAustralia
- The Chronicle (Toowoomba)Australia
- The ColumbianUnited States
- The CourierUnited Kingdom
- The Daily AdvertiserUnited States
- The Daily MemphianUnited States
- The Desert SunUnited States
- The Dickinson PressUnited States
- The EastAfricanKenya
- The EchoIreland
- The Fresno BeeUnited States
- The Greenville NewsUnited States
- The Herald (Independent Dublin)Ireland
- The Holland SentinelUnited States
- The Journal News / lohudUnited States
- The KerrymanIreland
- The LedgerUnited States
- The Lowell SunUnited States
- The Macomb DailyUnited States
- The Mercury (Hobart)Australia
- The Monroe NewsUnited States
- The Morning CallUnited States
- The News-TimesUnited States
- The NewsHawksZimbabwe
- The Oakland PressUnited States
- The PioneerIndia
- The Post-CrescentUnited States
- The Press and JournalUnited Kingdom
- The Press-EnterpriseUnited States
- The Providence JournalUnited States
- The Reporter (Fond du Lac)United States
- The Roanoke TimesUnited States
- The Sentinel-RecordUnited States
- The Sheboygan PressUnited States
- The Sligo ChampionIreland
- The Spokesman-ReviewUnited States
- The Sun (San Bernardino)United States
- The Virginian-PilotUnited States
- ThinkChinaSingapore
- Thüringer AllgemeineGermany
- Times Herald (Port Huron)United States
- Times UnionUnited States
- TLZ (Thüringische Landeszeitung)Germany
- Townsville BulletinAustralia
- TribLIVE / Pittsburgh Tribune-ReviewUnited States
- Tribuna de San LuisMexico
- Trierischer VolksfreundGermany
- TrouwNetherlands
- TTELASweden
- TubantiaNetherlands
- Tulsa WorldUnited States
- Turun Sanomat (TS)Finland
- TVNETLatvia
- tzGermany
- Upsala Nya Tidning (UNT)Sweden
- Uusi SuomiFinland
- VardenNorway
- Västerbottens-Kuriren (VK)Sweden
- Vejle Amts FolkebladDenmark
- Vestmanlands Läns Tidning (VLT)Sweden
- Viborg FolkebladDenmark
- VirguleLuxembourg
- VOL.ATAustria
- Walla Walla Union-BulletinUnited States
- Waterford News & StarIreland
- WAtodayAustralia
- Wausau Daily HeraldUnited States
- WeekendavisenDenmark
- WESER-KURIERGermany
- Western PeopleIreland
- WestfalenpostGermany
- Westfälischer AnzeigerGermany
- Wexford PeopleIreland
- Whittier Daily NewsUnited States
- Winston-Salem JournalUnited States
- Wisconsin State JournalUnited States
- Yakima Herald-RepublicUnited States
- Yevropeiska PravdaUkraine
- ZVW (Waiblinger Kreiszeitung, Schorndorfer Nachrichten, Winnender Zeitung)Germany
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