Skip to content

The posting benchmark

The Daily Aus on Facebook, beside its peers

How The Daily Aus's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 12 peers: news publishers and digital-native newsrooms in Australia with 10k to 100k followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Australia

The Daily Aus: 0.9 a day

Median in Australia: 17.9 a day

That is 17 fewer a day than the median in Australia.

Place the dots by

Posts a day13th/13Photos and video1st/13Evening postsWeekend day
Engagement per post13th/13Engagement a day13th/13Per 1,000 followers8th/13Comments per post13th/13Comments a day13th/13

The Daily Aus, Australia

13thof 13

Rank among its peers, highest first, posts a day

The Daily Aus posted 0.9 times a day to Facebook, 92% less than the median of 12 news publishers and digital-native newsrooms in Australia with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: posts a day

10.6 more posts a day would reach its peers' median. What it would take

See all nine measures

The Daily Aus's 12 peers, lifted out of the 961 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.

At a glance

The Daily Aus beside 12 peers

The Daily Aus and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day0.913th of 1311.5
Photos and video100%1st of 1324%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post213th of 1311
Engagement a day7.613th of 13594
Engagement per 1,000 followers0.158th of 130.16
Comments per post0.513th of 137.7
Comments a day0.513th of 1381

What it would take

What would reaching the median of its peers take?

10.6more posts a day

75 a week, to reach the median of its peers: 11.5 a day, against 0.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Daily Aus's Facebook posts drew 0.5 comments a day, 99% less than the median of 12 news publishers and digital-native newsrooms in Australia with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Daily Aus's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Daily Aus posted, beside its peers

Its own posts beside its 12 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Daily Aus
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Daily Aus, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Daily AusMedian of its peers
Monday 29 June112
Tuesday 30 June213.5
Wednesday 1 July112.5
Thursday 2 July014
Friday 3 July212
Saturday 4 July06
Sunday 5 July05
Monday 6 July012
Tuesday 7 July312
Wednesday 8 July112
Thursday 9 July012.5
Friday 10 July013.5
Saturday 11 July15
Sunday 12 July15
Monday 13 July112.5
Tuesday 14 July112
Wednesday 15 July110
Thursday 16 July114.5
Friday 17 July113
Saturday 18 July24
Sunday 19 July04.5
Monday 20 July012.5
Tuesday 21 July113
Wednesday 22 July213.5
Thursday 23 July012
Friday 24 July012.5
Saturday 25 July16
Sunday 26 July15.5
Monday 27 July114
Tuesday 28 July013
Wednesday 29 July312.5
Thursday 30 July012.5
Friday 31 July18
Saturday 1 August05
Sunday 2 August24.5
Monday 3 August212
Tuesday 4 August312
Wednesday 5 August311
Thursday 6 August113.5
Friday 7 August113.5
Saturday 8 August14
Sunday 9 August05
Monday 10 August113
Tuesday 11 August411
Wednesday 12 August212
Thursday 13 August412
Friday 14 August112.5
Saturday 15 August15
Sunday 16 August25
Monday 17 August312
Tuesday 18 August011.5
Wednesday 19 August311
Thursday 20 August212.5
Friday 21 August313
Saturday 22 August05
Sunday 23 August05
Monday 24 August011.5
Tuesday 25 August013
Wednesday 26 August014.5
Thursday 27 August114
Friday 28 August012
Saturday 29 August15
Sunday 30 August05
Monday 31 August012.5
Tuesday 1 September012.5
Wednesday 2 September012.5
Thursday 3 September012.5
Friday 4 September014
Saturday 5 September06
Sunday 6 September05.5
Monday 7 September012
Tuesday 8 September111.5
Wednesday 9 September013
Thursday 10 September112.5
Friday 11 September112.5
Saturday 12 September05.5
Sunday 13 September15.5
Monday 14 September110
Tuesday 15 September011
Wednesday 16 September013.5
Thursday 17 September112
Friday 18 September013
Saturday 19 September06
Sunday 20 September05.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Daily Aus, and the median across its peers.
FormatThe Daily AusIts peers, median
Photo5%12%
Video or reel21.0%1%
Album74%0%
Link0%87%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place The Daily Aus's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Daily Aus's peers are 12 news publishers and digital-native newsrooms in Australia with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 12 peers, A to Z.

The peers

Its 12 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us