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The posting benchmark

The Examiner (Launceston) on Facebook, beside its peers

How The Examiner (Launceston)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 333 peers: news publishers and digital-native newsrooms worldwide with 20k to 200k followers.

Country
Australia
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Australia

The Examiner (Launceston): 15.9 a day

Median in Australia: 20.9 a day

That is 5 fewer a day than the median in Australia.

Place the dots by

Posts a day178th/334Photos and video173rd/334Evening postsWeekend day
Engagement per post116th/334Engagement a day174th/334Per 1,000 followers120th/334Comments per post224th/334Comments a day189th/334

The Examiner (Launceston), Australia

178thof 334

Rank among its peers, highest first, posts a day

The Examiner (Launceston) posted 15.9 times a day to Facebook. The median of its 333 peers: 17.1.

Its first gap: posts a day

1.2 more posts a day would reach its peers' median. What it would take

Peers: 333 news publishers and digital-native newsrooms worldwide with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

The Examiner (Launceston)'s 333 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Examiner (Launceston) beside 333 peers

The Examiner (Launceston) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day15.9178th of 33417.1
Photos and video36%173rd of 33439%
Evening postsNot countedNo rank26%
Weekend dayNot countedNo rank76%
Engagement per post19116th of 33411
Engagement a day817174th of 334873
Engagement per 1,000 followers0.27120th of 3340.15
Comments per post7.7224th of 33413
Comments a day122189th of 334171

What it would take

What would reaching the median of its peers take?

1.2more posts a day

9 a week, to reach the median of its peers: 17.1 a day, against 15.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    36% of its posts; the median of its peers 39%

    3 more of its 111 posts a week as photos or video: 40 now, 43 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Examiner (Launceston)'s posts drew 122 comments a day. The median of its peers: 171.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Examiner (Launceston)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Examiner (Launceston) posted, beside its peers

Its own posts beside its 333 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Examiner (Launceston)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Examiner (Launceston), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Examiner (Launceston)Median of its peers
Monday 29 June1416
Tuesday 30 June2618
Wednesday 1 July1919
Thursday 2 July1519
Friday 3 July1517
Saturday 4 July1513
Sunday 5 July1112
Monday 6 July1216
Tuesday 7 July1218
Wednesday 8 July1819
Thursday 9 July1719
Friday 10 July1919
Saturday 11 July913
Sunday 12 July513
Monday 13 July1516
Tuesday 14 July1219
Wednesday 15 July1419
Thursday 16 July2319
Friday 17 July1419
Saturday 18 July1313
Sunday 19 July811
Monday 20 July2216
Tuesday 21 July1919
Wednesday 22 July1419
Thursday 23 July2019
Friday 24 July1518
Saturday 25 July1512
Sunday 26 July1311
Monday 27 July1616
Tuesday 28 July1518
Wednesday 29 July1819
Thursday 30 July1519
Friday 31 July1719
Saturday 1 August1614
Sunday 2 August913
Monday 3 August1716
Tuesday 4 August1919
Wednesday 5 August1819
Thursday 6 August1519
Friday 7 August1819
Saturday 8 August1314
Sunday 9 August1312
Monday 10 August1716
Tuesday 11 August1420
Wednesday 12 August1520
Thursday 13 August1119
Friday 14 August1519
Saturday 15 August714
Sunday 16 August1612
Monday 17 August1916
Tuesday 18 August1819
Wednesday 19 August1619
Thursday 20 August2719
Friday 21 August1319
Saturday 22 August1114
Sunday 23 August1112
Monday 24 August1517
Tuesday 25 August2119
Wednesday 26 August1520
Thursday 27 August2319
Friday 28 August1919
Saturday 29 August1314
Sunday 30 August1313
Monday 31 August1617
Tuesday 1 September1819
Wednesday 2 September1620
Thursday 3 September2420
Friday 4 September2119
Saturday 5 September1414
Sunday 6 September1213
Monday 7 September2616
Tuesday 8 September1718
Wednesday 9 September2519
Thursday 10 September1920
Friday 11 September2121
Saturday 12 September2315
Sunday 13 September2214
Monday 14 September1417
Tuesday 15 September1020
Wednesday 16 September1219
Thursday 17 September1820
Friday 18 September1320
Saturday 19 September1115
Sunday 20 September1115

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Examiner (Launceston), and the median across its peers.
FormatThe Examiner (Launceston)Its peers, median
Photo35%31%
Video or reel1%3%
Album0%0%
Link64%66%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 26%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Examiner (Launceston)'s peers are 333 news publishers and digital-native newsrooms worldwide with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 333 peers, A to Z.

The peers

Its 333 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us