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The posting benchmark

Bendigo Advertiser on Facebook, beside its peers

How Bendigo Advertiser's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 333 peers: news publishers and digital-native newsrooms worldwide with 20k to 200k followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Australia

Bendigo Advertiser: 14.1 a day

Median in Australia: 20.9 a day

That is 6.8 fewer a day than the median in Australia.

Place the dots by

Posts a day199th/334Photos and video162nd/334Evening posts225th/266Weekend day173rd/261
Engagement per post198th/334Engagement a day200th/334Per 1,000 followers194th/334Comments per post201st/334Comments a day180th/334

Bendigo Advertiser, Australia

199thof 334

Rank among its peers, highest first, posts a day

Bendigo Advertiser posted 14.1 times a day to Facebook. The median of its 333 peers: 17.1.

Its first gap: evening posts

10 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 333 news publishers and digital-native newsrooms worldwide with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

Bendigo Advertiser's 333 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Bendigo Advertiser beside 333 peers

Bendigo Advertiser and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day14.1199th of 33417.1
Photos and video42%162nd of 33439%
Evening posts16%225th of 26626%
Weekend day68%173rd of 26176%
Engagement per post8198th of 33411
Engagement a day654200th of 334873
Engagement per 1,000 followers0.12194th of 3340.15
Comments per post9.9201st of 33413
Comments a day140180th of 334171

What it would take

What would reaching the median of its peers take?

Bendigo Advertiser's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

10more posts a week

between 18:00 and midnight, of its 99 a week: 16 now, 26 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Bendigo Advertiser
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Bendigo Advertiser, 18:00 to midnight: 16%
  • Median of its peers, 18:00 to midnight: 26%
Show as a table
Posts in each local hour, beside the median of its peers
HourBendigo AdvertiserMedian of its peers
00:000.0%0.1%
01:000.0%0.0%
02:000.0%0.0%
03:000.0%0.0%
04:000.0%0.0%
05:000.2%0.1%
06:005.5%3.2%
07:009.0%5.5%
08:007.2%6.1%
09:005.4%6.3%
10:005.3%6.4%
11:009.8%6.7%
12:0011.5%6.7%
13:006.3%6.6%
14:003.8%6.5%
15:003.1%6.5%
16:007.8%6.5%
17:008.8%6.5%
18:007.6%6.4%
19:005.8%6.4%
20:001.9%5.9%
21:000.8%4.4%
22:000.1%2.5%
23:000.1%0.7%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    14.1 now; the median of its peers 17.1

    3 more a day, 21 a week

  • Weekend day

    A weekend day: 68% of a weekday's posts; the median of its peers 76%

    3 more posts a weekend: 1 on Saturday and 2 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Bendigo Advertiser's posts drew 140 comments a day. The median of its peers: 171.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Bendigo Advertiser's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Bendigo Advertiser posted, beside its peers

Its own posts beside its 333 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Bendigo Advertiser
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Bendigo Advertiser, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBendigo AdvertiserMedian of its peers
Monday 29 June1216
Tuesday 30 June1818
Wednesday 1 July1819
Thursday 2 July1419
Friday 3 July1417
Saturday 4 July713
Sunday 5 July812
Monday 6 July916
Tuesday 7 July1418
Wednesday 8 July1619
Thursday 9 July1919
Friday 10 July1619
Saturday 11 July713
Sunday 12 July713
Monday 13 July1316
Tuesday 14 July1219
Wednesday 15 July2019
Thursday 16 July2119
Friday 17 July1919
Saturday 18 July813
Sunday 19 July1311
Monday 20 July1716
Tuesday 21 July1719
Wednesday 22 July1219
Thursday 23 July1519
Friday 24 July1618
Saturday 25 July912
Sunday 26 July1311
Monday 27 July2116
Tuesday 28 July1718
Wednesday 29 July1719
Thursday 30 July1419
Friday 31 July1919
Saturday 1 August614
Sunday 2 August1113
Monday 3 August1716
Tuesday 4 August1719
Wednesday 5 August1419
Thursday 6 August1519
Friday 7 August1619
Saturday 8 August714
Sunday 9 August1012
Monday 10 August2016
Tuesday 11 August1720
Wednesday 12 August1220
Thursday 13 August1619
Friday 14 August1919
Saturday 15 August714
Sunday 16 August1012
Monday 17 August1216
Tuesday 18 August1519
Wednesday 19 August1419
Thursday 20 August1119
Friday 21 August2319
Saturday 22 August714
Sunday 23 August1812
Monday 24 August1117
Tuesday 25 August1419
Wednesday 26 August1920
Thursday 27 August1419
Friday 28 August1519
Saturday 29 August1014
Sunday 30 August1513
Monday 31 August1217
Tuesday 1 September1319
Wednesday 2 September1720
Thursday 3 September1820
Friday 4 September1519
Saturday 5 September1014
Sunday 6 September1313
Monday 7 September2016
Tuesday 8 September1218
Wednesday 9 September1519
Thursday 10 September1220
Friday 11 September2421
Saturday 12 September915
Sunday 13 September1414
Monday 14 September717
Tuesday 15 September1820
Wednesday 16 September1419
Thursday 17 September2320
Friday 18 September1820
Saturday 19 September715
Sunday 20 September1115

Share of posts by local hour

Show the figures as a table
Share of posts by Bendigo Advertiser in each local hour, beside the median of its peers.
Local hourBendigo AdvertiserMedian of its peers
00:000%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000.2%0.1%
06:005.5%3.2%
07:009%5.5%
08:007.2%6.1%
09:005.4%6.3%
10:005.3%6.4%
11:009.8%6.7%
12:0011.5%6.7%
13:006.3%6.6%
14:003.8%6.5%
15:003.1%6.5%
16:007.8%6.5%
17:008.8%6.5%
18:007.6%6.4%
19:005.8%6.4%
20:001.9%5.9%
21:000.8%4.4%
22:000.1%2.5%
23:000.1%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Bendigo Advertiser on each local weekday, beside the median of its peers.
WeekdayBendigo AdvertiserMedian of its peers
Monday14.615.9
Tuesday14.917.2
Wednesday16.118.4
Thursday14.918.5
Friday17.318.7
Saturday11.112.8
Sunday1012.1

What it posted

Show the figures as a table
Share of each format among posts by Bendigo Advertiser, and the median across its peers.
FormatBendigo AdvertiserIts peers, median
Photo41%31%
Video or reel1%3%
Album0%0%
Link58%66%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Bendigo Advertiser, 18:00 to midnight: 16%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Bendigo Advertiser posted 68% of a weekday's posts. The median of its peers: 76%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Bendigo Advertiser's peers are 333 news publishers and digital-native newsrooms worldwide with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 333 peers, A to Z.

The peers

Its 333 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us