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The posting benchmark

Region Canberra on Facebook, beside its peers

How Region Canberra's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 23 peers: news publishers and digital-native newsrooms in Australia with 20k to 200k followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Australia

Region Canberra: 12.1 a day

Median in Australia: 17.9 a day

That is 5.8 fewer a day than the median in Australia.

Place the dots by

Posts a day16th/24Photos and video22nd/24Evening postsWeekend day
Engagement per post16th/24Engagement a day22nd/24Per 1,000 followers15th/24Comments per post18th/24Comments a day19th/24

Region Canberra, Australia

16thof 24

Rank among its peers, highest first, posts a day

Region Canberra posted 12.1 times a day to Facebook. The median of its 23 peers: 13.9.

Its first gap: photos and video

34 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 23 news publishers and digital-native newsrooms in Australia with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

Region Canberra's 23 peers, lifted out of the 961 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.

At a glance

Region Canberra beside 23 peers

Region Canberra and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day12.116th of 2413.9
Photos and video2%22nd of 2441%
Evening posts29%No rankToo few peers
Weekend day91%No rankToo few peers
Engagement per post916th of 2414
Engagement a day26622nd of 24817
Engagement per 1,000 followers0.1315th of 240.18
Comments per post5.418th of 2412
Comments a day6619th of 24245

What it would take

What would reaching the median of its peers take?

Region Canberra's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

34more posts a week

as photos or video, of its 85 a week: 2 now, 36 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 85 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    12.1 now; the median of its peers 13.9

    1.8 more a day, 13 a week
  • Too few of its peers have a figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Region Canberra's Facebook posts drew 66 comments a day, 73% less than the median of 23 news publishers and digital-native newsrooms in Australia with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Region Canberra's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Region Canberra posted, beside its peers

Its own posts beside its 23 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Region Canberra
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Region Canberra, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayRegion CanberraMedian of its peers
Monday 29 June1414
Tuesday 30 June1416
Wednesday 1 July1314
Thursday 2 July1315
Friday 3 July1214
Saturday 4 July119
Sunday 5 July129
Monday 6 July1214
Tuesday 7 July1214
Wednesday 8 July1214
Thursday 9 July1215
Friday 10 July1316
Saturday 11 July1210
Sunday 12 July1110
Monday 13 July1215
Tuesday 14 July1215
Wednesday 15 July1215
Thursday 16 July1316
Friday 17 July1314
Saturday 18 July611
Sunday 19 July1513
Monday 20 July1215
Tuesday 21 July1216
Wednesday 22 July1316
Thursday 23 July1215
Friday 24 July1314
Saturday 25 July1110
Sunday 26 July912
Monday 27 July1017
Tuesday 28 July1415
Wednesday 29 July1117
Thursday 30 July1115
Friday 31 July1314
Saturday 1 August1112
Sunday 2 August129
Monday 3 August1117
Tuesday 4 August1016
Wednesday 5 August1115
Thursday 6 August1416
Friday 7 August1316
Saturday 8 August1310
Sunday 9 August1010
Monday 10 August1216
Tuesday 11 August1114
Wednesday 12 August1213
Thursday 13 August1315
Friday 14 August1115
Saturday 15 August117
Sunday 16 August1010
Monday 17 August1215
Tuesday 18 August1414
Wednesday 19 August1114
Thursday 20 August1217
Friday 21 August1416
Saturday 22 August138
Sunday 23 August1112
Monday 24 August1516
Tuesday 25 August1215
Wednesday 26 August1216
Thursday 27 August1416
Friday 28 August1116
Saturday 29 August1111
Sunday 30 August1111
Monday 31 August1215
Tuesday 1 September1415
Wednesday 2 September1315
Thursday 3 September1315
Friday 4 September1515
Saturday 5 September119
Sunday 6 September1211
Monday 7 September1217
Tuesday 8 September1314
Wednesday 9 September1217
Thursday 10 September1216
Friday 11 September1314
Saturday 12 September1210
Sunday 13 September1311
Monday 14 September914
Tuesday 15 September1214
Wednesday 16 September1516
Thursday 17 September1317
Friday 18 September1313
Saturday 19 September1210
Sunday 20 September1211

Share of posts by local hour

Show the figures as a table
Share of posts by Region Canberra in each local hour, beside the median of its peers.
Local hourRegion Canberra
00:000%
01:000%
02:000%
03:000%
04:000%
05:000.2%
06:008%
07:008.1%
08:000.5%
09:008.7%
10:007.7%
11:005.1%
12:008.2%
13:001.8%
14:008.2%
15:005.5%
16:008%
17:001.4%
18:007.6%
19:004.1%
20:008.1%
21:008.2%
22:000.5%
23:000.1%

Posts a day by weekday

Show the figures as a table
Posts a day by Region Canberra on each local weekday, beside the median of its peers.
WeekdayRegion Canberra
Monday11.8
Tuesday12.8
Wednesday12.1
Thursday12.8
Friday12.8
Saturday11.4
Sunday11.2

What it posted

Show the figures as a table
Share of each format among posts by Region Canberra, and the median across its peers.
FormatRegion CanberraIts peers, median
Photo0%38%
Video or reel2%1%
Album0%0%
Link97%61%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Region Canberra, 18:00 to midnight: 29%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Region Canberra's peers are 23 news publishers and digital-native newsrooms in Australia with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 23 peers, A to Z.

The peers

Its 23 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us