Skip to content

The posting benchmark

Crikey on Facebook, beside its peers

How Crikey's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 24 peers: news publishers and digital-native newsrooms in Australia with 30k to 300k followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Australia

Crikey: 10.9 a day

Median in Australia: 17.9 a day

That is 7 fewer a day than the median in Australia.

Place the dots by

Posts a day19th/25Photos and video21st/25Evening postsWeekend day
Engagement per post11th/25Engagement a day14th/25Per 1,000 followers12th/25Comments per post10th/25Comments a day11th/25

Crikey, Australia

19thof 25

Rank among its peers, highest first, posts a day

Crikey posted 10.9 times a day to Facebook, 22% less than the median of 24 news publishers and digital-native newsrooms in Australia with 30k to 300k followers, 29 June to 20 September 2026.

Its first gap: photos and video

27 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

Crikey's 24 peers, lifted out of the 961 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.

At a glance

Crikey beside 24 peers

Crikey and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day10.919th of 2514
Photos and video7%21st of 2542%
Evening posts27%No rankToo few peers
Weekend day35%No rankToo few peers
Engagement per post2411th of 2514
Engagement a day78914th of 25989
Engagement per 1,000 followers0.2512th of 250.16
Comments per post2410th of 2513
Comments a day26211th of 25198

What it would take

What would reaching the median of its peers take?

Crikey's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

27more posts a week

as photos or video, of its 76 a week: 5 now, 32 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 76 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    10.9 now; the median of its peers 14

    3.1 more a day, 22 a week
  • Too few of its peers have a figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Crikey's posts drew 262 comments a day, 1.3 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Crikey's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Crikey posted, beside its peers

Its own posts beside its 24 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Crikey
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Crikey, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayCrikeyMedian of its peers
Monday 29 June1214
Tuesday 30 June1316.5
Wednesday 1 July1214.5
Thursday 2 July1615
Friday 3 July1413.5
Saturday 4 July510
Sunday 5 July511
Monday 6 July1313
Tuesday 7 July1314
Wednesday 8 July1314
Thursday 9 July1515
Friday 10 July1416
Saturday 11 July511.5
Sunday 12 July510
Monday 13 July1314.5
Tuesday 14 July1414.5
Wednesday 15 July1015
Thursday 16 July1616.5
Friday 17 July1315
Saturday 18 July511.5
Sunday 19 July413
Monday 20 July1216
Tuesday 21 July1414.5
Wednesday 22 July1615
Thursday 23 July1215
Friday 24 July1314.5
Saturday 25 July410
Sunday 26 July212
Monday 27 July1317
Tuesday 28 July1315.5
Wednesday 29 July1415.5
Thursday 30 July1415
Friday 31 July615
Saturday 1 August512.5
Sunday 2 August410
Monday 3 August1217
Tuesday 4 August1216
Wednesday 5 August1316
Thursday 6 August1615.5
Friday 7 August1115.5
Saturday 8 August512.5
Sunday 9 August510
Monday 10 August1216
Tuesday 11 August1414.5
Wednesday 12 August1413
Thursday 13 August1215
Friday 14 August1614.5
Saturday 15 August59.5
Sunday 16 August610.5
Monday 17 August1414.5
Tuesday 18 August1214
Wednesday 19 August1514
Thursday 20 August1616.5
Friday 21 August1315.5
Saturday 22 August510
Sunday 23 August512.5
Monday 24 August1215.5
Tuesday 25 August1514
Wednesday 26 August1416.5
Thursday 27 August1714.5
Friday 28 August1316
Saturday 29 August511
Sunday 30 August512
Monday 31 August1315
Tuesday 1 September1115
Wednesday 2 September1215.5
Thursday 3 September1515.5
Friday 4 September1315
Saturday 5 September510.5
Sunday 6 September612
Monday 7 September1715.5
Tuesday 8 September1413.5
Wednesday 9 September1416
Thursday 10 September1516
Friday 11 September1214.5
Saturday 12 September512
Sunday 13 September612
Monday 14 September1114.5
Tuesday 15 September1213.5
Wednesday 16 September1315.5
Thursday 17 September1117
Friday 18 September1314.5
Saturday 19 September511
Sunday 20 September613

Share of posts by local hour

Show the figures as a table
Share of posts by Crikey in each local hour, beside the median of its peers.
Local hourCrikey
00:000%
01:000%
02:000%
03:000%
04:000%
05:000%
06:000.1%
07:005.7%
08:001.2%
09:006.5%
10:005.2%
11:007.5%
12:009.6%
13:008.3%
14:006.6%
15:008.7%
16:006.3%
17:006.8%
18:006.6%
19:006.5%
20:005%
21:006.1%
22:003.3%
23:000%

Posts a day by weekday

Show the figures as a table
Posts a day by Crikey on each local weekday, beside the median of its peers.
WeekdayCrikey
Monday12.6
Tuesday13.3
Wednesday12.9
Thursday14.5
Friday13.5
Saturday4.92
Sunday4.5

What it posted

Show the figures as a table
Share of each format among posts by Crikey, and the median across its peers.
FormatCrikeyIts peers, median
Photo4%39%
Video or reel2%2%
Album0%0%
Link94%59%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Crikey, 18:00 to midnight: 27%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Crikey's peers are 24 news publishers and digital-native newsrooms in Australia with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 24 peers, A to Z.

The peers

Its 24 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us