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The posting benchmark

Star Observer on Facebook, beside its peers

How Star Observer's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 12 peers: news publishers and digital-native newsrooms in Australia with 10k to 100k followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Australia

Star Observer: 3.6 a day

Median in Australia: 17.9 a day

That is 14.4 fewer a day than the median in Australia.

Place the dots by

Posts a day10th/13Photos and video2nd/13Evening postsWeekend day
Engagement per post2nd/13Engagement a day2nd/13Per 1,000 followers2nd/13Comments per post2nd/13Comments a day2nd/13

Star Observer, Australia

10thof 13

Rank among its peers, highest first, posts a day

Star Observer posted 3.5 times a day to Facebook, 69% less than the median of 12 news publishers and digital-native newsrooms in Australia with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: posts a day

8 more posts a day would reach its peers' median. What it would take

See all nine measures

Star Observer's 12 peers, lifted out of the 961 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.

At a glance

Star Observer beside 12 peers

Star Observer and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3.610th of 1311.5
Photos and videoover 99%2nd of 1324%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post782nd of 139
Engagement a day1,4862nd of 13444
Engagement per 1,000 followers2.12nd of 130.15
Comments per post962nd of 136.6
Comments a day3412nd of 1356

What it would take

What would reaching the median of its peers take?

8more posts a day

56 a week, to reach the median of its peers: 11.5 a day, against 3.6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Star Observer's Facebook posts drew 341 comments a day, 6.0 times the median of 12 news publishers and digital-native newsrooms in Australia with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Star Observer's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Star Observer posted, beside its peers

Its own posts beside its 12 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Star Observer
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Star Observer, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayStar ObserverMedian of its peers
Monday 29 June412
Tuesday 30 June213.5
Wednesday 1 July512.5
Thursday 2 July314
Friday 3 July312
Saturday 4 July65.5
Sunday 5 July45
Monday 6 July312
Tuesday 7 July512
Wednesday 8 July512
Thursday 9 July312.5
Friday 10 July413.5
Saturday 11 July25
Sunday 12 July45
Monday 13 July512.5
Tuesday 14 July312
Wednesday 15 July510
Thursday 16 July214.5
Friday 17 July213
Saturday 18 July34
Sunday 19 July44.5
Monday 20 July412.5
Tuesday 21 July313
Wednesday 22 July213.5
Thursday 23 July512
Friday 24 July312.5
Saturday 25 July46
Sunday 26 July45.5
Monday 27 July214
Tuesday 28 July513
Wednesday 29 July312.5
Thursday 30 July212.5
Friday 31 July38
Saturday 1 August25
Sunday 2 August34.5
Monday 3 August412
Tuesday 4 August512
Wednesday 5 August411
Thursday 6 August313.5
Friday 7 August213.5
Saturday 8 August24
Sunday 9 August35
Monday 10 August313
Tuesday 11 August311
Wednesday 12 August312
Thursday 13 August312
Friday 14 August412.5
Saturday 15 August55
Sunday 16 August35
Monday 17 August312
Tuesday 18 August211.5
Wednesday 19 August411
Thursday 20 August412.5
Friday 21 August413
Saturday 22 August35
Sunday 23 August35
Monday 24 August311.5
Tuesday 25 August413
Wednesday 26 August414.5
Thursday 27 August314
Friday 28 August412
Saturday 29 August25
Sunday 30 August35
Monday 31 August412.5
Tuesday 1 September212.5
Wednesday 2 September412.5
Thursday 3 September512.5
Friday 4 September414
Saturday 5 September56
Sunday 6 September35.5
Monday 7 September512
Tuesday 8 September311.5
Wednesday 9 September413
Thursday 10 September712.5
Friday 11 September312.5
Saturday 12 September55.5
Sunday 13 September15.5
Monday 14 September610
Tuesday 15 September411
Wednesday 16 September113.5
Thursday 17 September612
Friday 18 September313
Saturday 19 September36
Sunday 20 September55.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Star Observer, and the median across its peers.
FormatStar ObserverIts peers, median
Photo98%9%
Video or reel1%2%
Album1%0%
Link0%89%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place Star Observer's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Star Observer's peers are 12 news publishers and digital-native newsrooms in Australia with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 12 peers, A to Z.

The peers

Its 12 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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