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The posting benchmark

National Indigenous Times on Facebook, beside its peers

How National Indigenous Times's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 23 peers: news publishers and digital-native newsrooms in Australia with 20k to 200k followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Australia

National Indigenous Times: 13 a day

Median in Australia: 17.9 a day

That is 4.9 fewer a day than the median in Australia.

Place the dots by

Posts a day13th/24Photos and video20th/24Evening postsWeekend day
Engagement per post16th/24Engagement a day18th/24Per 1,000 followers14th/24Comments per post22nd/24Comments a day20th/24

National Indigenous Times, Australia

13thof 24

Rank among its peers, highest first, posts a day

National Indigenous Times posted 13 times a day to Facebook. The median of its 23 peers: 13.9.

Its first gap: photos and video

32 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 23 news publishers and digital-native newsrooms in Australia with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

National Indigenous Times's 23 peers, lifted out of the 961 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.

At a glance

National Indigenous Times beside 23 peers

National Indigenous Times and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1313th of 2413.9
Photos and video6%20th of 2441%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post916th of 2414
Engagement a day53318th of 24817
Engagement per 1,000 followers0.1414th of 240.18
Comments per post3.622nd of 2412
Comments a day4720th of 24245

What it would take

What would reaching the median of its peers take?

National Indigenous Times's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

32more posts a week

as photos or video, of its 91 a week: 6 now, 38 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 91 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    13 now; the median of its peers 13.9

    0.9 more a day, 7 a week
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

National Indigenous Times's Facebook posts drew 47 comments a day, 81% less than the median of 23 news publishers and digital-native newsrooms in Australia with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside National Indigenous Times's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How National Indigenous Times posted, beside its peers

Its own posts beside its 23 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • National Indigenous Times
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by National Indigenous Times, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNational Indigenous TimesMedian of its peers
Monday 29 June2314
Tuesday 30 June1916
Wednesday 1 July2213
Thursday 2 July1415
Friday 3 July1713
Saturday 4 July010
Sunday 5 July411
Monday 6 July2313
Tuesday 7 July1614
Wednesday 8 July1414
Thursday 9 July2615
Friday 10 July2116
Saturday 11 July111
Sunday 12 July110
Monday 13 July3214
Tuesday 14 July1514
Wednesday 15 July1515
Thursday 16 July2016
Friday 17 July1814
Saturday 18 July011
Sunday 19 July213
Monday 20 July1515
Tuesday 21 July2115
Wednesday 22 July1516
Thursday 23 July2115
Friday 24 July1214
Saturday 25 July010
Sunday 26 July612
Monday 27 July1517
Tuesday 28 July1815
Wednesday 29 July1417
Thursday 30 July2115
Friday 31 July1613
Saturday 1 August012
Sunday 2 August29
Monday 3 August2714
Tuesday 4 August1715
Wednesday 5 August2415
Thursday 6 August1915
Friday 7 August1915
Saturday 8 August012
Sunday 9 August010
Monday 10 August2416
Tuesday 11 August1914
Wednesday 12 August2213
Thursday 13 August1513
Friday 14 August1814
Saturday 15 August28
Sunday 16 August210
Monday 17 August1614
Tuesday 18 August1414
Wednesday 19 August1114
Thursday 20 August1317
Friday 21 August916
Saturday 22 August110
Sunday 23 August012
Monday 24 August2215
Tuesday 25 August1115
Wednesday 26 August1616
Thursday 27 August1416
Friday 28 August1316
Saturday 29 August011
Sunday 30 August011
Monday 31 August2015
Tuesday 1 September2215
Wednesday 2 September1715
Thursday 3 September1615
Friday 4 September1515
Saturday 5 September010
Sunday 6 September012
Monday 7 September2016
Tuesday 8 September1114
Wednesday 9 September1715
Thursday 10 September1615
Friday 11 September1414
Saturday 12 September012
Sunday 13 September012
Monday 14 September2114
Tuesday 15 September1513
Wednesday 16 September3215
Thursday 17 September2017
Friday 18 September1213
Saturday 19 September011
Sunday 20 September112

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by National Indigenous Times, and the median across its peers.
FormatNational Indigenous TimesIts peers, median
Photo2%38%
Video or reel3%1%
Album1%0%
Link94%61%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place National Indigenous Times's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

National Indigenous Times's peers are 23 news publishers and digital-native newsrooms in Australia with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 23 peers, A to Z.

The peers

Its 23 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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