Skip to content

The posting benchmark

Michael West Media on Facebook, beside its peers

How Michael West Media's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 23 peers: news publishers and digital-native newsrooms in Australia with 20k to 200k followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Australia

Michael West Media: 3.6 a day

Median in Australia: 17.9 a day

That is 14.4 fewer a day than the median in Australia.

Place the dots by

Posts a day23rd/24Photos and video10th/24Evening postsWeekend day
Engagement per post2nd/24Engagement a day7th/24Per 1,000 followers1st/24Comments per post2nd/24Comments a day7th/24

Michael West Media, Australia

23rdof 24

Rank among its peers, highest first, posts a day

Michael West Media posted 3.5 times a day to Facebook, 75% less than the median of 23 news publishers and digital-native newsrooms in Australia with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: posts a day

10.4 more posts a day would reach its peers' median. What it would take

See all nine measures

Michael West Media's 23 peers, lifted out of the 961 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.

At a glance

Michael West Media beside 23 peers

Michael West Media and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3.623rd of 2413.9
Photos and video54%10th of 2436.8%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post3212nd of 2414
Engagement a day2,7167th of 24789
Engagement per 1,000 followers5.21st of 240.15
Comments per post1302nd of 249.9
Comments a day4637th of 24151

What it would take

What would reaching the median of its peers take?

10.4more posts a day

73 a week, to reach the median of its peers: 13.9 a day, against 3.6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Michael West Media's Facebook posts drew 463 comments a day, 3.1 times the median of 23 news publishers and digital-native newsrooms in Australia with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Michael West Media's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Michael West Media posted, beside its peers

Its own posts beside its 23 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Michael West Media
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Michael West Media, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayMichael West MediaMedian of its peers
Monday 29 June314
Tuesday 30 June316
Wednesday 1 July414
Thursday 2 July715
Friday 3 July314
Saturday 4 July110
Sunday 5 July111
Monday 6 July314
Tuesday 7 July314
Wednesday 8 July214
Thursday 9 July315
Friday 10 July416
Saturday 11 July111
Sunday 12 July110
Monday 13 July215
Tuesday 14 July415
Wednesday 15 July115
Thursday 16 July316
Friday 17 July314
Saturday 18 July011
Sunday 19 July313
Monday 20 July115
Tuesday 21 July216
Wednesday 22 July516
Thursday 23 July015
Friday 24 July514
Saturday 25 July610
Sunday 26 July412
Monday 27 July317
Tuesday 28 July415
Wednesday 29 July517
Thursday 30 July215
Friday 31 July214
Saturday 1 August212
Sunday 2 August19
Monday 3 August417
Tuesday 4 August516
Wednesday 5 August415
Thursday 6 August516
Friday 7 August216
Saturday 8 August312
Sunday 9 August410
Monday 10 August716
Tuesday 11 August314
Wednesday 12 August413
Thursday 13 August515
Friday 14 August415
Saturday 15 August38
Sunday 16 August110
Monday 17 August415
Tuesday 18 August814
Wednesday 19 August614
Thursday 20 August417
Friday 21 August316
Saturday 22 August110
Sunday 23 August312
Monday 24 August216
Tuesday 25 August415
Wednesday 26 August416
Thursday 27 August216
Friday 28 August316
Saturday 29 August311
Sunday 30 August211
Monday 31 August715
Tuesday 1 September415
Wednesday 2 September115
Thursday 3 September415
Friday 4 September215
Saturday 5 September710
Sunday 6 September112
Monday 7 September717
Tuesday 8 September214
Wednesday 9 September617
Thursday 10 September816
Friday 11 September314
Saturday 12 September612
Sunday 13 September212
Monday 14 September914
Tuesday 15 September414
Wednesday 16 September216
Thursday 17 September417
Friday 18 September713
Saturday 19 September711
Sunday 20 September512

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Michael West Media, and the median across its peers.
FormatMichael West MediaIts peers, median
Photo10%36%
Video or reel16%1%
Album28%0%
Link44%63%
Text only2%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place Michael West Media's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Michael West Media's peers are 23 news publishers and digital-native newsrooms in Australia with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 23 peers, A to Z.

The peers

Its 23 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us