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The posting benchmark

O Globo on Facebook, beside its peers

How O Globo's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 18 peers: news publishers in Latin America with 2m to 20m followers.

Country
Brazil
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Brazil

O Globo: 103 a day

Median in Brazil: 41.3 a day

That is 61.8 more a day than the median in Brazil.

Place the dots by

Posts a day12th/19Photos and video16th/19Evening postsWeekend day
Engagement per post8th/19Engagement a day12th/19Per 1,000 followers6th/19Comments per post6th/19Comments a day7th/19

O Globo, Brazil

12thof 19

Rank among its peers, highest first, posts a day

O Globo posted 103 times a day to Facebook. The median of its 18 peers: 133.

Its first gap: photos and video

315 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 18 news publishers in Latin America with 2m to 20m followers, 12 weeks to 20 September 2026.

See all nine measures

O Globo's 18 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

O Globo beside 18 peers

O Globo and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day10312th of 19133
Photos and video16%16th of 1960%
Evening postsNot countedNo rank27%
Weekend dayNot countedNo rank82%
Engagement per post758th of 1948
Engagement a day60,75912th of 1968,355
Engagement per 1,000 followers0.0136th of 190.0097
Comments per post1766th of 1981
Comments a day18,0687th of 199,795

What it would take

What would reaching the median of its peers take?

O Globo's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

315more posts a week

as photos or video, of its 721 a week: 118 now, 433 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 721 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    103 now; the median of its peers 133

    30 more a day, 210 a week
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

O Globo's posts drew 18,068 comments a day, 1.8 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside O Globo's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How O Globo posted, beside its peers

Its own posts beside its 18 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • O Globo
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by O Globo, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayO GloboMedian of its peers
Monday 29 June141125
Tuesday 30 June97156
Wednesday 1 July102149
Thursday 2 July94141
Friday 3 July99150
Saturday 4 July88129
Sunday 5 July88116
Monday 6 July98140
Tuesday 7 July103156
Wednesday 8 July103140
Thursday 9 July103139
Friday 10 July95136
Saturday 11 July53124
Sunday 12 July41114
Monday 13 July71127
Tuesday 14 July98156
Wednesday 15 July98157
Thursday 16 July88139
Friday 17 July96135
Saturday 18 July80123
Sunday 19 July79140
Monday 20 July94131
Tuesday 21 July96150
Wednesday 22 July115141
Thursday 23 July107139
Friday 24 July105147
Saturday 25 July82106
Sunday 26 July79114
Monday 27 July97140
Tuesday 28 July105141
Wednesday 29 July151147
Thursday 30 July162138
Friday 31 July158132
Saturday 1 August9997.5
Sunday 2 August70106
Monday 3 August134129
Tuesday 4 August157137
Wednesday 5 August155135
Thursday 6 August150140
Friday 7 August149146
Saturday 8 August84125
Sunday 9 August48113
Monday 10 August107152
Tuesday 11 August131122
Wednesday 12 August137110
Thursday 13 August143125
Friday 14 August132115
Saturday 15 August10398.5
Sunday 16 August5399
Monday 17 August118121
Tuesday 18 August160141
Wednesday 19 August127139
Thursday 20 August89132
Friday 21 August101116
Saturday 22 August69101
Sunday 23 August72116
Monday 24 August88118
Tuesday 25 August117129
Wednesday 26 August106131
Thursday 27 August88137
Friday 28 August94118
Saturday 29 August76102
Sunday 30 August75102
Monday 31 August104124
Tuesday 1 September102155
Wednesday 2 September90130
Thursday 3 September124140
Friday 4 September143135
Saturday 5 September137110
Sunday 6 September135107
Monday 7 September147105
Tuesday 8 September146120
Wednesday 9 September120132
Thursday 10 September73117
Friday 11 September79134
Saturday 12 September69143
Sunday 13 September64121
Monday 14 September79142
Tuesday 15 September81164
Wednesday 16 September90131
Thursday 17 September90135
Friday 18 September91130
Saturday 19 September80102
Sunday 20 September69108

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by O Globo, and the median across its peers.
FormatO GloboIts peers, median
Photo11%33%
Video or reel5%13%
Album1%2%
Link84%52%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 27%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

O Globo's peers are 18 news publishers in Latin America with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 18 peers, A to Z.

The peers

Its 18 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us