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The posting benchmark

La Tercera on Facebook, beside its peers

How La Tercera's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 27 peers: news publishers in Latin America with 1m to 10m followers.

Country
Chile
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Chile

La Tercera: 65 a day

No median is printed for Chile.

Place the dots by

Posts a day22nd/28Photos and video28th/28Evening posts14th/16Weekend day2nd/16
Engagement per post23rd/28Engagement a day25th/28Per 1,000 followers27th/28Comments per post23rd/28Comments a day24th/28

La Tercera, Chile

22ndof 28

Rank among its peers, highest first, posts a day

La Tercera posted 65 times a day to Facebook, 43% less than the median of 27 news publishers in Latin America with 1m to 10m followers, 29 June to 20 September 2026.

Its first gap: posts a day

48 more posts a day would reach its peers' median. What it would take

See all nine measures

La Tercera's 27 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

La Tercera beside 27 peers

La Tercera and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day6522nd of 28113
Photos and video4%28th of 2853%
Evening posts22%14th of 1626%
Weekend day124%2nd of 1678%
Engagement per post1123rd of 2843
Engagement a day5,97625th of 2858,081
Engagement per 1,000 followers0.002627th of 280.0099
Comments per post2423rd of 2861
Comments a day1,56324th of 287,974

What it would take

What would reaching the median of its peers take?

48more posts a day

336 a week, to reach the median of its peers: 113 a day, against 65 now

Arithmetic on the figures above. It isn't a forecast.

The other measures, in posts

  • Photos and video

    4% of its posts; the median of its peers 53%

    224 more of its 455 posts a week as photos or video: 19 now, 243 at the median

  • Evening posts

    18:00 to midnight: 22% of its posts; the median of its peers 26%

    19 more of its 455 posts a week between 18:00 and midnight: 101 now, 120 at the median
  • At or above the median of its peers on a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

La Tercera's Facebook posts drew 1,563 comments a day, 80% less than the median of 27 news publishers in Latin America with 1m to 10m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside La Tercera's.

Type its name, then choose it.

Or one of its peers

Day by day

How La Tercera posted, beside its peers

Its own posts beside its 27 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • La Tercera
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by La Tercera, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayLa TerceraMedian of its peers
Monday 29 June78117
Tuesday 30 June62124
Wednesday 1 July55126
Thursday 2 July56112
Friday 3 July62125
Saturday 4 July7694
Sunday 5 July7088
Monday 6 July55125
Tuesday 7 July52136
Wednesday 8 July51123
Thursday 9 July50106
Friday 10 July50111
Saturday 11 July7075
Sunday 12 July7994
Monday 13 July6197
Tuesday 14 July61121
Wednesday 15 July55127
Thursday 16 July80105
Friday 17 July52119
Saturday 18 July8676
Sunday 19 July7696
Monday 20 July56124
Tuesday 21 July61131
Wednesday 22 July69127
Thursday 23 July65133
Friday 24 July53109
Saturday 25 July8490
Sunday 26 July7579
Monday 27 July49115
Tuesday 28 July62130
Wednesday 29 July62146
Thursday 30 July61127
Friday 31 July64128
Saturday 1 August8185
Sunday 2 August7775
Monday 3 August52123
Tuesday 4 August52133
Wednesday 5 August67134
Thursday 6 August61139
Friday 7 August61141
Saturday 8 August7484
Sunday 9 August6890
Monday 10 August63119
Tuesday 11 August55110
Wednesday 12 August65105
Thursday 13 August60120
Friday 14 August58108
Saturday 15 August7678
Sunday 16 August7372
Monday 17 August62104
Tuesday 18 August67127
Wednesday 19 August62117
Thursday 20 August58117
Friday 21 August63101
Saturday 22 August7778
Sunday 23 August7172
Monday 24 August6099
Tuesday 25 August65118
Wednesday 26 August72106
Thursday 27 August61107
Friday 28 August55103
Saturday 29 August7681
Sunday 30 August7475
Monday 31 August59104
Tuesday 1 September67123
Wednesday 2 September67120
Thursday 3 September66125
Friday 4 September64125
Saturday 5 September76102
Sunday 6 September8095
Monday 7 September5799
Tuesday 8 September62116
Wednesday 9 September67121
Thursday 10 September60109
Friday 11 September64119
Saturday 12 September7794
Sunday 13 September6989
Monday 14 September52115
Tuesday 15 September54127
Wednesday 16 September68120
Thursday 17 September62115
Friday 18 September74109
Saturday 19 September7690
Sunday 20 September7277

Share of posts by local hour

Show the figures as a table
Share of posts by La Tercera in each local hour, beside the median of its peers.
Local hourLa TerceraMedian of its peers
00:001.7%1.4%
01:001.7%1%
02:001.6%0.7%
03:001.6%0.7%
04:001.6%0.7%
05:001.5%1.1%
06:002%3.2%
07:003.8%4.7%
08:005.8%4.9%
09:006.6%6.1%
10:006.7%6.3%
11:006.7%6.4%
12:007.8%6.1%
13:006.1%5.7%
14:005.7%5.7%
15:005.9%6%
16:005.2%6.2%
17:005.9%6.4%
18:004.9%6%
19:003.6%5.6%
20:003.7%5.1%
21:003.4%4.3%
22:003.4%3.4%
23:003.1%2.3%

Posts a day by weekday

Show the figures as a table
Posts a day by La Tercera on each local weekday, beside the median of its peers.
WeekdayLa TerceraMedian of its peers
Monday59152
Tuesday60.7172
Wednesday63.3160
Thursday61.6157
Friday59.3143
Saturday77.8122
Sunday73.2125

What it posted

Show the figures as a table
Share of each format among posts by La Tercera, and the median across its peers.
FormatLa TerceraIts peers, median
Photo1%36%
Video or reel4%14%
Album0%3%
Link93%47%
Text only2%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • La Tercera, 18:00 to midnight: 22%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, La Tercera posted 124% of a weekday's posts. The median of its peers: 78%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

La Tercera's peers are 27 news publishers in Latin America with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 27 peers, A to Z.

The peers

Its 27 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us