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The posting benchmark

Frontera (Tijuana) on Facebook, beside its peers

How Frontera (Tijuana)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 25 peers: news publishers in Latin America with 1m to 10m followers.

Country
Mexico
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Mexico

Frontera (Tijuana): 83.2 a day

Median in Mexico: 41.7 a day

That is 41.5 more a day than the median in Mexico.

Place the dots by

Posts a day18th/26Photos and video5th/26Evening postsWeekend day
Engagement per post7th/26Engagement a day7th/26Per 1,000 followers5th/26Comments per post7th/26Comments a day12th/26

Frontera (Tijuana), Mexico

18thof 26

Rank among its peers, highest first, posts a day

Frontera (Tijuana) posted 83.2 times a day to Facebook. The median of its 25 peers: 118.

The comments its posts draw

10,943 comments a day, 1.7 times the median of its peers. What it would take

Peers: 25 news publishers in Latin America with 1m to 10m followers, 12 weeks to 20 September 2026.

See all nine measures

Frontera (Tijuana)'s 25 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Frontera (Tijuana) beside 25 peers

Frontera (Tijuana) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day83.218th of 26118
Photos and video88%5th of 2643%
Evening postsNot countedNo rank26%
Weekend dayNot countedNo rank79%
Engagement per post787th of 2628
Engagement a day79,7927th of 2637,975
Engagement per 1,000 followers0.0265th of 260.0089
Comments per post1317th of 2650
Comments a day10,94312th of 266,388

The comments

The comments its posts draw

10,943comments a day

on its Facebook posts, 1.7 times the median of its peers (6,388)

Spread evenly over 24 hours, that is 456 an hour, about 8 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Frontera (Tijuana) beside its 25 peers

  • Frontera (Tijuana): 10,943 a day
  • Median of its peers: 6,388
  • 90th percentile of its peers: 23,932
  • Middle half of its peers: 2,726 to 18,068
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    83.2 now; the median of its peers 118

    34.8 more a day, 244 a week
  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Frontera (Tijuana)'s.

Type its name, then choose it.

Or one of its peers

Day by day

How Frontera (Tijuana) posted, beside its peers

Its own posts beside its 25 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Frontera (Tijuana)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Frontera (Tijuana), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayFrontera (Tijuana)Median of its peers
Monday 29 June62120
Tuesday 30 June73127
Wednesday 1 July117136
Thursday 2 July90123
Friday 3 July91141
Saturday 4 July83104
Sunday 5 July72104
Monday 6 July103129
Tuesday 7 July72152
Wednesday 8 July74132
Thursday 9 July64133
Friday 10 July76120
Saturday 11 July5997
Sunday 12 July7594
Monday 13 July73119
Tuesday 14 July82126
Wednesday 15 July87131
Thursday 16 July75113
Friday 17 July69124
Saturday 18 July4786
Sunday 19 July82106
Monday 20 July95127
Tuesday 21 July163131
Wednesday 22 July83129
Thursday 23 July97137
Friday 24 July78120
Saturday 25 July8492
Sunday 26 July7991
Monday 27 July100120
Tuesday 28 July78134
Wednesday 29 July75148
Thursday 30 July95147
Friday 31 July80135
Saturday 1 August4693
Sunday 2 August4580
Monday 3 August90134
Tuesday 4 August85141
Wednesday 5 August73135
Thursday 6 August82140
Friday 7 August84143
Saturday 8 August6492
Sunday 9 August7885
Monday 10 August92128
Tuesday 11 August90130
Wednesday 12 August60125
Thursday 13 August79130
Friday 14 August74116
Saturday 15 August5989
Sunday 16 August6073
Monday 17 August97104
Tuesday 18 August83138
Wednesday 19 August97127
Thursday 20 August104117
Friday 21 August98101
Saturday 22 August6187
Sunday 23 August4375
Monday 24 August97106
Tuesday 25 August109128
Wednesday 26 August86130
Thursday 27 August85114
Friday 28 August93106
Saturday 29 August6088
Sunday 30 August5781
Monday 31 August76104
Tuesday 1 September81125
Wednesday 2 September83126
Thursday 3 September88129
Friday 4 September109140
Saturday 5 September92105
Sunday 6 September6696
Monday 7 September89105
Tuesday 8 September125107
Wednesday 9 September103126
Thursday 10 September98112
Friday 11 September110130
Saturday 12 September6399
Sunday 13 September8489
Monday 14 September111118
Tuesday 15 September72153
Wednesday 16 September107120
Thursday 17 September105120
Friday 18 September91125
Saturday 19 September9890
Sunday 20 September7774

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Frontera (Tijuana), and the median across its peers.
FormatFrontera (Tijuana)Its peers, median
Photo45%21.1%
Video or reel23%7%
Album20%2%
Link2%70%
Text only9%0%
Other1%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 26%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Frontera (Tijuana)'s peers are 25 news publishers in Latin America with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 25 peers, A to Z.

The peers

Its 25 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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