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The posting benchmark

Estadão on Facebook, beside its peers

How Estadão's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 27 peers: news publishers in Latin America with 1m to 10m followers.

Country
Brazil
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Brazil

Estadão: 84.3 a day

Median in Brazil: 41.3 a day

That is 43.1 more a day than the median in Brazil.

Place the dots by

Posts a day19th/28Photos and video11th/28Evening postsWeekend day
Engagement per post10th/28Engagement a day9th/28Per 1,000 followers9th/28Comments per post2nd/28Comments a day8th/28

Estadão, Brazil

19thof 28

Rank among its peers, highest first, posts a day

Estadão posted 84.3 times a day to Facebook. The median of its 27 peers: 113.

The comments its posts draw

17,598 comments a day, 2.8 times the median of its peers. What it would take

Peers: 27 news publishers in Latin America with 1m to 10m followers, 12 weeks to 20 September 2026.

See all nine measures

Estadão's 27 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Estadão beside 27 peers

Estadão and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day84.319th of 28113
Photos and video67%11th of 2846%
Evening postsNot countedNo rank26%
Weekend dayNot countedNo rank79%
Engagement per post6710th of 2839
Engagement a day69,9219th of 2848,950
Engagement per 1,000 followers0.0189th of 280.0094
Comments per post2092nd of 2854
Comments a day17,5988th of 286,388

The comments

The comments its posts draw

17,598comments a day

on its Facebook posts, 2.8 times the median of its peers (6,388)

Spread evenly over 24 hours, that is 733 an hour, about 12 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Estadão beside its 27 peers

  • Estadão: 17,598 a day
  • Median of its peers: 6,388
  • 90th percentile of its peers: 22,370
  • Middle half of its peers: 2,888 to 16,074
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    84.3 now; the median of its peers 113

    28.7 more a day, 201 a week
  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Estadão's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Estadão posted, beside its peers

Its own posts beside its 27 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Estadão
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Estadão, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayEstadãoMedian of its peers
Monday 29 June101117
Tuesday 30 June107124
Wednesday 1 July93126
Thursday 2 July112108
Friday 3 July97125
Saturday 4 July6794
Sunday 5 July4688
Monday 6 July104125
Tuesday 7 July92136
Wednesday 8 July90123
Thursday 9 July76106
Friday 10 July83111
Saturday 11 July5475
Sunday 12 July4894
Monday 13 July8497
Tuesday 14 July97121
Wednesday 15 July111127
Thursday 16 July105101
Friday 17 July105119
Saturday 18 July5180
Sunday 19 July5296
Monday 20 July98124
Tuesday 21 July81131
Wednesday 22 July83127
Thursday 23 July90133
Friday 24 July85109
Saturday 25 July5690
Sunday 26 July3779
Monday 27 July78115
Tuesday 28 July79130
Wednesday 29 July84146
Thursday 30 July88127
Friday 31 July89128
Saturday 1 August3485
Sunday 2 August3577
Monday 3 August69123
Tuesday 4 August95133
Wednesday 5 August91134
Thursday 6 August96139
Friday 7 August81141
Saturday 8 August3984
Sunday 9 August4690
Monday 10 August77119
Tuesday 11 August85110
Wednesday 12 August87105
Thursday 13 August94120
Friday 14 August85108
Saturday 15 August3578
Sunday 16 August4473
Monday 17 August64104
Tuesday 18 August90127
Wednesday 19 August90117
Thursday 20 August91117
Friday 21 August85101
Saturday 22 August4678
Sunday 23 August3772
Monday 24 August9997
Tuesday 25 August96118
Wednesday 26 August87106
Thursday 27 August90107
Friday 28 August90103
Saturday 29 August5081
Sunday 30 August3975
Monday 31 August96104
Tuesday 1 September91123
Wednesday 2 September118120
Thursday 3 September132124
Friday 4 September120125
Saturday 5 September38102
Sunday 6 September4295
Monday 7 September4099
Tuesday 8 September101116
Wednesday 9 September138120
Thursday 10 September137108
Friday 11 September130117
Saturday 12 September11288
Sunday 13 September10387
Monday 14 September128111
Tuesday 15 September163117
Wednesday 16 September120120
Thursday 17 September120109
Friday 18 September12798
Saturday 19 September5790
Sunday 20 September10174

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Estadão, and the median across its peers.
FormatEstadãoIts peers, median
Photo40%26%
Video or reel27%9%
Album1%3%
Link33%63%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 26%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Estadão's peers are 27 news publishers in Latin America with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 27 peers, A to Z.

The peers

Its 27 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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