The posting benchmark
Pulse Uganda on Facebook, beside its peers
How Pulse Uganda's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 18 peers: news publishers and digital-native newsrooms in Africa with 300k to 3m followers.
Within Uganda
Pulse Uganda: 6.6 a day
No median is printed for Uganda.
Place the dots by
Pulse Uganda, Uganda
19thof 19
Rank among its peers, highest first, posts a day
Pulse Uganda posted 6.6 times a day to Facebook, 74% less than the median of 18 news publishers and digital-native newsrooms in Africa with 300k to 3m followers, 29 June to 20 September 2026.
Its first gap: posts a day
18.4 more posts a day would reach its peers' median. What it would take
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
Pulse Uganda beside 18 peers
| Measure | Figure | Rank among its peers, highest first | Median of its peers |
|---|---|---|---|
| Posts a day | 6.6 | 19th of 19 | 25 |
| Photos and video | 40% | 11th of 19 | 42% |
| Evening posts | 12% | 19th of 19 | 20.8% |
| Weekend day | 76% | 3rd of 19 | 49% |
| Engagement per post | 76 | 6th of 19 | 38 |
| Engagement a day | 2,019 | 18th of 19 | 5,907 |
| Engagement per 1,000 followers | 0.083 | 8th of 19 | 0.054 |
| Comments per post | 42 | 11th of 19 | 44 |
| Comments a day | 277 | 18th of 19 | 911 |
What it would take
What would reaching the median of its peers take?
18.4more posts a day
129 a week, to reach the median of its peers: 25 a day, against 6.6 now
Arithmetic on the figures above, rounded up. It isn't a forecast.
The other measures, in posts
Photos and video
40% of its posts; the median of its peers 42%
2 more of its 46 posts a week as photos or video: 18 now, 20 at the medianEvening posts
18:00 to midnight: 12.3% of its posts; the median of its peers 20.8%
4 more of its 46 posts a week between 18:00 and midnight: 6 now, 10 at the median- At or above the median of its peers on a weekend day.
Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.
Posting
Posts from your own stories, in the hours you choose
Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.
Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.
Today's queue on The Port Arden Post's Facebook channel.
Publishing · The Port Arden Post
FICTIONAL NEWSROOM
Today · Tue 6 Oct
- 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
- 12:30Opinion: The ferry fare rise is the wrong fix
- 14:00Night markets return to the Greyport waterfront this Friday
Comments
The comments that come with them
Pulse Uganda's Facebook posts drew 277 comments a day, 70% less than the median of 18 news publishers and digital-native newsrooms in Africa with 300k to 3m followers, 29 June to 20 September 2026.
Posts you publish through Sence go out to a comment section Sence is already watching.
When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.
Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.
Contact usSence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.
Head to head
Put it beside up to three news brands
Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Pulse Uganda's.
Type its name, then choose it.
Or one of its peers
Day by day
How Pulse Uganda posted, beside its peers
Posts each day
- Pulse Uganda
- Median of its peers
- Middle half of its peers' posts a day
Show the figures as a table
| Day | Pulse Uganda | Median of its peers |
|---|---|---|
| Monday 29 June | 7 | 32 |
| Tuesday 30 June | 5 | 38 |
| Wednesday 1 July | 6 | 26.5 |
| Thursday 2 July | 6 | 29.5 |
| Friday 3 July | 9 | 25 |
| Saturday 4 July | 5 | 13.5 |
| Sunday 5 July | 9 | 14.5 |
| Monday 6 July | 7 | 22.5 |
| Tuesday 7 July | 12 | 24.5 |
| Wednesday 8 July | 10 | 26.5 |
| Thursday 9 July | 7 | 28 |
| Friday 10 July | 4 | 26 |
| Saturday 11 July | 6 | 14.5 |
| Sunday 12 July | 7 | 16.5 |
| Monday 13 July | 6 | 21.5 |
| Tuesday 14 July | 4 | 21.5 |
| Wednesday 15 July | 8 | 25.5 |
| Thursday 16 July | 5 | 24.5 |
| Friday 17 July | 10 | 28 |
| Saturday 18 July | 6 | 13 |
| Sunday 19 July | 6 | 16.5 |
| Monday 20 July | 10 | 19.5 |
| Tuesday 21 July | 4 | 23.5 |
| Wednesday 22 July | 10 | 24.5 |
| Thursday 23 July | 5 | 21 |
| Friday 24 July | 7 | 23 |
| Saturday 25 July | 6 | 12 |
| Sunday 26 July | 4 | 12 |
| Monday 27 July | 8 | 19.5 |
| Tuesday 28 July | 6 | 19.5 |
| Wednesday 29 July | 9 | 20 |
| Thursday 30 July | 6 | 23.5 |
| Friday 31 July | 5 | 24.5 |
| Saturday 1 August | 7 | 14 |
| Sunday 2 August | 8 | 11.5 |
| Monday 3 August | 8 | 23 |
| Tuesday 4 August | 7 | 26 |
| Wednesday 5 August | 8 | 24.5 |
| Thursday 6 August | 5 | 25 |
| Friday 7 August | 6 | 31.5 |
| Saturday 8 August | 5 | 18 |
| Sunday 9 August | 3 | 15 |
| Monday 10 August | 8 | 22.5 |
| Tuesday 11 August | 5 | 23 |
| Wednesday 12 August | 8 | 27.5 |
| Thursday 13 August | 6 | 25 |
| Friday 14 August | 5 | 26.5 |
| Saturday 15 August | 7 | 20.5 |
| Sunday 16 August | 2 | 16 |
| Monday 17 August | 5 | 26 |
| Tuesday 18 August | 8 | 25.5 |
| Wednesday 19 August | 6 | 27.5 |
| Thursday 20 August | 7 | 30 |
| Friday 21 August | 7 | 30 |
| Saturday 22 August | 6 | 13.5 |
| Sunday 23 August | 4 | 13 |
| Monday 24 August | 11 | 33 |
| Tuesday 25 August | 6 | 28.5 |
| Wednesday 26 August | 5 | 35 |
| Thursday 27 August | 13 | 27.5 |
| Friday 28 August | 6 | 27.5 |
| Saturday 29 August | 3 | 11.5 |
| Sunday 30 August | 4 | 17 |
| Monday 31 August | 13 | 26.5 |
| Tuesday 1 September | 5 | 25.5 |
| Wednesday 2 September | 9 | 28.5 |
| Thursday 3 September | 10 | 26 |
| Friday 4 September | 13 | 26 |
| Saturday 5 September | 5 | 14.5 |
| Sunday 6 September | 5 | 16.5 |
| Monday 7 September | 6 | 28 |
| Tuesday 8 September | 4 | 26 |
| Wednesday 9 September | 7 | 27.5 |
| Thursday 10 September | 8 | 29 |
| Friday 11 September | 6 | 24.5 |
| Saturday 12 September | 8 | 13.5 |
| Sunday 13 September | 2 | 13.5 |
| Monday 14 September | 6 | 24.5 |
| Tuesday 15 September | 9 | 30.5 |
| Wednesday 16 September | 6 | 33.5 |
| Thursday 17 September | 3 | 30.5 |
| Friday 18 September | 6 | 26 |
| Saturday 19 September | 5 | 13 |
| Sunday 20 September | 5 | 16 |
Share of posts by local hour
Show the figures as a table
| Local hour | Pulse Uganda | Median of its peers |
|---|---|---|
| 00:00 | 0.2% | 0.1% |
| 01:00 | 0% | 0% |
| 02:00 | 0% | 0% |
| 03:00 | 0% | 0% |
| 04:00 | 0% | 0.1% |
| 05:00 | 0% | 0.4% |
| 06:00 | 0.7% | 3.7% |
| 07:00 | 6% | 5.2% |
| 08:00 | 12.3% | 4.6% |
| 09:00 | 14.1% | 6.4% |
| 10:00 | 9.7% | 7.4% |
| 11:00 | 9.9% | 7.8% |
| 12:00 | 7.9% | 7.8% |
| 13:00 | 9% | 7.5% |
| 14:00 | 4.9% | 7.8% |
| 15:00 | 6.1% | 7.2% |
| 16:00 | 3.8% | 7.1% |
| 17:00 | 3.2% | 5.8% |
| 18:00 | 3.4% | 5.4% |
| 19:00 | 1.8% | 5.2% |
| 20:00 | 1.4% | 4.4% |
| 21:00 | 2.2% | 3.3% |
| 22:00 | 2% | 2.2% |
| 23:00 | 1.4% | 0.6% |
Posts a day by weekday
Show the figures as a table
| Weekday | Pulse Uganda | Median of its peers |
|---|---|---|
| Monday | 7.92 | 26.3 |
| Tuesday | 6.25 | 28.5 |
| Wednesday | 7.67 | 28.8 |
| Thursday | 6.75 | 28 |
| Friday | 6.92 | 27.6 |
| Saturday | 5.83 | 14.6 |
| Sunday | 4.92 | 15.6 |
What it posted
Show the figures as a table
| Format | Pulse Uganda | Its peers, median |
|---|---|---|
| Photo | 29% | 30% |
| Video or reel | 6% | 9% |
| Album | 5% | 2% |
| Link | 60% | 60% |
| Text only | 0% | 0% |
| Other | 0% | 0% |
The detail
When it posts, and who it's compared with
When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
- Pulse Uganda, 18:00 to midnight: 12%
- Median of its peers, 18:00 to midnight: 20.8%
- On a weekend day, Pulse Uganda posted 76% of a weekday's posts. The median of its peers: 49%.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Who is it compared with?Where each of its peers is based, and every one of them by name.
Pulse Uganda's peers are 18 news publishers and digital-native newsrooms in Africa with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 18 peers, A to Z.
The peers
Its 18 peers, A to Z
- BeeldSouth Africa
- Daily DispatchSouth Africa
- Daily MaverickSouth Africa
- Daily MonitorUganda
- Daily SunSouth Africa
- Die BurgerSouth Africa
- IOLSouth Africa
- IsolezweSouth Africa
- Isolezwe lesiXhosaSouth Africa
- Netwerk24South Africa
- NewsDay (Zimbabwe)Zimbabwe
- SonSouth Africa
- SowetanSouth Africa
- Taifa LeoKenya
- The Citizen (Tanzania)Tanzania
- The Herald (Gqeberha)South Africa
- TimesLIVESouth Africa
- YEN.com.ghGhana
Talk to us
Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.
Contact us