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The posting benchmark

Aftonbladet on Facebook, beside its peers

How Aftonbladet's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 11 peers: news publishers in the Nordics with 200k to 2m followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Sweden

Aftonbladet: 21.7 a day

Median in Sweden: at least 4.9 a day

That is 16.8 more a day than the median in Sweden.

Place the dots by

Posts a day10th/12Photos and video4th/12Evening posts4th/12Weekend day6th/12
Engagement per post2nd/12Engagement a day5th/12Per 1,000 followers4th/12Comments per post2nd/12Comments a day5th/12

Aftonbladet, Sweden

10thof 12

Rank among its peers, highest first, posts a day

Aftonbladet posted 21.7 times a day to Facebook, 47% less than the median of 11 news publishers in the Nordics with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: posts a day

18.9 more posts a day would reach its peers' median. What it would take

See all nine measures

Aftonbladet's 11 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Aftonbladet beside 11 peers

Aftonbladet and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day21.710th of 1240.6
Photos and videoover 99%4th of 1260%
Evening posts30%4th of 1227%
Weekend day86%6th of 1285%
Engagement per post3502nd of 1260
Engagement a day20,2645th of 1210,313
Engagement per 1,000 followers0.594th of 120.16
Comments per post2112nd of 1271
Comments a day4,5765th of 122,228

What it would take

What would reaching the median of its peers take?

18.9more posts a day

133 a week, to reach the median of its peers: 40.6 a day, against 21.7 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Aftonbladet's posts drew 4,576 comments a day, 2.1 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Aftonbladet's.

Type its name, then choose it.

Or one of its peers

Day by day

How Aftonbladet posted, beside its peers

Its own posts beside its 11 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Aftonbladet
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Aftonbladet, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayAftonbladetMedian of its peers
Monday 29 June1537
Tuesday 30 June2144
Wednesday 1 July2241
Thursday 2 July2544
Friday 3 July2139
Saturday 4 July2029
Sunday 5 July1733
Monday 6 July1546
Tuesday 7 July1441
Wednesday 8 July1844
Thursday 9 July1738
Friday 10 July1839
Saturday 11 July1734
Sunday 12 July1525
Monday 13 July2348
Tuesday 14 July3044
Wednesday 15 July1940
Thursday 16 July2647
Friday 17 July1746
Saturday 18 July1724
Sunday 19 July1425
Monday 20 July1840
Tuesday 21 July1845
Wednesday 22 July2247
Thursday 23 July2747
Friday 24 July2531
Saturday 25 July1941
Sunday 26 July2135
Monday 27 July1539
Tuesday 28 July1643
Wednesday 29 July1538
Thursday 30 July1531
Friday 31 July2334
Saturday 1 August2929
Sunday 2 August2131
Monday 3 August2041
Tuesday 4 August2748
Wednesday 5 August1739
Thursday 6 August1538
Friday 7 August1742
Saturday 8 August1727
Sunday 9 August1624
Monday 10 August2842
Tuesday 11 August2543
Wednesday 12 August2246
Thursday 13 August3139
Friday 14 August1444
Saturday 15 August1737
Sunday 16 August1638
Monday 17 August1737
Tuesday 18 August1537
Wednesday 19 August3038
Thursday 20 August2739
Friday 21 August2535
Saturday 22 August2534
Sunday 23 August2233
Monday 24 August2633
Tuesday 25 August2335
Wednesday 26 August1944
Thursday 27 August2743
Friday 28 August2342
Saturday 29 August1529
Sunday 30 August1629
Monday 31 August3041
Tuesday 1 September3141
Wednesday 2 September2746
Thursday 3 September2049
Friday 4 September2245
Saturday 5 September1748
Sunday 6 September1839
Monday 7 September2840
Tuesday 8 September3333
Wednesday 9 September2850
Thursday 10 September3135
Friday 11 September2345
Saturday 12 September1739
Sunday 13 September4443
Monday 14 September3139
Tuesday 15 September2742
Wednesday 16 September2345
Thursday 17 September2244
Friday 18 September2943
Saturday 19 September2333
Sunday 20 September2328

Share of posts by local hour

Show the figures as a table
Share of posts by Aftonbladet in each local hour, beside the median of its peers.
Local hourAftonbladetMedian of its peers
00:000.4%0.7%
01:000.2%0.1%
02:000%0.2%
03:000%0%
04:000%0.1%
05:000%1.9%
06:003.1%4.1%
07:003.2%5.4%
08:004.7%5.9%
09:007.1%6.3%
10:007%6.1%
11:006.7%5.9%
12:006.6%6.1%
13:006.4%5.9%
14:006.8%5.8%
15:006.5%6.1%
16:006%6.3%
17:005.3%5.8%
18:006.1%5.8%
19:007.4%6.1%
20:005.9%5.6%
21:007%5.4%
22:002.3%3.1%
23:001.3%1.3%

Posts a day by weekday

Show the figures as a table
Posts a day by Aftonbladet on each local weekday, beside the median of its peers.
WeekdayAftonbladetMedian of its peers
Monday22.841.3
Tuesday23.244
Wednesday2244.3
Thursday23.643.5
Friday21.443.2
Saturday19.334.3
Sunday19.733.8

What it posted

Show the figures as a table
Share of each format among posts by Aftonbladet, and the median across its peers.
FormatAftonbladetIts peers, median
Photo99%91%
Video or reel1%7%
Album0%0%
Link0%2%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Aftonbladet, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Aftonbladet posted 86% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Aftonbladet's peers are 11 news publishers in the Nordics with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 11 peers, A to Z.

The peers

Its 11 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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