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The posting benchmark

Ekstra Bladet on Facebook, beside its peers

How Ekstra Bladet's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 13 peers: news publishers in the Nordics with 200k to 2m followers.

Country
Denmark
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Denmark

Ekstra Bladet: 65 a day

No median is printed for Denmark.

Place the dots by

Posts a day2nd/14Photos and video1st/14Evening posts14th/14Weekend day2nd/14
Engagement per post14th/14Engagement a day11th/14Per 1,000 followers13th/14Comments per post13th/14Comments a day9th/14

Ekstra Bladet, Denmark

2ndof 14

Rank among its peers, highest first, posts a day

Ekstra Bladet posted 65 times a day to Facebook, 2.2 times the median of 13 news publishers in the Nordics with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: evening posts

61 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

See all nine measures

Ekstra Bladet's 13 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Ekstra Bladet beside 13 peers

Ekstra Bladet and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day652nd of 1429.7
Photos and video100%1st of 1499%
Evening posts16%14th of 1429%
Weekend day100%2nd of 1484%
Engagement per post2914th of 14150
Engagement a day7,10311th of 1420,264
Engagement per 1,000 followers0.06413th of 140.20
Comments per post3213th of 1484
Comments a day2,0569th of 142,373

What it would take

What would reaching the median of its peers take?

Ekstra Bladet's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

61more posts a week

between 18:00 and midnight, of its 455 a week: 73 now, 134 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Ekstra Bladet
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Ekstra Bladet, 18:00 to midnight: 16%
  • Median of its peers, 18:00 to midnight: 29%
Show as a table
Posts in each local hour, beside the median of its peers
HourEkstra BladetMedian of its peers
00:003.6%0.8%
01:001.9%0.2%
02:000.7%0.2%
03:000.6%0.0%
04:000.5%0.1%
05:003.3%1.5%
06:006.3%3.4%
07:007.4%5.4%
08:007.2%5.7%
09:006.8%6.4%
10:007.0%6.1%
11:006.1%6.1%
12:005.5%6.1%
13:005.7%5.9%
14:005.4%5.8%
15:005.3%6.1%
16:005.1%6.3%
17:005.6%5.8%
18:005.6%5.8%
19:005.6%6.1%
20:004.0%5.9%
21:000.5%5.5%
22:000.2%3.2%
23:000.1%1.6%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • At or above the median of its peers on posts a day, photos and video and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Ekstra Bladet's posts drew 2,056 comments a day. The median of its peers: 2,373.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Ekstra Bladet's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Ekstra Bladet posted, beside its peers

Its own posts beside its 13 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Ekstra Bladet
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Ekstra Bladet, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayEkstra BladetMedian of its peers
Monday 29 June6533
Tuesday 30 June6741
Wednesday 1 July6435
Thursday 2 July6534
Friday 3 July7031
Saturday 4 July6424
Sunday 5 July6332
Monday 6 July6333
Tuesday 7 July6533
Wednesday 8 July6633
Thursday 9 July6631
Friday 10 July6833
Saturday 11 July6624
Sunday 12 July6324
Monday 13 July6530
Tuesday 14 July6130
Wednesday 15 July6633
Thursday 16 July6534
Friday 17 July6926
Saturday 18 July6524
Sunday 19 July6524
Monday 20 July6333
Tuesday 21 July6533
Wednesday 22 July6437
Thursday 23 July6634
Friday 24 July6830
Saturday 25 July6424
Sunday 26 July6228
Monday 27 July6524
Tuesday 28 July6633
Wednesday 29 July6633
Thursday 30 July6828
Friday 31 July6527
Saturday 1 August6524
Sunday 2 August6424
Monday 3 August6333
Tuesday 4 August6832
Wednesday 5 August6334
Thursday 6 August6333
Friday 7 August6530
Saturday 8 August6324
Sunday 9 August6222
Monday 10 August6733
Tuesday 11 August6536
Wednesday 12 August6639
Thursday 13 August6534
Friday 14 August6837
Saturday 15 August6424
Sunday 16 August6531
Monday 17 August6433
Tuesday 18 August6532
Wednesday 19 August6638
Thursday 20 August6533
Friday 21 August6832
Saturday 22 August6625
Sunday 23 August6424
Monday 24 August6430
Tuesday 25 August6634
Wednesday 26 August6829
Thursday 27 August6328
Friday 28 August6931
Saturday 29 August6326
Sunday 30 August6423
Monday 31 August6635
Tuesday 1 September6233
Wednesday 2 September6635
Thursday 3 September6534
Friday 4 September6931
Saturday 5 September6624
Sunday 6 September6224
Monday 7 September6732
Tuesday 8 September6033
Wednesday 9 September6550
Thursday 10 September6531
Friday 11 September6832
Saturday 12 September6924
Sunday 13 September6930
Monday 14 September6031
Tuesday 15 September6628
Wednesday 16 September6528
Thursday 17 September6233
Friday 18 September6631
Saturday 19 September6324
Sunday 20 September5924

Share of posts by local hour

Show the figures as a table
Share of posts by Ekstra Bladet in each local hour, beside the median of its peers.
Local hourEkstra BladetMedian of its peers
00:003.6%0.8%
01:001.9%0.2%
02:000.7%0.2%
03:000.6%0%
04:000.5%0.1%
05:003.3%1.5%
06:006.3%3.4%
07:007.4%5.4%
08:007.2%5.7%
09:006.8%6.4%
10:007%6.1%
11:006.1%6.1%
12:005.5%6.1%
13:005.7%5.9%
14:005.4%5.8%
15:005.3%6.1%
16:005.1%6.3%
17:005.6%5.8%
18:005.6%5.8%
19:005.6%6.1%
20:004%5.9%
21:000.5%5.5%
22:000.2%3.2%
23:000.1%1.6%

Posts a day by weekday

Show the figures as a table
Posts a day by Ekstra Bladet on each local weekday, beside the median of its peers.
WeekdayEkstra BladetMedian of its peers
Monday64.733.3
Tuesday64.835.6
Wednesday65.137.2
Thursday65.234.8
Friday65.333
Saturday65.124
Sunday65.324.4

What it posted

Show the figures as a table
Share of each format among posts by Ekstra Bladet, and the median across its peers.
FormatEkstra BladetIts peers, median
Photo97%93%
Video or reel3%6%
Album0%0%
Link0%1%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Ekstra Bladet, 18:00 to midnight: 16%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, Ekstra Bladet posted 100% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Ekstra Bladet's peers are 13 news publishers in the Nordics with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 13 peers, A to Z.

The peers

Its 13 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us