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The posting benchmark

Iltalehti on Facebook, beside its peers

How Iltalehti's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 13 peers: news publishers in the Nordics with 200k to 2m followers.

Country
Finland
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Finland

Iltalehti: 49.9 a day

Median in Finland: 27.4 a day

That is 22.6 more a day than the median in Finland.

Place the dots by

Posts a day4th/14Photos and video9th/14Evening posts10th/14Weekend day5th/14
Engagement per post1st/14Engagement a day1st/14Per 1,000 followers1st/14Comments per post1st/14Comments a day1st/14

Iltalehti, Finland

4thof 14

Rank among its peers, highest first, posts a day

Iltalehti posted 49.9 times a day to Facebook, 68% more than the median of 13 news publishers in the Nordics with 200k to 2m followers, 29 June to 20 September 2026.

The comments its posts draw

15,087 comments a day, 6.8 times the median of its peers. What it would take

See all nine measures

Iltalehti's 13 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Iltalehti beside 13 peers

Iltalehti and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day49.94th of 1429.7
Photos and video60%9th of 1499%
Evening posts27%10th of 1429%
Weekend day93%5th of 1484%
Engagement per post8101st of 1476
Engagement a day77,5361st of 1413,981
Engagement per 1,000 followers1.51st of 140.17
Comments per post3031st of 1478
Comments a day15,0871st of 142,228

The comments

The comments its posts draw

15,087comments a day

on its Facebook posts, 6.8 times the median of its peers (2,228)

Spread evenly over 24 hours, that is 629 an hour, about 10 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Iltalehti beside its 13 peers

  • Iltalehti: 15,087 a day
  • Median of its peers: 2,228
  • 90th percentile of its peers: 7,246
  • Middle half of its peers: 1,757 to 4,576
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Photos and video

    60% of its posts; the median of its peers 99%

    136 more of its 349 posts a week as photos or video: 210 now, 346 at the median

  • Evening posts

    18:00 to midnight: 27% of its posts; the median of its peers 29%

    10 more of its 349 posts a week between 18:00 and midnight: 93 now, 103 at the median
  • At or above the median of its peers on posts a day and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Iltalehti's.

Type its name, then choose it.

Or one of its peers

Day by day

How Iltalehti posted, beside its peers

Its own posts beside its 13 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Iltalehti
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Iltalehti, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayIltalehtiMedian of its peers
Monday 29 June5133
Tuesday 30 June5241
Wednesday 1 July4435
Thursday 2 July4434
Friday 3 July5031
Saturday 4 July4624
Sunday 5 July4732
Monday 6 July4633
Tuesday 7 July4933
Wednesday 8 July4433
Thursday 9 July6131
Friday 10 July5733
Saturday 11 July5424
Sunday 12 July5024
Monday 13 July5730
Tuesday 14 July6630
Wednesday 15 July5333
Thursday 16 July4734
Friday 17 July4626
Saturday 18 July5124
Sunday 19 July5124
Monday 20 July5933
Tuesday 21 July7433
Wednesday 22 July5437
Thursday 23 July5834
Friday 24 July5630
Saturday 25 July4524
Sunday 26 July4228
Monday 27 July4524
Tuesday 28 July5633
Wednesday 29 July5533
Thursday 30 July6228
Friday 31 July5627
Saturday 1 August5824
Sunday 2 August6224
Monday 3 August4633
Tuesday 4 August5032
Wednesday 5 August4534
Thursday 6 August4833
Friday 7 August5630
Saturday 8 August5024
Sunday 9 August4922
Monday 10 August5833
Tuesday 11 August4536
Wednesday 12 August5239
Thursday 13 August5034
Friday 14 August5337
Saturday 15 August5024
Sunday 16 August5031
Monday 17 August7033
Tuesday 18 August5632
Wednesday 19 August5038
Thursday 20 August4233
Friday 21 August4332
Saturday 22 August4325
Sunday 23 August4224
Monday 24 August3930
Tuesday 25 August4734
Wednesday 26 August5129
Thursday 27 August5428
Friday 28 August4931
Saturday 29 August4226
Sunday 30 August4623
Monday 31 August4135
Tuesday 1 September4533
Wednesday 2 September4635
Thursday 3 September4934
Friday 4 September4731
Saturday 5 September4924
Sunday 6 September4824
Monday 7 September5232
Tuesday 8 September5033
Wednesday 9 September5054
Thursday 10 September4531
Friday 11 September5532
Saturday 12 September4224
Sunday 13 September4330
Monday 14 September3931
Tuesday 15 September4828
Wednesday 16 September4928
Thursday 17 September4533
Friday 18 September4331
Saturday 19 September3324
Sunday 20 September4624

Share of posts by local hour

Show the figures as a table
Share of posts by Iltalehti in each local hour, beside the median of its peers.
Local hourIltalehtiMedian of its peers
00:003.4%0.7%
01:000.9%0.2%
02:000.6%0.2%
03:000.1%0%
04:000.5%0.1%
05:001.9%1.5%
06:004.5%3.4%
07:005%5.4%
08:005.1%5.8%
09:005.8%6.6%
10:005.3%6.4%
11:005.7%6.2%
12:005.9%6.1%
13:006.1%5.9%
14:005.6%5.8%
15:005.9%5.8%
16:005.4%6.3%
17:005.5%5.8%
18:005.3%5.8%
19:005.5%6.2%
20:005.4%5.9%
21:005.3%5.4%
22:003.8%3.1%
23:001.5%1.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Iltalehti on each local weekday, beside the median of its peers.
WeekdayIltalehtiMedian of its peers
Monday50.433.3
Tuesday53.235.6
Wednesday49.437.2
Thursday50.134.8
Friday51.133
Saturday46.824
Sunday48.124.4

What it posted

Show the figures as a table
Share of each format among posts by Iltalehti, and the median across its peers.
FormatIltalehtiIts peers, median
Photo57%95%
Video or reel3%5%
Album0%0%
Link34%1%
Text only6%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Iltalehti, 18:00 to midnight: 27%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, Iltalehti posted 93% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Iltalehti's peers are 13 news publishers in the Nordics with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 13 peers, A to Z.

The peers

Its 13 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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