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The posting benchmark

Helsingin Sanomat (HS) on Facebook, beside its peers

How Helsingin Sanomat (HS)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 23 peers: news publishers in the Nordics with 100k to 1m followers.

Country
Finland
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Finland

Helsingin Sanomat (HS): 24.4 a day

Median in Finland: 27.4 a day

That is 3 fewer a day than the median in Finland.

Place the dots by

Posts a day13th/24Photos and video3rd/24Evening posts22nd/24Weekend day3rd/24
Engagement per post11th/24Engagement a day17th/24Per 1,000 followers15th/24Comments per post24th/24Comments a day24th/24

Helsingin Sanomat (HS), Finland

13thof 24

Rank among its peers, highest first, posts a day

Helsingin Sanomat (HS) posted 24.4 times a day to Facebook. The median of its 23 peers: 28.7.

Its first gap: evening posts

16 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 23 news publishers in the Nordics with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

Helsingin Sanomat (HS)'s 23 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Helsingin Sanomat (HS) beside 23 peers

Helsingin Sanomat (HS) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day24.413th of 2428.7
Photos and videoover 99%3rd of 2478%
Evening posts18%22nd of 2427%
Weekend day98%3rd of 2480%
Engagement per post4511th of 2438
Engagement a day3,75117th of 245,693
Engagement per 1,000 followers0.1615th of 240.19
Comments per post024th of 2457
Comments a day0.324th of 241,377

What it would take

What would reaching the median of its peers take?

Helsingin Sanomat (HS)'s posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

16more posts a week

between 18:00 and midnight, of its 171 a week: 31 now, 47 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Helsingin Sanomat (HS)
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Helsingin Sanomat (HS), 18:00 to midnight: 18%
  • Median of its peers, 18:00 to midnight: 27%
Show as a table
Posts in each local hour, beside the median of its peers
HourHelsingin Sanomat (HS)Median of its peers
00:000.0%1.0%
01:000.0%0.2%
02:000.0%0.1%
03:000.0%0.1%
04:000.0%0.2%
05:004.8%1.2%
06:004.6%3.3%
07:007.2%5.5%
08:008.0%5.7%
09:007.8%6.5%
10:007.0%6.7%
11:006.4%6.2%
12:005.9%6.1%
13:005.9%6.1%
14:005.9%5.9%
15:005.6%5.9%
16:006.1%5.4%
17:006.9%5.8%
18:006.1%5.6%
19:006.2%5.9%
20:005.2%6.2%
21:000.4%5.6%
22:000.0%3.2%
23:000.0%1.6%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    24.4 now; the median of its peers 28.7

    4.3 more a day, 31 a week
  • At or above the median of its peers on photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Helsingin Sanomat (HS)'s Facebook posts drew 0.3 comments a day, 99% less than the median of 23 news publishers in the Nordics with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Helsingin Sanomat (HS)'s.

Type its name, then choose it.

Or one of its peers

Day by day

How Helsingin Sanomat (HS) posted, beside its peers

Its own posts beside its 23 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Helsingin Sanomat (HS)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Helsingin Sanomat (HS), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHelsingin Sanomat (HS)Median of its peers
Monday 29 June2423
Tuesday 30 June2428
Wednesday 1 July2423
Thursday 2 July2425
Friday 3 July2426
Saturday 4 July2423
Sunday 5 July2426
Monday 6 July2428
Tuesday 7 July2432
Wednesday 8 July2423
Thursday 9 July2527
Friday 10 July2432
Saturday 11 July2422
Sunday 12 July2421
Monday 13 July2425
Tuesday 14 July2428
Wednesday 15 July2526
Thursday 16 July2424
Friday 17 July2424
Saturday 18 July2419
Sunday 19 July2419
Monday 20 July2427
Tuesday 21 July2530
Wednesday 22 July2333
Thursday 23 July2428
Friday 24 July2528
Saturday 25 July2420
Sunday 26 July2421
Monday 27 July2421
Tuesday 28 July2529
Wednesday 29 July2425
Thursday 30 July2428
Friday 31 July2525
Saturday 1 August2420
Sunday 2 August2421
Monday 3 August2424
Tuesday 4 August2527
Wednesday 5 August2430
Thursday 6 August2425
Friday 7 August2527
Saturday 8 August2419
Sunday 9 August2422
Monday 10 August2432
Tuesday 11 August2632
Wednesday 12 August2432
Thursday 13 August2531
Friday 14 August2627
Saturday 15 August2420
Sunday 16 August2429
Monday 17 August2430
Tuesday 18 August2532
Wednesday 19 August2432
Thursday 20 August2427
Friday 21 August2532
Saturday 22 August2425
Sunday 23 August2422
Monday 24 August2429
Tuesday 25 August2531
Wednesday 26 August2625
Thursday 27 August2527
Friday 28 August2831
Saturday 29 August2421
Sunday 30 August2621
Monday 31 August2430
Tuesday 1 September2633
Wednesday 2 September2731
Thursday 3 September2425
Friday 4 September2529
Saturday 5 September2417
Sunday 6 September2419
Monday 7 September2428
Tuesday 8 September2530
Wednesday 9 September2434
Thursday 10 September2427
Friday 11 September2530
Saturday 12 September2420
Sunday 13 September2429
Monday 14 September2430
Tuesday 15 September2528
Wednesday 16 September2428
Thursday 17 September2430
Friday 18 September2531
Saturday 19 September2423
Sunday 20 September2423

Share of posts by local hour

Show the figures as a table
Share of posts by Helsingin Sanomat (HS) in each local hour, beside the median of its peers.
Local hourHelsingin Sanomat (HS)Median of its peers
00:000%1%
01:000%0.2%
02:000%0.1%
03:000%0.1%
04:000%0.2%
05:004.8%1.2%
06:004.6%3.3%
07:007.2%5.5%
08:008%5.7%
09:007.8%6.5%
10:007%6.7%
11:006.4%6.2%
12:005.9%6.1%
13:005.9%6.1%
14:005.9%5.9%
15:005.6%5.9%
16:006.1%5.4%
17:006.9%5.8%
18:006.1%5.6%
19:006.2%5.9%
20:005.2%6.2%
21:000.4%5.6%
22:000%3.2%
23:000%1.6%

Posts a day by weekday

Show the figures as a table
Posts a day by Helsingin Sanomat (HS) on each local weekday, beside the median of its peers.
WeekdayHelsingin Sanomat (HS)Median of its peers
Monday2431.5
Tuesday24.932.3
Wednesday24.431.1
Thursday24.329.3
Friday25.129.8
Saturday2421.8
Sunday24.221.8

What it posted

Show the figures as a table
Share of each format among posts by Helsingin Sanomat (HS), and the median across its peers.
FormatHelsingin Sanomat (HS)Its peers, median
Photo100%85%
Video or reel0%7%
Album0%0%
Link0%8%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Helsingin Sanomat (HS), 18:00 to midnight: 18%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Helsingin Sanomat (HS) posted 98% of a weekday's posts. The median of its peers: 80%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Helsingin Sanomat (HS)'s peers are 23 news publishers in the Nordics with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 23 peers, A to Z.

The peers

Its 23 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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