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The posting benchmark

Dagens Nyheter (DN) on Facebook, beside its peers

How Dagens Nyheter (DN)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 23 peers: news publishers in the Nordics with 100k to 1m followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Sweden

Dagens Nyheter (DN): 11.7 a day

Median in Sweden: at least 4.9 a day

That is 6.8 more a day than the median in Sweden.

Place the dots by

Posts a day19th/24Photos and video8th/24Evening posts6th/24Weekend day21st/24
Engagement per post5th/24Engagement a day8th/24Per 1,000 followers3rd/24Comments per post3rd/24Comments a day9th/24

Dagens Nyheter (DN), Sweden

19thof 24

Rank among its peers, highest first, posts a day

Dagens Nyheter (DN) posted 11.7 times a day to Facebook, 59% less than the median of 23 news publishers in the Nordics with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

17 more posts a day would reach its peers' median. What it would take

See all nine measures

Dagens Nyheter (DN)'s 23 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Dagens Nyheter (DN) beside 23 peers

Dagens Nyheter (DN) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day11.719th of 2428.7
Photos and video99%8th of 2480%
Evening posts30%6th of 2427%
Weekend day72.0%21st of 2480%
Engagement per post2255th of 2438
Engagement a day10,3138th of 244,547
Engagement per 1,000 followers0.683rd of 240.17
Comments per post1563rd of 2454
Comments a day1,8159th of 241,260

What it would take

What would reaching the median of its peers take?

17more posts a day

119 a week, to reach the median of its peers: 28.7 a day, against 11.7 now

Arithmetic on the figures above. It isn't a forecast.

The other measures, in posts

  • Weekend day

    A weekend day: 72.0% of a weekday's posts; the median of its peers 80.1%

    3 more posts a weekend: 1 on Saturday and 2 on Sunday
  • At or above the median of its peers on photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Dagens Nyheter (DN)'s posts drew 1,815 comments a day, 1.4 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Dagens Nyheter (DN)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Dagens Nyheter (DN) posted, beside its peers

Its own posts beside its 23 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Dagens Nyheter (DN)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Dagens Nyheter (DN), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDagens Nyheter (DN)Median of its peers
Monday 29 June1424
Tuesday 30 June1228
Wednesday 1 July1524
Thursday 2 July1725
Friday 3 July1126
Saturday 4 July924
Sunday 5 July726
Monday 6 July728
Tuesday 7 July1032
Wednesday 8 July1324
Thursday 9 July1327
Friday 10 July1632
Saturday 11 July1422
Sunday 12 July1021
Monday 13 July1725
Tuesday 14 July1728
Wednesday 15 July1826
Thursday 16 July1324
Friday 17 July1024
Saturday 18 July1322
Sunday 19 July720
Monday 20 July1727
Tuesday 21 July1330
Wednesday 22 July1433
Thursday 23 July1428
Friday 24 July1628
Saturday 25 July424
Sunday 26 July124
Monday 27 July924
Tuesday 28 July729
Wednesday 29 July1225
Thursday 30 July1728
Friday 31 July925
Saturday 1 August1422
Sunday 2 August1523
Monday 3 August1024
Tuesday 4 August1027
Wednesday 5 August1430
Thursday 6 August1225
Friday 7 August1027
Saturday 8 August522
Sunday 9 August822
Monday 10 August532
Tuesday 11 August832
Wednesday 12 August1032
Thursday 13 August1031
Friday 14 August827
Saturday 15 August824
Sunday 16 August1229
Monday 17 August1230
Tuesday 18 August1632
Wednesday 19 August1732
Thursday 20 August1227
Friday 21 August1632
Saturday 22 August525
Sunday 23 August524
Monday 24 August1729
Tuesday 25 August1631
Wednesday 26 August1026
Thursday 27 August1727
Friday 28 August931
Saturday 29 August1224
Sunday 30 August1223
Monday 31 August1330
Tuesday 1 September633
Wednesday 2 September831
Thursday 3 September1525
Friday 4 September929
Saturday 5 September1021
Sunday 6 September822
Monday 7 September1428
Tuesday 8 September1330
Wednesday 9 September1034
Thursday 10 September1327
Friday 11 September730
Saturday 12 September821
Sunday 13 September1629
Monday 14 September1830
Tuesday 15 September2028
Wednesday 16 September1728
Thursday 17 September1430
Friday 18 September1331
Saturday 19 September924
Sunday 20 September724

Share of posts by local hour

Show the figures as a table
Share of posts by Dagens Nyheter (DN) in each local hour, beside the median of its peers.
Local hourDagens Nyheter (DN)Median of its peers
00:000.1%0.9%
01:000.1%0.2%
02:000.2%0.1%
03:000%0.1%
04:000.1%0.2%
05:000.1%1.2%
06:004%3.2%
07:005.6%5.2%
08:005.2%5.8%
09:005.4%6.6%
10:005.9%6.8%
11:005.3%6.2%
12:005.7%6.1%
13:005.5%6.1%
14:005.6%6.2%
15:006.7%5.9%
16:007.8%5.3%
17:006.1%5.8%
18:006.9%5.6%
19:006.9%5.9%
20:006.5%6.1%
21:007.1%5.4%
22:002.2%3.2%
23:001%1.9%

Posts a day by weekday

Show the figures as a table
Posts a day by Dagens Nyheter (DN) on each local weekday, beside the median of its peers.
WeekdayDagens Nyheter (DN)Median of its peers
Monday12.831.5
Tuesday12.332.3
Wednesday13.231.1
Thursday13.929.3
Friday11.129.8
Saturday9.3321.9
Sunday8.9224.2

What it posted

Show the figures as a table
Share of each format among posts by Dagens Nyheter (DN), and the median across its peers.
FormatDagens Nyheter (DN)Its peers, median
Photo67%90%
Video or reel29%4%
Album3%0%
Link1%7%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Dagens Nyheter (DN), 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Dagens Nyheter (DN) posted 72.0% of a weekday's posts. The median of its peers: 80%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Dagens Nyheter (DN)'s peers are 23 news publishers in the Nordics with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 23 peers, A to Z.

The peers

Its 23 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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