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The posting benchmark

Ilta-Sanomat (IS) on Facebook, beside its peers

How Ilta-Sanomat (IS)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 12 peers: news publishers in the Nordics with 200k to 2m followers.

Country
Finland
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Finland

Ilta-Sanomat (IS): 44.2 a day

Median in Finland: 27.4 a day

That is 16.9 more a day than the median in Finland.

Place the dots by

Posts a day5th/13Photos and video6th/13Evening posts2nd/13Weekend day6th/13
Engagement per post3rd/13Engagement a day2nd/13Per 1,000 followers3rd/13Comments per post4th/13Comments a day4th/13

Ilta-Sanomat (IS), Finland

5thof 13

Rank among its peers, highest first, posts a day

Ilta-Sanomat (IS) posted 44.2 times a day to Facebook. The median of its 12 peers: 31.7.

The comments its posts draw

6,504 comments a day, 2.8 times the median of its peers. What it would take

Peers: 12 news publishers in the Nordics with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

Ilta-Sanomat (IS)'s 12 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Ilta-Sanomat (IS) beside 12 peers

Ilta-Sanomat (IS) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day44.25th of 1331.7
Photos and video99%6th of 1379%
Evening posts33%2nd of 1329%
Weekend day85%6th of 1383%
Engagement per post3483rd of 13113
Engagement a day30,8762nd of 1317,123
Engagement per 1,000 followers0.673rd of 130.19
Comments per post1474th of 1381
Comments a day6,5044th of 132,301

The comments

The comments its posts draw

6,504comments a day

on its Facebook posts, 2.8 times the median of its peers (2,301)

Spread evenly over 24 hours, that is 271 an hour, about 5 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Ilta-Sanomat (IS) beside its 12 peers

  • Ilta-Sanomat (IS): 6,504 a day
  • Median of its peers: 2,301
  • 90th percentile of its peers: 7,928
  • Middle half of its peers: 1,800 to 5,289
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day, photos and video, evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Ilta-Sanomat (IS)'s.

Type its name, then choose it.

Or one of its peers

Day by day

How Ilta-Sanomat (IS) posted, beside its peers

Its own posts beside its 12 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Ilta-Sanomat (IS)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Ilta-Sanomat (IS), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayIlta-Sanomat (IS)Median of its peers
Monday 29 June4435
Tuesday 30 June4443
Wednesday 1 July4137.5
Thursday 2 July4836
Friday 3 July3934.5
Saturday 4 July2930.5
Sunday 5 July3334.5
Monday 6 July4139.5
Tuesday 7 July4134.5
Wednesday 8 July4138.5
Thursday 9 July3734.5
Friday 10 July3636
Saturday 11 July4328
Sunday 12 July4123
Monday 13 July4838.5
Tuesday 14 July4337
Wednesday 15 July4033.5
Thursday 16 July5038.5
Friday 17 July5429.5
Saturday 18 July3321.5
Sunday 19 July3823
Monday 20 July4634.5
Tuesday 21 July5436
Wednesday 22 July5538
Thursday 23 July5137
Friday 24 July4230.5
Saturday 25 July4123
Sunday 26 July3728.5
Monday 27 July3927
Tuesday 28 July5033
Wednesday 29 July4734
Thursday 30 July5528.5
Friday 31 July5430.5
Saturday 1 August2925.5
Sunday 2 August3424.5
Monday 3 August4736
Tuesday 4 August5233.5
Wednesday 5 August3935
Thursday 6 August3934.5
Friday 7 August4234.5
Saturday 8 August3624.5
Sunday 9 August3122
Monday 10 August4234
Tuesday 11 August4336
Wednesday 12 August4639.5
Thursday 13 August4936.5
Friday 14 August4939
Saturday 15 August4427
Sunday 16 August5234
Monday 17 August4735
Tuesday 18 August4434.5
Wednesday 19 August4238
Thursday 20 August3936
Friday 21 August4033.5
Saturday 22 August3525.5
Sunday 23 August3323.5
Monday 24 August3331.5
Tuesday 25 August4734.5
Wednesday 26 August5429.5
Thursday 27 August4830.5
Friday 28 August4234
Saturday 29 August4627
Sunday 30 August4523
Monday 31 August4738
Tuesday 1 September4135
Wednesday 2 September5036.5
Thursday 3 September5637.5
Friday 4 September4534.5
Saturday 5 September5127
Sunday 6 September5726.5
Monday 7 September5236
Tuesday 8 September5033
Wednesday 9 September5453
Thursday 10 September5633
Friday 11 September4539.5
Saturday 12 September3931.5
Sunday 13 September4636.5
Monday 14 September5431
Tuesday 15 September4630.5
Wednesday 16 September4532
Thursday 17 September5937.5
Friday 18 September4636.5
Saturday 19 September3424.5
Sunday 20 September3726

Share of posts by local hour

Show the figures as a table
Share of posts by Ilta-Sanomat (IS) in each local hour, beside the median of its peers.
Local hourIlta-Sanomat (IS)Median of its peers
00:000.7%0.9%
01:000.1%0.2%
02:000.2%0.2%
03:000.2%0%
04:000.1%0.3%
05:000.2%1.7%
06:002.1%3.8%
07:004.5%5.4%
08:005.7%5.7%
09:005.5%6.4%
10:006.1%6.1%
11:005.5%6.1%
12:005.9%6%
13:005.7%5.9%
14:006.4%5.8%
15:006.6%6%
16:005.9%5.9%
17:005.6%5.8%
18:006.3%5.8%
19:005.7%6%
20:005.7%5.8%
21:006.9%5.5%
22:005%3.2%
23:003.4%1.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Ilta-Sanomat (IS) on each local weekday, beside the median of its peers.
WeekdayIlta-Sanomat (IS)Median of its peers
Monday45.534.8
Tuesday45.836.5
Wednesday46.237.4
Thursday48.935.2
Friday44.834.7
Saturday38.325.6
Sunday4026.4

What it posted

Show the figures as a table
Share of each format among posts by Ilta-Sanomat (IS), and the median across its peers.
FormatIlta-Sanomat (IS)Its peers, median
Photo96%92%
Video or reel3%7%
Album0%0%
Link1%1%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Ilta-Sanomat (IS), 18:00 to midnight: 33%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, Ilta-Sanomat (IS) posted 85% of a weekday's posts. The median of its peers: 83%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Ilta-Sanomat (IS)'s peers are 12 news publishers in the Nordics with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 12 peers, A to Z.

The peers

Its 12 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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