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The posting benchmark

B.T. on Facebook, beside its peers

How B.T.'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 12 peers: news publishers in the Nordics with 200k to 2m followers.

Country
Denmark
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Denmark

B.T.: 119 a day

No median is printed for Denmark.

Place the dots by

Posts a day1st/13Photos and video11th/13Evening posts1st/13Weekend day8th/13
Engagement per post11th/13Engagement a day4th/13Per 1,000 followers13th/13Comments per post9th/13Comments a day2nd/13

B.T., Denmark

1stof 13

Rank among its peers, highest first, posts a day

B.T. posted 119 times a day to Facebook, 3.8 times the median of 12 news publishers in the Nordics with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: photos and video

490 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

B.T.'s 12 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

B.T. beside 12 peers

B.T. and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1191st of 1331.7
Photos and video40%11th of 1399%
Evening posts34%1st of 1327%
Weekend day84%8th of 1386%
Engagement per post3811th of 13152
Engagement a day28,2854th of 1317,123
Engagement per 1,000 followers0.06013th of 130.19
Comments per post679th of 1385
Comments a day7,9832nd of 132,215

What it would take

What would reaching the median of its peers take?

B.T.'s posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

490more posts a week

as photos or video, of its 833 a week: 334 now, 824 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 833 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Weekend day

    A weekend day: 84% of a weekday's posts; the median of its peers 86%

    4 more posts a weekend: 1 on Saturday and 3 on Sunday
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

B.T.'s Facebook posts drew 7,983 comments a day, 3.6 times the median of 12 news publishers in the Nordics with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside B.T.'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How B.T. posted, beside its peers

Its own posts beside its 12 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • B.T.
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by B.T., 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayB.T.Median of its peers
Monday 29 June13833.5
Tuesday 30 June15442.5
Wednesday 1 July16537.5
Thursday 2 July16835
Friday 3 July16834.5
Saturday 4 July13926.5
Sunday 5 July13232.5
Monday 6 July17237
Tuesday 7 July17234
Wednesday 8 July16137
Thursday 9 July16034
Friday 10 July14934.5
Saturday 11 July13329
Sunday 12 July14224.5
Monday 13 July15336
Tuesday 14 July15536.5
Wednesday 15 July15433.5
Thursday 16 July15638.5
Friday 17 July16329.5
Saturday 18 July12621.5
Sunday 19 July10624.5
Monday 20 July15531.5
Tuesday 21 July15034.5
Wednesday 22 July14538
Thursday 23 July13837
Friday 24 July11129.5
Saturday 25 July11225
Sunday 26 July10226
Monday 27 July12024
Tuesday 28 July12929
Wednesday 29 July13429.5
Thursday 30 July13128
Friday 31 July12529.5
Saturday 1 August10126.5
Sunday 2 August10325
Monday 3 August13131.5
Tuesday 4 August12530
Wednesday 5 August13634
Thursday 6 August12733.5
Friday 7 August12734.5
Saturday 8 August10825.5
Sunday 9 August10623
Monday 10 August12734
Tuesday 11 August16036
Wednesday 12 August20839.5
Thursday 13 August17835
Friday 14 August19938.5
Saturday 15 August14929
Sunday 16 August13430.5
Monday 17 August16835
Tuesday 18 August17734.5
Wednesday 19 August17538
Thursday 20 August16236
Friday 21 August16233
Saturday 22 August13725.5
Sunday 23 August14623
Monday 24 August17831
Tuesday 25 August10633
Wednesday 26 August6328
Thursday 27 August6127.5
Friday 28 August5834
Saturday 29 August5627
Sunday 30 August6623
Monday 31 August5238
Tuesday 1 September7935
Wednesday 2 September6536.5
Thursday 3 September6937.5
Friday 4 September6333.5
Saturday 5 September6627.5
Sunday 6 September6827
Monday 7 September5734
Tuesday 8 September5733
Wednesday 9 September6352
Thursday 10 September6033
Friday 11 September7336
Saturday 12 September6231.5
Sunday 13 September6436.5
Monday 14 September6330.5
Tuesday 15 September6630
Wednesday 16 September6232
Thursday 17 September5236
Friday 18 September6635.5
Saturday 19 September7124.5
Sunday 20 September7526

Share of posts by local hour

Show the figures as a table
Share of posts by B.T. in each local hour, beside the median of its peers.
Local hourB.T.Median of its peers
00:000.9%0.8%
01:000.1%0.2%
02:000%0.2%
03:000%0.1%
04:000.9%0.1%
05:001.8%1.7%
06:003.3%4.3%
07:005.2%5.6%
08:005.1%5.8%
09:005.4%6.4%
10:005.7%6.2%
11:005.5%6.1%
12:005.4%6%
13:005.4%5.9%
14:005.4%5.8%
15:005.2%5.9%
16:005%6.1%
17:005.2%5.8%
18:005.3%5.8%
19:005.7%6%
20:006%5.7%
21:005.9%5.4%
22:005.8%2.8%
23:005.8%1.3%

Posts a day by weekday

Show the figures as a table
Posts a day by B.T. on each local weekday, beside the median of its peers.
WeekdayB.T.Median of its peers
Monday12634.8
Tuesday12836.5
Wednesday12737.4
Thursday12235.2
Friday12134.7
Saturday10626.8
Sunday10426.3

What it posted

Show the figures as a table
Share of each format among posts by B.T., and the median across its peers.
FormatB.T.Its peers, median
Photo34%95%
Video or reel6%4%
Album0%0%
Link60%1%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • B.T., 18:00 to midnight: 34%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, B.T. posted 84% of a weekday's posts. The median of its peers: 86%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

B.T.'s peers are 12 news publishers in the Nordics with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 12 peers, A to Z.

The peers

Its 12 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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