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The posting benchmark

Expressen on Facebook, beside its peers

How Expressen's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 12 peers: news publishers in the Nordics with 200k to 2m followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Sweden

Expressen: 62.8 a day

Median in Sweden: at least 4.9 a day

That is 57.9 more a day than the median in Sweden.

Place the dots by

Posts a day3rd/13Photos and video10th/13Evening posts6th/13Weekend day4th/13
Engagement per post6th/13Engagement a day3rd/13Per 1,000 followers6th/13Comments per post4th/13Comments a day3rd/13

Expressen, Sweden

3rdof 13

Rank among its peers, highest first, posts a day

Expressen posted 62.8 times a day to Facebook, 98% more than the median of 12 news publishers in the Nordics with 200k to 2m followers, 29 June to 20 September 2026.

The comments its posts draw

7,431 comments a day, 3.2 times the median of its peers. What it would take

See all nine measures

Expressen's 12 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Expressen beside 12 peers

Expressen and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day62.83rd of 1331.7
Photos and video49%10th of 1399%
Evening posts29%6th of 1327%
Weekend day97%4th of 1384%
Engagement per post1506th of 1368
Engagement a day28,7203rd of 1317,123
Engagement per 1,000 followers0.206th of 130.17
Comments per post1184th of 1374
Comments a day7,4313rd of 132,301

The comments

The comments its posts draw

7,431comments a day

on its Facebook posts, 3.2 times the median of its peers (2,301)

Spread evenly over 24 hours, that is 310 an hour, about 5 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Expressen beside its 12 peers

  • Expressen: 7,431 a day
  • Median of its peers: 2,301
  • 90th percentile of its peers: 7,835
  • Middle half of its peers: 1,717 to 5,058
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Photos and video

    49% of its posts; the median of its peers 99%

    220 more of its 440 posts a week as photos or video: 217 now, 437 at the median
  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Expressen's.

Type its name, then choose it.

Or one of its peers

Day by day

How Expressen posted, beside its peers

Its own posts beside its 12 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Expressen
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Expressen, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayExpressenMedian of its peers
Monday 29 June7135
Tuesday 30 June8342.5
Wednesday 1 July8537.5
Thursday 2 July7236
Friday 3 July7534.5
Saturday 4 July6626.5
Sunday 5 July6332.5
Monday 6 July7637
Tuesday 7 July7034.5
Wednesday 8 July5237
Thursday 9 July5634
Friday 10 July6834.5
Saturday 11 July6929
Sunday 12 July6924.5
Monday 13 July7138.5
Tuesday 14 July7736.5
Wednesday 15 July5133.5
Thursday 16 July6338.5
Friday 17 July6029.5
Saturday 18 July6024
Sunday 19 July6324.5
Monday 20 July4934.5
Tuesday 21 July4536
Wednesday 22 July4738
Thursday 23 July5737
Friday 24 July4730.5
Saturday 25 July5725
Sunday 26 July5228.5
Monday 27 July5727
Tuesday 28 July6833
Wednesday 29 July5434
Thursday 30 July5528.5
Friday 31 July6030.5
Saturday 1 August5826.5
Sunday 2 August5425
Monday 3 August6136
Tuesday 4 August5933.5
Wednesday 5 August5735
Thursday 6 August5034.5
Friday 7 August6434.5
Saturday 8 August6425.5
Sunday 9 August6123
Monday 10 August6734
Tuesday 11 August6636
Wednesday 12 August7539.5
Thursday 13 August7136.5
Friday 14 August6439
Saturday 15 August5229
Sunday 16 August5434
Monday 17 August5235
Tuesday 18 August4434.5
Wednesday 19 August4038
Thursday 20 August5236
Friday 21 August7033.5
Saturday 22 August5325.5
Sunday 23 August5724.5
Monday 24 August5931.5
Tuesday 25 August5634.5
Wednesday 26 August4429.5
Thursday 27 August4630.5
Friday 28 August5434
Saturday 29 August5227
Sunday 30 August4524.5
Monday 31 August5338
Tuesday 1 September6535
Wednesday 2 September6036.5
Thursday 3 September6037.5
Friday 4 September6734.5
Saturday 5 September6127.5
Sunday 6 September6727
Monday 7 September7136
Tuesday 8 September6233
Wednesday 9 September7152
Thursday 10 September6633
Friday 11 September7638.5
Saturday 12 September6531.5
Sunday 13 September11736.5
Monday 14 September8831
Tuesday 15 September8430.5
Wednesday 16 September8032
Thursday 17 September8837.5
Friday 18 September7936.5
Saturday 19 September5824.5
Sunday 20 September7026

Share of posts by local hour

Show the figures as a table
Share of posts by Expressen in each local hour, beside the median of its peers.
Local hourExpressenMedian of its peers
00:000.1%0.9%
01:000.2%0.2%
02:000%0.2%
03:000%0.1%
04:000%0.3%
05:000%1.9%
06:002%3.9%
07:005.2%5.2%
08:006%5.7%
09:005.7%6.6%
10:005.6%6.5%
11:005.5%6.1%
12:006.8%6%
13:006.7%5.8%
14:006.5%5.7%
15:006.6%5.7%
16:007.1%5.8%
17:006.6%5.7%
18:006.1%5.7%
19:006.3%5.8%
20:007.4%5.5%
21:006.6%5.3%
22:002.5%3.5%
23:000.5%1.9%

Posts a day by weekday

Show the figures as a table
Posts a day by Expressen on each local weekday, beside the median of its peers.
WeekdayExpressenMedian of its peers
Monday65.334.8
Tuesday64.936.5
Wednesday59.837.4
Thursday61.335.2
Friday65.334.7
Saturday59.526.8
Sunday63.626.4

What it posted

Show the figures as a table
Share of each format among posts by Expressen, and the median across its peers.
FormatExpressenIts peers, median
Photo43%96%
Video or reel7%3%
Album0%0%
Link0%1%
Text only51%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Expressen, 18:00 to midnight: 29%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Expressen posted 97% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Expressen's peers are 12 news publishers in the Nordics with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 12 peers, A to Z.

The peers

Its 12 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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