Skip to content

The posting benchmark

Politiken on Facebook, beside its peers

How Politiken's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 23 peers: news publishers in the Nordics with 100k to 1m followers.

Country
Denmark
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Denmark

Politiken: 29.7 a day

No median is printed for Denmark.

Place the dots by

Posts a day12th/24Photos and video18th/24Evening posts18th/24Weekend day24th/24
Engagement per post15th/24Engagement a day13th/24Per 1,000 followers18th/24Comments per post13th/24Comments a day12th/24

Politiken, Denmark

12thof 24

Rank among its peers, highest first, posts a day

Politiken posted 29.7 times a day to Facebook. The median of its 23 peers: 28.7.

Its first gap: a weekend day

29 more posts a weekend would reach its peers' median. What it would take

Peers: 23 news publishers in the Nordics with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

Politiken's 23 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Politiken beside 23 peers

Politiken and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day29.712th of 2428.7
Photos and video54%18th of 2486%
Evening posts24%18th of 2428%
Weekend day41%24th of 2480%
Engagement per post3615th of 2445
Engagement a day5,69313th of 247,018
Engagement per 1,000 followers0.1118th of 240.19
Comments per post5413th of 2457
Comments a day1,59612th of 241,377

What it would take

What would reaching the median of its peers take?

Politiken's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

29more posts a weekend

14 on Saturday and 15 on Sunday, to bring each to the median of its peers

On a weekend day, Politiken posts 41% of a weekday's posts. The median of its peers: 80%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • Politiken
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
PolitikenA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday36.20
Tuesday37.30
Wednesday37.50
Thursday34.80
Friday330
Saturday14.928.614
Sunday14.528.615

The other measures, in posts

  • Photos and video

    54% of its posts; the median of its peers 86%

    68 more of its 208 posts a week as photos or video: 112 now, 180 at the median

  • Evening posts

    18:00 to midnight: 24% of its posts; the median of its peers 28%

    7 more of its 208 posts a week between 18:00 and midnight: 51 now, 58 at the median
  • At or above the median of its peers on posts a day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Politiken's posts drew 1,596 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Politiken's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Politiken posted, beside its peers

Its own posts beside its 23 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Politiken
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Politiken, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayPolitikenMedian of its peers
Monday 29 June3724
Tuesday 30 June4128
Wednesday 1 July4624
Thursday 2 July3825
Friday 3 July4826
Saturday 4 July1724
Sunday 5 July2329
Monday 6 July4828
Tuesday 7 July4332
Wednesday 8 July4724
Thursday 9 July4727
Friday 10 July3932
Saturday 11 July2224
Sunday 12 July2124
Monday 13 July4725
Tuesday 14 July4428
Wednesday 15 July3326
Thursday 16 July3424
Friday 17 July3324
Saturday 18 July1924
Sunday 19 July2120
Monday 20 July4027
Tuesday 21 July3930
Wednesday 22 July3933
Thursday 23 July4028
Friday 24 July3128
Saturday 25 July1724
Sunday 26 July1624
Monday 27 July4124
Tuesday 28 July4329
Wednesday 29 July3825
Thursday 30 July2928
Friday 31 July3425
Saturday 1 August1624
Sunday 2 August1424
Monday 3 August3924
Tuesday 4 August2827
Wednesday 5 August4530
Thursday 6 August3625
Friday 7 August3027
Saturday 8 August1523
Sunday 9 August1324
Monday 10 August3332
Tuesday 11 August3632
Wednesday 12 August4032
Thursday 13 August3931
Friday 14 August3627
Saturday 15 August1325
Sunday 16 August1430
Monday 17 August3730
Tuesday 18 August3234
Wednesday 19 August3832
Thursday 20 August3327
Friday 21 August3132
Saturday 22 August1325
Sunday 23 August924
Monday 24 August3329
Tuesday 25 August3131
Wednesday 26 August3026
Thursday 27 August2827
Friday 28 August3037
Saturday 29 August1124
Sunday 30 August1823
Monday 31 August3530
Tuesday 1 September3333
Wednesday 2 September3531
Thursday 3 September3425
Friday 4 September2929
Saturday 5 September1721
Sunday 6 September1523
Monday 7 September2732
Tuesday 8 September3032
Wednesday 9 September2936
Thursday 10 September2631
Friday 11 September2732
Saturday 12 September1421
Sunday 13 September1230
Monday 14 September2631
Tuesday 15 September2528
Wednesday 16 September2828
Thursday 17 September3033
Friday 18 September2831
Saturday 19 September924
Sunday 20 September1224

Share of posts by local hour

Show the figures as a table
Share of posts by Politiken in each local hour, beside the median of its peers.
Local hourPolitikenMedian of its peers
00:002.5%0.8%
01:002%0.2%
02:001.8%0.1%
03:001%0.1%
04:001.8%0.1%
05:002.2%1%
06:004.7%3.1%
07:006.1%5.3%
08:006.4%5.7%
09:006.1%6.3%
10:004.9%6.9%
11:005.3%6.2%
12:005%6.1%
13:005.5%6.2%
14:005.1%6.4%
15:004.8%5.9%
16:005.4%5.4%
17:005%5.9%
18:005.5%5.6%
19:005.9%5.9%
20:005.3%6.1%
21:004%5.6%
22:002.5%3.2%
23:001.2%1.9%

Posts a day by weekday

Show the figures as a table
Posts a day by Politiken on each local weekday, beside the median of its peers.
WeekdayPolitikenMedian of its peers
Monday36.231.5
Tuesday37.332.3
Wednesday37.531.1
Thursday34.829.3
Friday3329.8
Saturday14.924
Sunday14.524.4

What it posted

Show the figures as a table
Share of each format among posts by Politiken, and the median across its peers.
FormatPolitikenIts peers, median
Photo52%90%
Video or reel2%6%
Album0%0%
Link46%4%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Politiken, 18:00 to midnight: 24%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Politiken posted 41% of a weekday's posts. The median of its peers: 80%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Politiken's peers are 23 news publishers in the Nordics with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 23 peers, A to Z.

The peers

Its 23 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us