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The posting benchmark

Berlingske on Facebook, beside its peers

How Berlingske's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 23 peers: news publishers in the Nordics with 100k to 1m followers.

Country
Denmark
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Denmark

Berlingske: 28.7 a day

No median is printed for Denmark.

Place the dots by

Posts a day12th/24Photos and video3rd/24Evening posts6th/24Weekend day20th/24
Engagement per post9th/24Engagement a day9th/24Per 1,000 followers9th/24Comments per post9th/24Comments a day7th/24

Berlingske, Denmark

12thof 24

Rank among its peers, highest first, posts a day

Berlingske posted 28.7 times a day to Facebook. The median of its 23 peers: 24.4.

The comments its posts draw

2,228 comments a day, 1.8 times the median of its peers. What it would take

Peers: 23 news publishers in the Nordics with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

Berlingske's 23 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Berlingske beside 23 peers

Berlingske and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day28.712th of 2424.4
Photos and videoover 99%3rd of 2480%
Evening posts30%6th of 2427%
Weekend day75%20th of 2480%
Engagement per post769th of 2439
Engagement a day8,4169th of 244,547
Engagement per 1,000 followers0.249th of 240.19
Comments per post789th of 2454
Comments a day2,2287th of 241,260

The comments

The comments its posts draw

2,228comments a day

on its Facebook posts, 1.8 times the median of its peers (1,260)

Spread evenly over 24 hours, that is 93 an hour, about 2 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Berlingske beside its 23 peers

  • Berlingske: 2,228 a day
  • Median of its peers: 1,260
  • 90th percentile of its peers: 6,118
  • Middle half of its peers: 443 to 2,215
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Weekend day

    A weekend day: 75% of a weekday's posts; the median of its peers 80%

    4 more posts a weekend: 3 on Saturday and 1 on Sunday
  • At or above the median of its peers on posts a day, photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Berlingske's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Berlingske posted, beside its peers

Its own posts beside its 23 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Berlingske
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Berlingske, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBerlingskeMedian of its peers
Monday 29 June3323
Tuesday 30 June3725
Wednesday 1 July3323
Thursday 2 July3424
Friday 3 July2924
Saturday 4 July2423
Sunday 5 July2624
Monday 6 July3324
Tuesday 7 July3325
Wednesday 8 July3323
Thursday 9 July2725
Friday 10 July3228
Saturday 11 July2222
Sunday 12 July2021
Monday 13 July3024
Tuesday 14 July2925
Wednesday 15 July3025
Thursday 16 July2224
Friday 17 July2524
Saturday 18 July2419
Sunday 19 July2019
Monday 20 July3324
Tuesday 21 July3325
Wednesday 22 July3323
Thursday 23 July2828
Friday 24 July3028
Saturday 25 July2024
Sunday 26 July2921
Monday 27 July3021
Tuesday 28 July3325
Wednesday 29 July3324
Thursday 30 July3127
Friday 31 July2725
Saturday 1 August2220
Sunday 2 August2321
Monday 3 August3324
Tuesday 4 August3526
Wednesday 5 August3424
Thursday 6 August3324
Friday 7 August2427
Saturday 8 August2219
Sunday 9 August2222
Monday 10 August3232
Tuesday 11 August3226
Wednesday 12 August3227
Thursday 13 August3430
Friday 14 August3726
Saturday 15 August1924
Sunday 16 August3124
Monday 17 August3024
Tuesday 18 August3032
Wednesday 19 August3230
Thursday 20 August2427
Friday 21 August3231
Saturday 22 August2225
Sunday 23 August2522
Monday 24 August3026
Tuesday 25 August3425
Wednesday 26 August2925
Thursday 27 August3325
Friday 28 August2831
Saturday 29 August2124
Sunday 30 August2921
Monday 31 August3030
Tuesday 1 September3331
Wednesday 2 September3427
Thursday 3 September2524
Friday 4 September3127
Saturday 5 September2117
Sunday 6 September2319
Monday 7 September3227
Tuesday 8 September3225
Wednesday 9 September2934
Thursday 10 September2726
Friday 11 September3227
Saturday 12 September2120
Sunday 13 September2229
Monday 14 September3126
Tuesday 15 September2827
Wednesday 16 September2824
Thursday 17 September3329
Friday 18 September3129
Saturday 19 September2423
Sunday 20 September2423

Share of posts by local hour

Show the figures as a table
Share of posts by Berlingske in each local hour, beside the median of its peers.
Local hourBerlingskeMedian of its peers
00:000.1%0.9%
01:000%0.2%
02:000%0.2%
03:000%0.1%
04:000%0.1%
05:000%1.2%
06:002.4%3.3%
07:003.7%5.5%
08:005.5%5.9%
09:006.6%6.5%
10:006.6%6.7%
11:006.7%6.3%
12:006.9%6.1%
13:006.5%6.1%
14:006.9%6.2%
15:006.2%5.9%
16:006.2%5.6%
17:006%5.9%
18:005.9%5.6%
19:005.9%5.9%
20:005.3%6.1%
21:005.2%5.6%
22:004.6%2.7%
23:002.8%1.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Berlingske on each local weekday, beside the median of its peers.
WeekdayBerlingskeMedian of its peers
Monday31.524
Tuesday32.325.5
Wednesday31.824.9
Thursday29.324.3
Friday29.827.6
Saturday21.821.9
Sunday24.421.8

What it posted

Show the figures as a table
Share of each format among posts by Berlingske, and the median across its peers.
FormatBerlingskeIts peers, median
Photo95%90%
Video or reel5%4%
Album0%0%
Link0%6%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Berlingske, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Berlingske posted 75% of a weekday's posts. The median of its peers: 80%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Berlingske's peers are 23 news publishers in the Nordics with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 23 peers, A to Z.

The peers

Its 23 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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