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The posting benchmark

Dagbladet on Facebook, beside its peers

How Dagbladet's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 13 peers: news publishers in the Nordics with 200k to 2m followers.

Country
Norway
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Norway

Dagbladet: 40.6 a day

Median in Norway: 7.8 a day

That is 32.8 more a day than the median in Norway.

Place the dots by

Posts a day6th/14Photos and video13th/14Evening posts11th/14Weekend day10th/14
Engagement per post9th/14Engagement a day8th/14Per 1,000 followers12th/14Comments per post11th/14Comments a day7th/14

Dagbladet, Norway

6thof 14

Rank among its peers, highest first, posts a day

Dagbladet posted 40.6 times a day to Facebook. The median of its 13 peers: 29.7.

Its first gap: photos and video

180 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 13 news publishers in the Nordics with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

Dagbladet's 13 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Dagbladet beside 13 peers

Dagbladet and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day40.66th of 1429.7
Photos and video36%13th of 1499%
Evening posts25%11th of 1429%
Weekend day79%10th of 1485%
Engagement per post609th of 14150
Engagement a day13,9818th of 1420,264
Engagement per 1,000 followers0.1112th of 140.20
Comments per post5811th of 1484
Comments a day2,3737th of 142,228

What it would take

What would reaching the median of its peers take?

Dagbladet's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

180more posts a week

as photos or video, of its 284 a week: 102 now, 282 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 284 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Evening posts

    18:00 to midnight: 25% of its posts; the median of its peers 29%

    13 more of its 284 posts a week between 18:00 and midnight: 71 now, 84 at the median

  • Weekend day

    A weekend day: 79% of a weekday's posts; the median of its peers 85%

    6 more posts a weekend: 3 on Saturday and 3 on Sunday
  • At or above the median of its peers on posts a day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Dagbladet's posts drew 2,373 comments a day, 1.1 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Dagbladet's.

Type its name, then choose it.

Or one of its peers

Day by day

How Dagbladet posted, beside its peers

Its own posts beside its 13 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Dagbladet
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Dagbladet, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDagbladetMedian of its peers
Monday 29 June3037
Tuesday 30 June4941
Wednesday 1 July3540
Thursday 2 July4834
Friday 3 July3138
Saturday 4 July3724
Sunday 5 July4232
Monday 6 July4633
Tuesday 7 July3633
Wednesday 8 July4633
Thursday 9 July3831
Friday 10 July3933
Saturday 11 July3424
Sunday 12 July2524
Monday 13 July5830
Tuesday 14 July5930
Wednesday 15 July5733
Thursday 16 July6734
Friday 17 July5026
Saturday 18 July1524
Sunday 19 July2524
Monday 20 July3633
Tuesday 21 July5733
Wednesday 22 July4937
Thursday 23 July4734
Friday 24 July2831
Saturday 25 July4324
Sunday 26 July3528
Monday 27 July1330
Tuesday 28 July2033
Wednesday 29 July1935
Thursday 30 July2329
Friday 31 July2034
Saturday 1 August3924
Sunday 2 August3124
Monday 3 August4133
Tuesday 4 August4832
Wednesday 5 August3634
Thursday 6 August3833
Friday 7 August6430
Saturday 8 August2724
Sunday 9 August2224
Monday 10 August4533
Tuesday 11 August5236
Wednesday 12 August4639
Thursday 13 August3039
Friday 14 August4437
Saturday 15 August3724
Sunday 16 August3831
Monday 17 August3733
Tuesday 18 August3732
Wednesday 19 August3838
Thursday 20 August3933
Friday 21 August3532
Saturday 22 August3425
Sunday 23 August4224
Monday 24 August2933
Tuesday 25 August3534
Wednesday 26 August4629
Thursday 27 August4328
Friday 28 August4631
Saturday 29 August2926
Sunday 30 August2326
Monday 31 August6035
Tuesday 1 September5833
Wednesday 2 September5735
Thursday 3 September6134
Friday 4 September5731
Saturday 5 September4824
Sunday 6 September3924
Monday 7 September4032
Tuesday 8 September3333
Wednesday 9 September6450
Thursday 10 September3531
Friday 11 September5432
Saturday 12 September4524
Sunday 13 September4930
Monday 14 September5431
Tuesday 15 September4228
Wednesday 16 September4828
Thursday 17 September4433
Friday 18 September5331
Saturday 19 September3524
Sunday 20 September2824

Share of posts by local hour

Show the figures as a table
Share of posts by Dagbladet in each local hour, beside the median of its peers.
Local hourDagbladetMedian of its peers
00:001.3%0.7%
01:001.4%0.2%
02:001.5%0.2%
03:001.3%0%
04:001.6%0.1%
05:001.4%1.8%
06:002.9%4.1%
07:003.3%5.3%
08:006.9%5.6%
09:006.9%6.3%
10:006.9%6.1%
11:006.3%6.1%
12:005.8%6.1%
13:005.4%5.9%
14:005.6%5.8%
15:004.9%6.1%
16:006.2%6.1%
17:005.4%5.8%
18:004.8%5.8%
19:004.9%6.1%
20:005.2%5.9%
21:004.7%5.4%
22:003%3.2%
23:002.4%1.3%

Posts a day by weekday

Show the figures as a table
Posts a day by Dagbladet on each local weekday, beside the median of its peers.
WeekdayDagbladetMedian of its peers
Monday41.333.3
Tuesday4435.6
Wednesday44.337.2
Thursday43.534.8
Friday43.233
Saturday34.324
Sunday33.824.4

What it posted

Show the figures as a table
Share of each format among posts by Dagbladet, and the median across its peers.
FormatDagbladetIts peers, median
Photo31%96%
Video or reel4%4%
Album0%0%
Link3%1%
Text only61%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Dagbladet, 18:00 to midnight: 25%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, Dagbladet posted 79% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Dagbladet's peers are 13 news publishers in the Nordics with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 13 peers, A to Z.

The peers

Its 13 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us