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The posting benchmark

Guardian Australia on Facebook, beside its peers

How Guardian Australia's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 12 peers: news publishers in Australia and New Zealand with 300k to 3m followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

Guardian Australia: 26.4 a day

Median in Australia: 20.9 a day

That is 5.5 more a day than the median in Australia.

Place the dots by

Posts a day9th/13Photos and video10th/13Evening postsWeekend day
Engagement per post6th/13Engagement a day4th/13Per 1,000 followers6th/13Comments per post4th/13Comments a day8th/13

Guardian Australia, Australia

9thof 13

Rank among its peers, highest first, posts a day

Guardian Australia posted 26.4 times a day to Facebook. The median of its 12 peers: 37.5.

Its first gap: posts a day

11.1 more posts a day would reach its peers' median. What it would take

Peers: 12 news publishers in Australia and New Zealand with 300k to 3m followers, 12 weeks to 20 September 2026.

See all nine measures

Guardian Australia's 12 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Guardian Australia beside 12 peers

Guardian Australia and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day26.49th of 1337.5
Photos and video68%10th of 1394%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post976th of 1349
Engagement a day21,0524th of 1318,091
Engagement per 1,000 followers0.116th of 130.092
Comments per post1404th of 1394
Comments a day3,6988th of 134,181

What it would take

What would reaching the median of its peers take?

11.1more posts a day

78 a week, to reach the median of its peers: 37.5 a day, against 26.4 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    68% of its posts; the median of its peers 94%

    49 more of its 185 posts a week as photos or video: 126 now, 175 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Guardian Australia's posts drew 3,698 comments a day. The median of its peers: 4,181.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Guardian Australia's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Guardian Australia posted, beside its peers

Its own posts beside its 12 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Guardian Australia
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Guardian Australia, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayGuardian AustraliaMedian of its peers
Monday 29 June2940
Tuesday 30 June3038
Wednesday 1 July4534.5
Thursday 2 July2733.5
Friday 3 July3440.5
Saturday 4 July2730.5
Sunday 5 July1635
Monday 6 July2742.5
Tuesday 7 July3842.5
Wednesday 8 July2639
Thursday 9 July2933.5
Friday 10 July2234
Saturday 11 July1632
Sunday 12 July2433.5
Monday 13 July2140.5
Tuesday 14 July2436
Wednesday 15 July3144
Thursday 16 July2634.5
Friday 17 July2135
Saturday 18 July1435
Sunday 19 July2236
Monday 20 July2138.5
Tuesday 21 July3042.5
Wednesday 22 July2335
Thursday 23 July3137
Friday 24 July2333.5
Saturday 25 July1732.5
Sunday 26 July1632
Monday 27 July2637.5
Tuesday 28 July2935
Wednesday 29 July3336.5
Thursday 30 July2637
Friday 31 July2334.5
Saturday 1 August2533.5
Sunday 2 August1436
Monday 3 August3937
Tuesday 4 August2740.5
Wednesday 5 August3137.5
Thursday 6 August2633.5
Friday 7 August2032.5
Saturday 8 August2032
Sunday 9 August1832.5
Monday 10 August3242.5
Tuesday 11 August3032.5
Wednesday 12 August2938
Thursday 13 August3340
Friday 14 August3436
Saturday 15 August2032
Sunday 16 August2437
Monday 17 August2841.5
Tuesday 18 August2739
Wednesday 19 August3243
Thursday 20 August3338.5
Friday 21 August2336
Saturday 22 August2933
Sunday 23 August2332.5
Monday 24 August2740.5
Tuesday 25 August2835
Wednesday 26 August3343
Thursday 27 August2940.5
Friday 28 August1539.5
Saturday 29 August1730.5
Sunday 30 August2433
Monday 31 August2637.5
Tuesday 1 September3644
Wednesday 2 September3541.5
Thursday 3 September3144.5
Friday 4 September3444
Saturday 5 September1433
Sunday 6 September1934
Monday 7 September3142
Tuesday 8 September3037
Wednesday 9 September3640
Thursday 10 September2940.5
Friday 11 September2134.5
Saturday 12 September2232.5
Sunday 13 September1735.5
Monday 14 September3037.5
Tuesday 15 September2333.5
Wednesday 16 September4140
Thursday 17 September3735
Friday 18 September2837
Saturday 19 September2034
Sunday 20 September1939.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Guardian Australia, and the median across its peers.
FormatGuardian AustraliaIts peers, median
Photo59%86%
Video or reel6%8%
Album3%1%
Link32%6%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place Guardian Australia's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Guardian Australia's peers are 12 news publishers in Australia and New Zealand with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 12 peers, A to Z.

The peers

Its 12 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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