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The posting benchmark

Gazeta Wyborcza on Facebook, beside its peers

How Gazeta Wyborcza's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 28 peers: news publishers in southern and eastern Europe with 300k to 3m followers.

Country
Poland
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Poland

Gazeta Wyborcza: 46.9 a day

Median in Poland: 36.6 a day

That is 10.3 more a day than the median in Poland.

Place the dots by

Posts a day22nd/29Photos and video5th/29Evening posts14th/29Weekend day21st/29
Engagement per post11th/29Engagement a day18th/29Per 1,000 followers11th/29Comments per post11th/29Comments a day15th/29

Gazeta Wyborcza, Poland

22ndof 29

Rank among its peers, highest first, posts a day

Gazeta Wyborcza posted 46.9 times a day to Facebook, 24% less than the median of 28 news publishers in southern and eastern Europe with 300k to 3m followers, 29 June to 20 September 2026.

Its first gap: posts a day

15.1 more posts a day would reach its peers' median. What it would take

See all nine measures

Gazeta Wyborcza's 28 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Gazeta Wyborcza beside 28 peers

Gazeta Wyborcza and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day46.922nd of 2962
Photos and video97%5th of 2927%
Evening posts30%14th of 2929%
Weekend day78%21st of 2986%
Engagement per post5911th of 2943
Engagement a day12,05018th of 2915,926
Engagement per 1,000 followers0.06911th of 290.054
Comments per post7011th of 2957
Comments a day3,29215th of 293,281

What it would take

What would reaching the median of its peers take?

15.1more posts a day

106 a week, to reach the median of its peers: 62 a day, against 46.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Weekend day

    A weekend day: 78% of a weekday's posts; the median of its peers 86%

    9 more posts a weekend: 3 on Saturday and 6 on Sunday
  • At or above the median of its peers on photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Gazeta Wyborcza's posts drew 3,292 comments a day. The median of its peers: 3,281.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Gazeta Wyborcza's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Gazeta Wyborcza posted, beside its peers

Its own posts beside its 28 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Gazeta Wyborcza
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Gazeta Wyborcza, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayGazeta WyborczaMedian of its peers
Monday 29 June5671.5
Tuesday 30 June4870
Wednesday 1 July5770.5
Thursday 2 July5369
Friday 3 July5967
Saturday 4 July4956.5
Sunday 5 July3159.5
Monday 6 July4370
Tuesday 7 July5969.5
Wednesday 8 July5771.5
Thursday 9 July5266.5
Friday 10 July4864.5
Saturday 11 July4156.5
Sunday 12 July4054.5
Monday 13 July4566.5
Tuesday 14 July4572
Wednesday 15 July5270.5
Thursday 16 July5273
Friday 17 July5468
Saturday 18 July4655.5
Sunday 19 July3857
Monday 20 July4965.5
Tuesday 21 July5369
Wednesday 22 July6168
Thursday 23 July4570.5
Friday 24 July4569
Saturday 25 July3857
Sunday 26 July3856.5
Monday 27 July5063.5
Tuesday 28 July4865.5
Wednesday 29 July5270
Thursday 30 July5069.5
Friday 31 July5172.5
Saturday 1 August4056.5
Sunday 2 August3654
Monday 3 August4864
Tuesday 4 August4365
Wednesday 5 August4763
Thursday 6 August4466
Friday 7 August5261
Saturday 8 August3851
Sunday 9 August3352.5
Monday 10 August5962
Tuesday 11 August5164
Wednesday 12 August5461
Thursday 13 August4760.5
Friday 14 August4861.5
Saturday 15 August4052.5
Sunday 16 August4352
Monday 17 August5160
Tuesday 18 August5357.5
Wednesday 19 August4861
Thursday 20 August5060.5
Friday 21 August5158.5
Saturday 22 August3952
Sunday 23 August3849
Monday 24 August4258
Tuesday 25 August5463.5
Wednesday 26 August4867
Thursday 27 August4664
Friday 28 August5063
Saturday 29 August4051.5
Sunday 30 August3953.5
Monday 31 August4461
Tuesday 1 September4260.5
Wednesday 2 September4767
Thursday 3 September4968.5
Friday 4 September4864.5
Saturday 5 September4151.5
Sunday 6 September4349.5
Monday 7 September5765
Tuesday 8 September4665.5
Wednesday 9 September5369
Thursday 10 September4271.5
Friday 11 September5266.5
Saturday 12 September3852
Sunday 13 September3352.5
Monday 14 September4568.5
Tuesday 15 September5467.5
Wednesday 16 September5168.5
Thursday 17 September5170
Friday 18 September5068
Saturday 19 September4154.5
Sunday 20 September3253

Share of posts by local hour

Show the figures as a table
Share of posts by Gazeta Wyborcza in each local hour, beside the median of its peers.
Local hourGazeta WyborczaMedian of its peers
00:001%2.3%
01:004.7%1.5%
02:000.5%1.6%
03:000.1%1.1%
04:000%1.1%
05:000.4%1.5%
06:002.9%2.6%
07:004.3%4%
08:004.9%5%
09:005%5.3%
10:005.5%5.7%
11:005.6%5.7%
12:006.1%5.9%
13:006%5.7%
14:005.4%5.5%
15:005.7%5.5%
16:005.8%5.3%
17:005.8%5.4%
18:005.2%5.3%
19:004.7%5.5%
20:005.5%5.2%
21:005.2%5.2%
22:004.1%4.3%
23:005.6%3.8%

Posts a day by weekday

Show the figures as a table
Posts a day by Gazeta Wyborcza on each local weekday, beside the median of its peers.
WeekdayGazeta WyborczaMedian of its peers
Monday48.865.9
Tuesday49.867.6
Wednesday51.867.7
Thursday48.667.2
Friday51.265.6
Saturday40.455
Sunday37.456.9

What it posted

Show the figures as a table
Share of each format among posts by Gazeta Wyborcza, and the median across its peers.
FormatGazeta WyborczaIts peers, median
Photo86%19%
Video or reel11%6%
Album0%0%
Link0%75%
Text only2%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Gazeta Wyborcza, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, Gazeta Wyborcza posted 78% of a weekday's posts. The median of its peers: 86%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Gazeta Wyborcza's peers are 28 news publishers in southern and eastern Europe with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 28 peers, A to Z.

The peers

Its 28 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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