Skip to content

The posting benchmark

Business Insider Polska on Facebook, beside its peers

How Business Insider Polska's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 34 peers: news publishers in southern and eastern Europe with 200k to 2m followers.

Country
Poland
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Poland

Business Insider Polska: 36.6 a day

Median in Poland: 36.6 a day

Place the dots by

Posts a day30th/35Photos and video5th/35Evening posts27th/35Weekend day32nd/35
Engagement per post23rd/35Engagement a day30th/35Per 1,000 followers26th/35Comments per post20th/35Comments a day26th/35

Business Insider Polska, Poland

30thof 35

Rank among its peers, highest first, posts a day

Business Insider Polska posted 36.6 times a day to Facebook, 36% less than the median of 34 news publishers in southern and eastern Europe with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: posts a day

20.2 more posts a day would reach its peers' median. What it would take

See all nine measures

Business Insider Polska's 34 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Business Insider Polska beside 34 peers

Business Insider Polska and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day36.630th of 3556.8
Photos and video99%5th of 3523%
Evening posts26%27th of 3529%
Weekend day66%32nd of 3583%
Engagement per post2023rd of 3537
Engagement a day3,23130th of 3511,045
Engagement per 1,000 followers0.03626th of 350.056
Comments per post3320th of 3547
Comments a day1,19626th of 352,342

What it would take

What would reaching the median of its peers take?

20.2more posts a day

142 a week, to reach the median of its peers: 56.8 a day, against 36.6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 26% of its posts; the median of its peers 29%

    8 more of its 256 posts a week between 18:00 and midnight: 66 now, 74 at the median

  • Weekend day

    A weekend day: 66% of a weekday's posts; the median of its peers 83%

    14 more posts a weekend: 4 on Saturday and 10 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Business Insider Polska's Facebook posts drew 1,196 comments a day, 49% less than the median of 34 news publishers in southern and eastern Europe with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Business Insider Polska's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Business Insider Polska posted, beside its peers

Its own posts beside its 34 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Business Insider Polska
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Business Insider Polska, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBusiness Insider PolskaMedian of its peers
Monday 29 June4161.5
Tuesday 30 June4064.5
Wednesday 1 July3462.5
Thursday 2 July3662
Friday 3 July4359
Saturday 4 July2352
Sunday 5 July2652.5
Monday 6 July3763.5
Tuesday 7 July3866
Wednesday 8 July4362
Thursday 9 July4763.5
Friday 10 July4163.5
Saturday 11 July2350.5
Sunday 12 July2150.5
Monday 13 July4160.5
Tuesday 14 July3860
Wednesday 15 July3963
Thursday 16 July4465.5
Friday 17 July3963.5
Saturday 18 July2751.5
Sunday 19 July1750.5
Monday 20 July3864.5
Tuesday 21 July3862
Wednesday 22 July4760
Thursday 23 July4865
Friday 24 July4660
Saturday 25 July4154
Sunday 26 July2450.5
Monday 27 July4157.5
Tuesday 28 July4560
Wednesday 29 July4262.5
Thursday 30 July4061.5
Friday 31 July4063.5
Saturday 1 August3649.5
Sunday 2 August2346.5
Monday 3 August4157
Tuesday 4 August3859.5
Wednesday 5 August3759
Thursday 6 August4161
Friday 7 August5257
Saturday 8 August3947
Sunday 9 August3648
Monday 10 August3956.5
Tuesday 11 August3757.5
Wednesday 12 August4759
Thursday 13 August5154
Friday 14 August4956.5
Saturday 15 August3147.5
Sunday 16 August2847.5
Monday 17 August3756
Tuesday 18 August4055.5
Wednesday 19 August4557.5
Thursday 20 August4858.5
Friday 21 August4657
Saturday 22 August2648.5
Sunday 23 August2048.5
Monday 24 August3452
Tuesday 25 August4258.5
Wednesday 26 August4061.5
Thursday 27 August3861
Friday 28 August4558.5
Saturday 29 August3149
Sunday 30 August2650.5
Monday 31 August3258.5
Tuesday 1 September4253.5
Wednesday 2 September4462.5
Thursday 3 September3757
Friday 4 September3658.5
Saturday 5 September2147
Sunday 6 September2746
Monday 7 September3457.5
Tuesday 8 September4262
Wednesday 9 September3956.5
Thursday 10 September4056
Friday 11 September4561
Saturday 12 September2348
Sunday 13 September2647.5
Monday 14 September3960
Tuesday 15 September2360.5
Wednesday 16 September3060
Thursday 17 September4460.5
Friday 18 September4661
Saturday 19 September2251.5
Sunday 20 September1551.5

Share of posts by local hour

Show the figures as a table
Share of posts by Business Insider Polska in each local hour, beside the median of its peers.
Local hourBusiness Insider PolskaMedian of its peers
00:002%1.5%
01:000%1.1%
02:001.9%0.6%
03:000%0.7%
04:001.9%0.4%
05:000%1.2%
06:004.3%2.5%
07:004.5%3.9%
08:004.5%5.2%
09:005.2%5.7%
10:006.5%6.2%
11:006.1%6.2%
12:006.2%6.2%
13:006.3%6%
14:006.7%5.9%
15:006.3%5.9%
16:006.1%5.6%
17:005.8%5.6%
18:005.4%5.4%
19:005.2%5.7%
20:004.9%5.5%
21:004.6%5.3%
22:003.8%4.3%
23:001.8%3.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Business Insider Polska on each local weekday, beside the median of its peers.
WeekdayBusiness Insider PolskaMedian of its peers
Monday36.958.4
Tuesday38.761.1
Wednesday40.659.8
Thursday42.860.7
Friday43.959.3
Saturday29.549.1
Sunday24.248.5

What it posted

Show the figures as a table
Share of each format among posts by Business Insider Polska, and the median across its peers.
FormatBusiness Insider PolskaIts peers, median
Photo97%14%
Video or reel3%5%
Album0%0%
Link0%80%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Business Insider Polska, 18:00 to midnight: 26%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, Business Insider Polska posted 66% of a weekday's posts. The median of its peers: 83%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Business Insider Polska's peers are 34 news publishers in southern and eastern Europe with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 34 peers, A to Z.

The peers

Its 34 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us