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The posting benchmark

Gazeta.pl on Facebook, beside its peers

How Gazeta.pl's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 28 peers: news publishers in southern and eastern Europe with 300k to 3m followers.

Country
Poland
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Poland

Gazeta.pl: 33.8 a day

Median in Poland: 36.6 a day

That is 2.8 fewer a day than the median in Poland.

Place the dots by

Posts a day28th/29Photos and video1st/29Evening posts16th/29Weekend day22nd/29
Engagement per post8th/29Engagement a day17th/29Per 1,000 followers7th/29Comments per post5th/29Comments a day13th/29

Gazeta.pl, Poland

28thof 29

Rank among its peers, highest first, posts a day

Gazeta.pl posted 33.8 times a day to Facebook, 46% less than the median of 28 news publishers in southern and eastern Europe with 300k to 3m followers, 29 June to 20 September 2026.

Its first gap: posts a day

28.2 more posts a day would reach its peers' median. What it would take

See all nine measures

Gazeta.pl's 28 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Gazeta.pl beside 28 peers

Gazeta.pl and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day33.828th of 2962
Photos and video100%1st of 2927%
Evening posts28%16th of 2929%
Weekend day71%22nd of 2986%
Engagement per post1118th of 2943
Engagement a day12,83317th of 2915,926
Engagement per 1,000 followers0.127th of 290.054
Comments per post1205th of 2957
Comments a day4,05713th of 293,281

What it would take

What would reaching the median of its peers take?

28.2more posts a day

198 a week, to reach the median of its peers: 62 a day, against 33.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 28% of its posts; the median of its peers 29%

    3 more of its 237 posts a week between 18:00 and midnight: 66 now, 69 at the median

  • Weekend day

    A weekend day: 71% of a weekday's posts; the median of its peers 86%

    12 more posts a weekend: 5 on Saturday and 7 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Gazeta.pl's posts drew 4,057 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Gazeta.pl's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Gazeta.pl posted, beside its peers

Its own posts beside its 28 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Gazeta.pl
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Gazeta.pl, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayGazeta.plMedian of its peers
Monday 29 June3971.5
Tuesday 30 June4070
Wednesday 1 July3970.5
Thursday 2 July3469
Friday 3 July3767
Saturday 4 July2756.5
Sunday 5 July2159.5
Monday 6 July3670
Tuesday 7 July3769.5
Wednesday 8 July4171.5
Thursday 9 July3466.5
Friday 10 July3464.5
Saturday 11 July3156.5
Sunday 12 July2454.5
Monday 13 July3766.5
Tuesday 14 July3772
Wednesday 15 July4270.5
Thursday 16 July3873
Friday 17 July4868
Saturday 18 July2855.5
Sunday 19 July2757
Monday 20 July3265.5
Tuesday 21 July3569
Wednesday 22 July3668
Thursday 23 July3870.5
Friday 24 July3869
Saturday 25 July2657
Sunday 26 July2656.5
Monday 27 July3463.5
Tuesday 28 July3765.5
Wednesday 29 July3770
Thursday 30 July3769.5
Friday 31 July4072.5
Saturday 1 August2556.5
Sunday 2 August3054
Monday 3 August3764
Tuesday 4 August3865
Wednesday 5 August4663
Thursday 6 August3666
Friday 7 August3661
Saturday 8 August2651
Sunday 9 August2152.5
Monday 10 August3562
Tuesday 11 August3764
Wednesday 12 August3261
Thursday 13 August3560.5
Friday 14 August2461.5
Saturday 15 August3152.5
Sunday 16 August2852
Monday 17 August3160
Tuesday 18 August4357.5
Wednesday 19 August4361
Thursday 20 August4160.5
Friday 21 August2758.5
Saturday 22 August2452
Sunday 23 August2049
Monday 24 August3758
Tuesday 25 August3463.5
Wednesday 26 August3567
Thursday 27 August3764
Friday 28 August3063
Saturday 29 August2851.5
Sunday 30 August2753.5
Monday 31 August3561
Tuesday 1 September3560.5
Wednesday 2 September3667
Thursday 3 September4368.5
Friday 4 September3664.5
Saturday 5 September2851.5
Sunday 6 September2749.5
Monday 7 September4065
Tuesday 8 September3665.5
Wednesday 9 September3769
Thursday 10 September3471.5
Friday 11 September3666.5
Saturday 12 September2652
Sunday 13 September2552.5
Monday 14 September3968.5
Tuesday 15 September3667.5
Wednesday 16 September3868.5
Thursday 17 September4270
Friday 18 September3968
Saturday 19 September2254.5
Sunday 20 September2753

Share of posts by local hour

Show the figures as a table
Share of posts by Gazeta.pl in each local hour, beside the median of its peers.
Local hourGazeta.plMedian of its peers
00:000%2.3%
01:000%1.5%
02:000%1.6%
03:000%1.1%
04:000%1.1%
05:000.2%1.5%
06:004.5%2.6%
07:003.6%4%
08:006.4%5%
09:005.9%5.3%
10:006.3%5.7%
11:006.6%5.7%
12:006.4%5.9%
13:005.9%5.7%
14:006.9%5.5%
15:006.6%5.5%
16:006.1%5.3%
17:006.7%5.4%
18:005.2%5.3%
19:005.9%5.5%
20:007%5.2%
21:006.8%5.2%
22:002.9%4.3%
23:000.1%3.8%

Posts a day by weekday

Show the figures as a table
Posts a day by Gazeta.pl on each local weekday, beside the median of its peers.
WeekdayGazeta.plMedian of its peers
Monday36.165.9
Tuesday37.167.6
Wednesday38.567.7
Thursday37.467.2
Friday35.465.6
Saturday26.855
Sunday25.256.9

What it posted

Show the figures as a table
Share of each format among posts by Gazeta.pl, and the median across its peers.
FormatGazeta.plIts peers, median
Photo94%19%
Video or reel6%6%
Album0%0%
Link0%75%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Gazeta.pl, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, Gazeta.pl posted 71% of a weekday's posts. The median of its peers: 86%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Gazeta.pl's peers are 28 news publishers in southern and eastern Europe with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 28 peers, A to Z.

The peers

Its 28 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us