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The posting benchmark

Illawarra Mercury on Facebook, beside its peers

How Illawarra Mercury's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 368 peers: news publishers, digital-native newsrooms and news agencies worldwide with 30k to 300k followers.

Country
Australia
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

Illawarra Mercury: 17.9 a day

Median in Australia: 20.9 a day

That is 3 fewer a day than the median in Australia.

Place the dots by

Posts a day214th/369Photos and video285th/369Evening postsWeekend day
Engagement per post191st/369Engagement a day293rd/369Per 1,000 followers198th/369Comments per post299th/369Comments a day285th/369

Illawarra Mercury, Australia

214thof 369

Rank among its peers, highest first, posts a day

Illawarra Mercury posted 17.9 times a day to Facebook. The median of its 368 peers: 20.8.

Its first gap: photos and video

42 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 368 news publishers, digital-native newsrooms and news agencies worldwide with 30k to 300k followers, 12 weeks to 20 September 2026.

See all nine measures

Illawarra Mercury's 368 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Illawarra Mercury beside 368 peers

Illawarra Mercury and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day17.9214th of 36920.8
Photos and video10%285th of 36943%
Evening postsNot countedNo rank27%
Weekend dayNot countedNo rank77%
Engagement per post11191st of 36912
Engagement a day504293rd of 3691,414
Engagement per 1,000 followers0.098198th of 3690.11
Comments per post4.6299th of 36916
Comments a day83285th of 369269

What it would take

What would reaching the median of its peers take?

Illawarra Mercury's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

42more posts a week

as photos or video, of its 125 a week: 13 now, 55 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 125 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    17.9 now; the median of its peers 20.8

    2.9 more a day, 21 a week
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Illawarra Mercury's posts drew 83 comments a day. The median of its peers: 269.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Illawarra Mercury's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Illawarra Mercury posted, beside its peers

Its own posts beside its 368 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Illawarra Mercury
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Illawarra Mercury, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayIllawarra MercuryMedian of its peers
Monday 29 June2320
Tuesday 30 June2220
Wednesday 1 July2521
Thursday 2 July2121
Friday 3 July1921.5
Saturday 4 July617
Sunday 5 July915
Monday 6 July2219
Tuesday 7 July2622
Wednesday 8 July2421
Thursday 9 July1823
Friday 10 July1423
Saturday 11 July1617
Sunday 12 July1916
Monday 13 July2321
Tuesday 14 July1522
Wednesday 15 July2123
Thursday 16 July2322
Friday 17 July1821
Saturday 18 July1516.5
Sunday 19 July2015
Monday 20 July2219.5
Tuesday 21 July2521
Wednesday 22 July2421
Thursday 23 July2022
Friday 24 July2022
Saturday 25 July1116
Sunday 26 July1115
Monday 27 July2120
Tuesday 28 July2523
Wednesday 29 July2723
Thursday 30 July2422
Friday 31 July1822
Saturday 1 August1418
Sunday 2 August1016
Monday 3 August2121
Tuesday 4 August2122
Wednesday 5 August2222.5
Thursday 6 August2623
Friday 7 August2222
Saturday 8 August2017
Sunday 9 August1015
Monday 10 August2320
Tuesday 11 August2022
Wednesday 12 August2023
Thursday 13 August2022
Friday 14 August1222
Saturday 15 August417
Sunday 16 August1015.5
Monday 17 August1520.5
Tuesday 18 August1422
Wednesday 19 August1722
Thursday 20 August2424
Friday 21 August1822
Saturday 22 August1018
Sunday 23 August1316
Monday 24 August1621.5
Tuesday 25 August2223
Wednesday 26 August2023
Thursday 27 August2122
Friday 28 August2222
Saturday 29 August1117
Sunday 30 August816
Monday 31 August1621.5
Tuesday 1 September1923
Wednesday 2 September1324
Thursday 3 September2323
Friday 4 September2023
Saturday 5 September1018
Sunday 6 September1416
Monday 7 September1719
Tuesday 8 September2122
Wednesday 9 September2123.5
Thursday 10 September1723
Friday 11 September1623
Saturday 12 September1218
Sunday 13 September1116.5
Monday 14 September1621.5
Tuesday 15 September2223
Wednesday 16 September1924
Thursday 17 September2322
Friday 18 September1824
Saturday 19 September1019
Sunday 20 September1418

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Illawarra Mercury, and the median across its peers.
FormatIllawarra MercuryIts peers, median
Photo10%35%
Video or reel1%4%
Album0%0%
Link90%61%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 27%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Illawarra Mercury's peers are 368 news publishers, digital-native newsrooms and news agencies worldwide with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 368 peers, A to Z.

The peers

Its 368 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us