The posting benchmark
Illawarra Mercury on Facebook, beside its peers
How Illawarra Mercury's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 368 peers: news publishers, digital-native newsrooms and news agencies worldwide with 30k to 300k followers.
- Country
- Australia
- Kind
- Publisher, digital-native or agency
- Followers
- 100k to 1m
Within Australia
Illawarra Mercury: 17.9 a day
Median in Australia: 20.9 a day
That is 3 fewer a day than the median in Australia.
Place the dots by
Illawarra Mercury, Australia
214thof 369
Rank among its peers, highest first, posts a day
Illawarra Mercury posted 17.9 times a day to Facebook. The median of its 368 peers: 20.8.
Its first gap: photos and video
42 more of its posts a week as photos or video would reach its peers' median. What it would take
Peers: 368 news publishers, digital-native newsrooms and news agencies worldwide with 30k to 300k followers, 12 weeks to 20 September 2026.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
Illawarra Mercury beside 368 peers
| Measure | Figure | Rank among its peers, highest first | Median of its peers |
|---|---|---|---|
| Posts a day | 17.9 | 214th of 369 | 20.8 |
| Photos and video | 10% | 285th of 369 | 43% |
| Evening posts | Not counted | No rank | 27% |
| Weekend day | Not counted | No rank | 77% |
| Engagement per post | 11 | 191st of 369 | 12 |
| Engagement a day | 504 | 293rd of 369 | 1,414 |
| Engagement per 1,000 followers | 0.098 | 198th of 369 | 0.11 |
| Comments per post | 4.6 | 299th of 369 | 16 |
| Comments a day | 83 | 285th of 369 | 269 |
What it would take
What would reaching the median of its peers take?
Illawarra Mercury's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.
42more posts a week
as photos or video, of its 125 a week: 13 now, 55 at the median of its peers
Arithmetic on the figures above, rounded up. It isn't a forecast.
Its 125 posts a week: photos and video now, and at the median of its peers
- Photos and video now
- The rest of the way to the median
- Its other posts
The other measures, in posts
Posts a day
17.9 now; the median of its peers 20.8
2.9 more a day, 21 a week- No local-time figure for evening posts and a weekend day.
Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.
Posting
Posts from your own stories, in the hours you choose
Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.
Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.
Today's queue on The Port Arden Post's Facebook channel.
Publishing · The Port Arden Post
FICTIONAL NEWSROOM
Today · Tue 6 Oct
- 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
- 12:30Opinion: The ferry fare rise is the wrong fix
- 14:00Night markets return to the Greyport waterfront this Friday
Comments
The comments that come with them
Illawarra Mercury's posts drew 83 comments a day. The median of its peers: 269.
Posts you publish through Sence go out to a comment section Sence is already watching.
When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.
Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.
Contact usSence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.
Head to head
Put it beside up to three news brands
Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Illawarra Mercury's.
Type its name, then choose it.
Or one of its peers in its own country
Day by day
How Illawarra Mercury posted, beside its peers
Posts each day
- Illawarra Mercury
- Median of its peers
- Middle half of its peers' posts a day
Show the figures as a table
| Day | Illawarra Mercury | Median of its peers |
|---|---|---|
| Monday 29 June | 23 | 20 |
| Tuesday 30 June | 22 | 20 |
| Wednesday 1 July | 25 | 21 |
| Thursday 2 July | 21 | 21 |
| Friday 3 July | 19 | 21.5 |
| Saturday 4 July | 6 | 17 |
| Sunday 5 July | 9 | 15 |
| Monday 6 July | 22 | 19 |
| Tuesday 7 July | 26 | 22 |
| Wednesday 8 July | 24 | 21 |
| Thursday 9 July | 18 | 23 |
| Friday 10 July | 14 | 23 |
| Saturday 11 July | 16 | 17 |
| Sunday 12 July | 19 | 16 |
| Monday 13 July | 23 | 21 |
| Tuesday 14 July | 15 | 22 |
| Wednesday 15 July | 21 | 23 |
| Thursday 16 July | 23 | 22 |
| Friday 17 July | 18 | 21 |
| Saturday 18 July | 15 | 16.5 |
| Sunday 19 July | 20 | 15 |
| Monday 20 July | 22 | 19.5 |
| Tuesday 21 July | 25 | 21 |
| Wednesday 22 July | 24 | 21 |
| Thursday 23 July | 20 | 22 |
| Friday 24 July | 20 | 22 |
| Saturday 25 July | 11 | 16 |
| Sunday 26 July | 11 | 15 |
| Monday 27 July | 21 | 20 |
| Tuesday 28 July | 25 | 23 |
| Wednesday 29 July | 27 | 23 |
| Thursday 30 July | 24 | 22 |
| Friday 31 July | 18 | 22 |
| Saturday 1 August | 14 | 18 |
| Sunday 2 August | 10 | 16 |
| Monday 3 August | 21 | 21 |
| Tuesday 4 August | 21 | 22 |
| Wednesday 5 August | 22 | 22.5 |
| Thursday 6 August | 26 | 23 |
| Friday 7 August | 22 | 22 |
| Saturday 8 August | 20 | 17 |
| Sunday 9 August | 10 | 15 |
| Monday 10 August | 23 | 20 |
| Tuesday 11 August | 20 | 22 |
| Wednesday 12 August | 20 | 23 |
| Thursday 13 August | 20 | 22 |
| Friday 14 August | 12 | 22 |
| Saturday 15 August | 4 | 17 |
| Sunday 16 August | 10 | 15.5 |
| Monday 17 August | 15 | 20.5 |
| Tuesday 18 August | 14 | 22 |
| Wednesday 19 August | 17 | 22 |
| Thursday 20 August | 24 | 24 |
| Friday 21 August | 18 | 22 |
| Saturday 22 August | 10 | 18 |
| Sunday 23 August | 13 | 16 |
| Monday 24 August | 16 | 21.5 |
| Tuesday 25 August | 22 | 23 |
| Wednesday 26 August | 20 | 23 |
| Thursday 27 August | 21 | 22 |
| Friday 28 August | 22 | 22 |
| Saturday 29 August | 11 | 17 |
| Sunday 30 August | 8 | 16 |
| Monday 31 August | 16 | 21.5 |
| Tuesday 1 September | 19 | 23 |
| Wednesday 2 September | 13 | 24 |
| Thursday 3 September | 23 | 23 |
| Friday 4 September | 20 | 23 |
| Saturday 5 September | 10 | 18 |
| Sunday 6 September | 14 | 16 |
| Monday 7 September | 17 | 19 |
| Tuesday 8 September | 21 | 22 |
| Wednesday 9 September | 21 | 23.5 |
| Thursday 10 September | 17 | 23 |
| Friday 11 September | 16 | 23 |
| Saturday 12 September | 12 | 18 |
| Sunday 13 September | 11 | 16.5 |
| Monday 14 September | 16 | 21.5 |
| Tuesday 15 September | 22 | 23 |
| Wednesday 16 September | 19 | 24 |
| Thursday 17 September | 23 | 22 |
| Friday 18 September | 18 | 24 |
| Saturday 19 September | 10 | 19 |
| Sunday 20 September | 14 | 18 |
Its local time zone is unknown, so its hours and weekdays aren't shown.
What it posted
Show the figures as a table
| Format | Illawarra Mercury | Its peers, median |
|---|---|---|
| Photo | 10% | 35% |
| Video or reel | 1% | 4% |
| Album | 0% | 0% |
| Link | 90% | 61% |
| Text only | 0% | 0% |
| Other | 0% | 0% |
The detail
When it posts, and who it's compared with
When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
- Median of its peers, 18:00 to midnight: 27%
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Who is it compared with?Where each of its peers is based, and every one of them by name.
Illawarra Mercury's peers are 368 news publishers, digital-native newsrooms and news agencies worldwide with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 368 peers, A to Z.
The peers
Its 368 peers, A to Z
- 24 heuresSwitzerland
- Aachener ZeitungGermany
- AamulehtiFinland
- Aargauer ZeitungSwitzerland
- ABC NyheterNorway
- Addis FortuneEthiopia
- ADNColombia
- Adresseavisen (Adressa)Norway
- Africa UncensoredKenya
- AgderpostenNorway
- all-in.de (Das Allgäu online)Germany
- Allgäuer ZeitungGermany
- Apollo.lvLatvia
- ArcInfoSwitzerland
- Århus StiftstidendeDenmark
- ÄripäevEstonia
- Arizona Daily StarUnited States
- Arkansas Democrat-GazetteUnited States
- Asbury Park PressUnited States
- Asheville Citizen-TimesUnited States
- Augsburger AllgemeineGermany
- B.Z. (Berlin)Germany
- Badische ZeitungGermany
- Bankier.plPoland
- Barometern-OTSweden
- Barron'sUnited States
- Basler ZeitungSwitzerland
- Battle Creek EnquirerUnited States
- Beaumont EnterpriseUnited States
- Bergens Tidende (BT)Norway
- Berita HarianSingapore
- bgland24.deGermany
- Blick RomandieSwitzerland
- BohusläningenSweden
- Borås Tidning (BT)Sweden
- Boston HeraldUnited States
- Brabants DagbladNetherlands
- Brainerd DispatchUnited States
- Braunschweiger ZeitungGermany
- Brisbane TimesAustralia
- Burlington Free PressUnited States
- Business Daily AfricaKenya
- Business DaySouth Africa
- Business Standard HindiIndia
- BusinessDay (Nigeria)Nigeria
- CAMBIOColombia
- CapitalBulgaria
- Chattanooga Times Free PressUnited States
- chiemgau24.deGermany
- Cinco DíasSpain
- Connect SavannahUnited States
- Connecticut PostUnited States
- ContactoLuxembourg
- Corren (Östgöta Correspondenten)Sweden
- CT InsiderUnited States
- Dagblad van het NoordenNetherlands
- Dagbladet Holstebro-StruerDenmark
- Dagbladet InformationDenmark
- Dagens industri (Di)Sweden
- Dagens Næringsliv (DN)Norway
- Daily BreezeUnited States
- Daily CameraUnited States
- Daily PressUnited States
- Dayton Daily NewsUnited States
- De GelderlanderNetherlands
- De Gooi- en EemlanderNetherlands
- De LimburgerNetherlands
- De MorgenBelgium
- De StentorNetherlands
- De TijdBelgium
- de VolkskrantNetherlands
- Delaware County Daily TimesUnited States
- DelfiEstonia
- Delfi RUSEstonia
- DeníkCzechia
- Deník NCzechia
- Der TagesspiegelGermany
- DerWestenGermany
- Diamond Fields AdvertiserSouth Africa
- Diario de XalapaMexico
- Die PresseAustria
- DIE RHEINPFALZGermany
- DnevnikBulgaria
- Dubrovački vjesnikCroatia
- Duluth News TribuneUnited States
- E24Norway
- East Bay TimesUnited States
- Eesti EkspressEstonia
- Eesti PäevalehtEstonia
- Eindhovens DagbladNetherlands
- El CorreoSpain
- El Diario MontañésSpain
- El Diario VascoSpain
- El Heraldo de JuárezMexico
- El Norte de CastillaSpain
- El OccidentalMexico
- El Sol de CuernavacaMexico
- El Sol de DurangoMexico
- El Sol de HermosilloMexico
- El Sol de HidalgoMexico
- El Sol de LeónMexico
- El Sol de ParralMexico
- El Sol de San LuisMexico
- El Sol de TulancingoMexico
- El Sol de ZacatecasMexico
- El Sol del CentroMexico
- El SudcalifornianoMexico
- Eskilstuna-KurirenSweden
- EuractivBelgium
- EXPRESSGermany
- Extra.ieIreland
- Folkbladet (Västerbotten)Sweden
- Forsyth County NewsUnited States
- Fort Worth Star-TelegramUnited States
- Frankfurter Neue PresseGermany
- Frankfurter RundschauGermany
- Fyens StiftstidendeDenmark
- FædrelandsvennenNorway
- Gazet van AntwerpenBelgium
- Geelong AdvertiserAustralia
- Gefle Dagblad (GD)Sweden
- General-Anzeiger BonnGermany
- Gold Coast BulletinAustralia
- Göteborgs-Posten (GP)Sweden
- Grand Forks HeraldUnited States
- Green Bay Press-GazetteUnited States
- Greensboro News & RecordUnited States
- Gujarati Mid-dayIndia
- Haarlems DagbladNetherlands
- Hallands Nyheter (HN)Sweden
- Hallandsposten (HP)Sweden
- Hamburger AbendblattGermany
- Hartford CourantUnited States
- HAZ (Hannoversche Allgemeine Zeitung)Germany
- Helagotland (Gotlands Allehanda / Gotlands Tidningar)Sweden
- Helsingborgs Dagblad (HD)Sweden
- Helsingin Sanomat (HS)Finland
- Het Belang van LimburgBelgium
- Het ParoolNetherlands
- HNA (Hessische/Niedersächsische Allgemeine)Germany
- Horsens FolkebladDenmark
- HoySpain
- Idaho StatesmanUnited States
- IdealSpain
- Ilkka-PohjalainenFinland
- Indian Express TamilIndia
- InForum / The Forum of Fargo-MoorheadUnited States
- Inland Valley Daily BulletinUnited States
- innsalzach24.deGermany
- InquilabIndia
- ItaliaOggiItaly
- iTromsøNorway
- Jönköpings-Posten (JP)Sweden
- Journal-NewsUnited States
- JydskeVestkystenDenmark
- Jyllands-PostenDenmark
- KalevaFinland
- KarjalainenFinland
- KauppalehtiFinland
- KeskisuomalainenFinland
- Kieler NachrichtenGermany
- Kleine ZeitungAustria
- Kölner Stadt-AnzeigerGermany
- Kölnische RundschauGermany
- Korea JoongAng DailySouth Korea
- Krant van West-VlaanderenBelgium
- Kreiszeitung (Syke)Germany
- Kristeligt DagbladDenmark
- KURIERAustria
- Kyodo News (English)Japan
- L'EchoBelgium
- La CôteSwitzerland
- La RiojaSpain
- La VerdadSpain
- Landeszeitung für die Lüneburger Heide (LZ)Germany
- Lansing State JournalUnited States
- Lapin KansaFinland
- Le NouvellisteSwitzerland
- Leeuwarder CourantNetherlands
- lehighvalleylive.comUnited States
- Lexington Herald-LeaderUnited States
- Lincoln Journal StarUnited States
- Livingston DailyUnited States
- Lokmat TimesIndia
- Long Beach Press-TelegramUnited States
- Los Angeles Daily NewsUnited States
- Lübecker NachrichtenGermany
- Luxembourg TimesLuxembourg
- Luxemburger WortLuxembourg
- Luzerner ZeitungSwitzerland
- LVZ (Leipziger Volkszeitung)Germany
- MaalehtEstonia
- Maeil Business Newspaper (Maeil Kyungje)South Korea
- Main-PostGermany
- mbl.is / MorgunblaðiðIceland
- MF Milano FinanzaItaly
- Münchner MerkurGermany
- Naples Daily NewsUnited States
- Nerikes Allehanda (NA)Sweden
- New Haven RegisterUnited States
- Noordhollands DagbladNetherlands
- NordkurierGermany
- Nordwest-Zeitung (NWZonline)Germany
- NorranSweden
- Norrbottens-KurirenSweden
- Norrköpings Tidningar (NT)Sweden
- Norrländska Socialdemokraten (NSD)Sweden
- Northwest Arkansas Democrat-GazetteUnited States
- NOZ (Neue Osnabrücker Zeitung)Germany
- NRCNetherlands
- Offenbach-PostGermany
- ÕhtulehtEstonia
- Omaha World-HeraldUnited States
- OnmanoramaIndia
- Orange County RegisterUnited States
- Orlando SentinelUnited States
- Ostsee-ZeitungGermany
- OTZ (Ostthüringer Zeitung)Germany
- ParkietPoland
- Pasadena Star-NewsUnited States
- Pensacola News JournalUnited States
- People DailyKenya
- PioneiroBrazil
- Poslovni dnevnikCroatia
- Post BulletinUnited States
- PostimeesEstonia
- Postimees (Russian)Estonia
- Puls BiznesuPoland
- Punjabi JagranIndia
- Randers AmtsavisDenmark
- RapportSouth Africa
- Reformatorisch DagbladNetherlands
- Reno Gazette JournalUnited States
- RepúblicaGuatemala
- Republica (myRepublica)Nepal
- Rheinische Post (RP ONLINE)Germany
- Richmond Times-DispatchUnited States
- RND RedaktionsNetzwerk DeutschlandGermany
- Roscommon HeraldIreland
- rosenheim24.deGermany
- Ruhr NachrichtenGermany
- RUHR24Germany
- RUS TVNETLatvia
- RzeczpospolitaPoland
- Saarbrücker ZeitungGermany
- San Gabriel Valley TribuneUnited States
- Santa Cruz SentinelUnited States
- Schwäbische PostGermany
- shz.de (sh:z)Germany
- SmålandspostenSweden
- SMESlovakia
- Sol.noNorway
- South Florida Sun SentinelUnited States
- Sports Brief NigeriaNigeria
- Springfield News-LeaderUnited States
- Springfield News-SunUnited States
- Srpska infoBosnia and Herzegovina
- St. Paul Pioneer PressUnited States
- Stamford AdvocateUnited States
- Staten Island Advance / SILive.comUnited States
- Stavanger AftenbladNorway
- Stuttgarter NachrichtenGermany
- Stuttgarter ZeitungGermany
- SÜDKURIERGermany
- Sunday LifeUnited Kingdom
- Sunday Times (South Africa)South Africa
- Sundsvalls Tidning (ST)Sweden
- SunnmørspostenNorway
- SuryaIndonesia
- Svenska Dagbladet (SvD)Sweden
- SydsvenskanSweden
- TAG24Germany
- Tages-AnzeigerSwitzerland
- Tallahassee DemocratUnited States
- Tamil MurasuSingapore
- Texarkana GazetteUnited States
- The Asahi Shimbun Asia & Japan Watch (AJW)Japan
- The Buffalo NewsUnited States
- The Cairns PostAustralia
- The Canberra TimesAustralia
- The Charlotte ObserverUnited States
- The Chronicle (Toowoomba)Australia
- The Cincinnati EnquirerUnited States
- The ColumbianUnited States
- The CourierUnited Kingdom
- The Courier-JournalUnited States
- The Daily AdvertiserUnited States
- The Daily MemphianUnited States
- The Des Moines RegisterUnited States
- The Desert SunUnited States
- The EastAfricanKenya
- The EchoIreland
- The Fresno BeeUnited States
- The Greenville NewsUnited States
- The Herald (Independent Dublin)Ireland
- The Holland SentinelUnited States
- The Journal News / lohudUnited States
- The KerrymanIreland
- The Kyiv IndependentUkraine
- The LedgerUnited States
- The Lowell SunUnited States
- The Macomb DailyUnited States
- The Mercury (Hobart)Australia
- The Mercury NewsUnited States
- The Monroe NewsUnited States
- The Morning CallUnited States
- The News & ObserverUnited States
- The News-TimesUnited States
- The NewsHawksZimbabwe
- The Oakland PressUnited States
- The PioneerIndia
- The Post-CrescentUnited States
- The Press and JournalUnited Kingdom
- The Press DemocratUnited States
- The Press-EnterpriseUnited States
- The Providence JournalUnited States
- The Reporter (Fond du Lac)United States
- The Roanoke TimesUnited States
- The Sacramento BeeUnited States
- The San Diego Union-TribuneUnited States
- The Sentinel-RecordUnited States
- The Sheboygan PressUnited States
- The Spokesman-ReviewUnited States
- The StateUnited States
- The Sun (San Bernardino)United States
- The Virginian-PilotUnited States
- TheMarkerIsrael
- ThinkChinaSingapore
- Thüringer AllgemeineGermany
- Times Herald (Port Huron)United States
- Times UnionUnited States
- TLZ (Thüringische Landeszeitung)Germany
- Townsville BulletinAustralia
- TribLIVE / Pittsburgh Tribune-ReviewUnited States
- Tribuna de San LuisMexico
- Tribune de GenèveSwitzerland
- Trierischer VolksfreundGermany
- TrouwNetherlands
- TTELASweden
- TubantiaNetherlands
- Tulsa WorldUnited States
- Turun Sanomat (TS)Finland
- TVNETLatvia
- tzGermany
- Upsala Nya Tidning (UNT)Sweden
- Uusi SuomiFinland
- VardenNorway
- Västerbottens-Kuriren (VK)Sweden
- Vejle Amts FolkebladDenmark
- Vestmanlands Läns Tidning (VLT)Sweden
- Viborg FolkebladDenmark
- VirguleLuxembourg
- VOL.ATAustria
- VolksbladSouth Africa
- Waterford News & StarIreland
- WAtodayAustralia
- WAZ (Westdeutsche Allgemeine Zeitung)Germany
- WeekendavisenDenmark
- WESER-KURIERGermany
- Western PeopleIreland
- Westfälischer AnzeigerGermany
- Wexford PeopleIreland
- Whittier Daily NewsUnited States
- Winston-Salem JournalUnited States
- Wisconsin State JournalUnited States
- Yakima Herald-RepublicUnited States
- Yevropeiska PravdaUkraine
- ZVW (Waiblinger Kreiszeitung, Schorndorfer Nachrichten, Winnender Zeitung)Germany
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