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The posting benchmark

Geelong Advertiser on Facebook, beside its peers

How Geelong Advertiser's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 18 peers: news publishers in Australia with 50k to 500k followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

Geelong Advertiser: 17.5 a day

Median in Australia: 20.9 a day

That is 3.4 fewer a day than the median in Australia.

Place the dots by

Posts a day7th/19Photos and video5th/19Evening postsWeekend day
Engagement per post2nd/19Engagement a day3rd/19Per 1,000 followers1st/19Comments per post2nd/19Comments a day2nd/19

Geelong Advertiser, Australia

7thof 19

Rank among its peers, highest first, posts a day

Geelong Advertiser posted 17.5 times a day to Facebook. The median of its 18 peers: 15.9.

The comments its posts draw

1,101 comments a day, 5.6 times the median of its peers. What it would take

Peers: 18 news publishers in Australia with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

Geelong Advertiser's 18 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Geelong Advertiser beside 18 peers

Geelong Advertiser and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day17.57th of 1915.9
Photos and video95%5th of 1942%
Evening posts27%No rankToo few peers
Weekend day69%No rankToo few peers
Engagement per post882nd of 1914
Engagement a day5,0563rd of 19989
Engagement per 1,000 followers0.711st of 190.13
Comments per post632nd of 1913
Comments a day1,1012nd of 19198

The comments

The comments its posts draw

1,101comments a day

on its Facebook posts, 5.6 times the median of its peers (198)

Spread evenly over 24 hours, that is 46 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Geelong Advertiser beside its 18 peers

  • Geelong Advertiser: 1,101 a day
  • Median of its peers: 198
  • 90th percentile of its peers: 1,056
  • Middle half of its peers: 103 to 626
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day and photos and video.
  • Too few of its peers have a figure for evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Geelong Advertiser's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Geelong Advertiser posted, beside its peers

Its own posts beside its 18 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Geelong Advertiser
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Geelong Advertiser, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayGeelong AdvertiserMedian of its peers
Monday 29 June1615
Tuesday 30 June1618
Wednesday 1 July1617
Thursday 2 July1817.5
Friday 3 July1615
Saturday 4 July1110.5
Sunday 5 July1311.5
Monday 6 July1714
Tuesday 7 July1716.5
Wednesday 8 July1916
Thursday 9 July2015
Friday 10 July2416.5
Saturday 11 July1213
Sunday 12 July1810.5
Monday 13 July1816
Tuesday 14 July2415
Wednesday 15 July2417
Thursday 16 July2318
Friday 17 July1716.5
Saturday 18 July1213
Sunday 19 July1314.5
Monday 20 July1818
Tuesday 21 July2317.5
Wednesday 22 July2018
Thursday 23 July1816
Friday 24 July2316
Saturday 25 July1110.5
Sunday 26 July1413
Monday 27 July1917
Tuesday 28 July2417.5
Wednesday 29 July1917.5
Thursday 30 July1716
Friday 31 July1716.5
Saturday 1 August1214
Sunday 2 August1610.5
Monday 3 August2017.5
Tuesday 4 August1717.5
Wednesday 5 August2017
Thursday 6 August1518
Friday 7 August2316.5
Saturday 8 August1513
Sunday 9 August1512
Monday 10 August1617.5
Tuesday 11 August1916.5
Wednesday 12 August1615
Thursday 13 August1917
Friday 14 August2217.5
Saturday 15 August1411
Sunday 16 August1511
Monday 17 August1915.5
Tuesday 18 August2316.5
Wednesday 19 August1717.5
Thursday 20 August2618
Friday 21 August1916.5
Saturday 22 August1111.5
Sunday 23 August1313
Monday 24 August1816
Tuesday 25 August1817.5
Wednesday 26 August1918.5
Thursday 27 August1417
Friday 28 August1616.5
Saturday 29 August912.5
Sunday 30 August1113.5
Monday 31 August1815.5
Tuesday 1 September2316
Wednesday 2 September2116
Thursday 3 September2016.5
Friday 4 September1919.5
Saturday 5 September1412.5
Sunday 6 September1114
Monday 7 September2216.5
Tuesday 8 September1717
Wednesday 9 September2019
Thursday 10 September2017
Friday 11 September1917.5
Saturday 12 September1812.5
Sunday 13 September1712.5
Monday 14 September1815.5
Tuesday 15 September1715.5
Wednesday 16 September1716.5
Thursday 17 September1817
Friday 18 September2016.5
Saturday 19 September1411
Sunday 20 September1515

Share of posts by local hour

Show the figures as a table
Share of posts by Geelong Advertiser in each local hour, beside the median of its peers.
Local hourGeelong Advertiser
00:000%
01:000%
02:000%
03:000%
04:000%
05:000%
06:004.3%
07:005.9%
08:005.6%
09:006.1%
10:006.9%
11:007.6%
12:005.1%
13:006%
14:005.9%
15:007.4%
16:006.3%
17:005.9%
18:007.1%
19:008.7%
20:006.6%
21:004.3%
22:000.3%
23:000%

Posts a day by weekday

Show the figures as a table
Posts a day by Geelong Advertiser on each local weekday, beside the median of its peers.
WeekdayGeelong Advertiser
Monday17.9
Tuesday19.8
Wednesday18.8
Thursday19.2
Friday20.3
Saturday14.3
Sunday12.3

What it posted

Show the figures as a table
Share of each format among posts by Geelong Advertiser, and the median across its peers.
FormatGeelong AdvertiserIts peers, median
Photo86%40%
Video or reel7%2%
Album2%0%
Link5%58%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Geelong Advertiser, 18:00 to midnight: 27%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Geelong Advertiser's peers are 18 news publishers in Australia with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 18 peers, A to Z.

The peers

Its 18 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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