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The posting benchmark

WAtoday on Facebook, beside its peers

How WAtoday's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 383 peers: news publishers, digital-native newsrooms and news agencies worldwide with 50k to 500k followers.

Country
Australia
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

WAtoday: 20.5 a day

Median in Australia: 20.9 a day

That is 0.4 fewer a day than the median in Australia.

Place the dots by

Posts a day239th/384Photos and video362nd/384Evening postsWeekend day
Engagement per post272nd/384Engagement a day297th/384Per 1,000 followers292nd/384Comments per post229th/384Comments a day239th/384

WAtoday, Australia

239thof 384

Rank among its peers, highest first, posts a day

WAtoday posted 20.5 times a day to Facebook. The median of its 383 peers: 25.4.

Its first gap: photos and video

71 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 383 news publishers, digital-native newsrooms and news agencies worldwide with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

WAtoday's 383 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

WAtoday beside 383 peers

WAtoday and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day20.5239th of 38425.4
Photos and video2%362nd of 38451%
Evening postsNot countedNo rank27%
Weekend dayNot countedNo rank75%
Engagement per post7272nd of 38414
Engagement a day756297th of 3842,377
Engagement per 1,000 followers0.036292nd of 3840.080
Comments per post15229th of 38419
Comments a day298239th of 384447

What it would take

What would reaching the median of its peers take?

WAtoday's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

71more posts a week

as photos or video, of its 144 a week: 3 now, 74 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 144 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    20.5 now; the median of its peers 25.4

    4.9 more a day, 35 a week
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

WAtoday's posts drew 298 comments a day. The median of its peers: 447.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside WAtoday's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How WAtoday posted, beside its peers

Its own posts beside its 383 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • WAtoday
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by WAtoday, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayWAtodayMedian of its peers
Monday 29 June2425
Tuesday 30 June3126
Wednesday 1 July2027
Thursday 2 July2127
Friday 3 July2926
Saturday 4 July1120
Sunday 5 July2619
Monday 6 July2625
Tuesday 7 July2127
Wednesday 8 July1426
Thursday 9 July2727
Friday 10 July2627
Saturday 11 July1322
Sunday 12 July1820
Monday 13 July2127
Tuesday 14 July2427
Wednesday 15 July3027
Thursday 16 July2326
Friday 17 July1626
Saturday 18 July1121
Sunday 19 July1520
Monday 20 July2424
Tuesday 21 July2126
Wednesday 22 July2526
Thursday 23 July1527
Friday 24 July1826
Saturday 25 July1021
Sunday 26 July1219
Monday 27 July1925
Tuesday 28 July1827
Wednesday 29 July1727
Thursday 30 July1527
Friday 31 July1926
Saturday 1 August1421
Sunday 2 August1919
Monday 3 August2226
Tuesday 4 August1527
Wednesday 5 August2227
Thursday 6 August1927
Friday 7 August1927
Saturday 8 August721
Sunday 9 August1819
Monday 10 August1825
Tuesday 11 August2327
Wednesday 12 August3029
Thursday 13 August2528
Friday 14 August2327
Saturday 15 August723
Sunday 16 August1519
Monday 17 August3126
Tuesday 18 August2126
Wednesday 19 August2227
Thursday 20 August2429
Friday 21 August1726
Saturday 22 August1722
Sunday 23 August1319
Monday 24 August2627
Tuesday 25 August2229
Wednesday 26 August2727
Thursday 27 August2528
Friday 28 August1628
Saturday 29 August1222
Sunday 30 August1820
Monday 31 August3927
Tuesday 1 September2829
Wednesday 2 September1828
Thursday 3 September2527
Friday 4 September2127
Saturday 5 September722
Sunday 6 September2220
Monday 7 September3325
Tuesday 8 September3827
Wednesday 9 September3129
Thursday 10 September2728
Friday 11 September1929
Saturday 12 September522
Sunday 13 September1220
Monday 14 September3126
Tuesday 15 September2328
Wednesday 16 September2528
Thursday 17 September2427
Friday 18 September2328
Saturday 19 September1123
Sunday 20 September1621

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by WAtoday, and the median across its peers.
FormatWAtodayIts peers, median
Photo2%42%
Video or reel0%4%
Album0%0%
Link98%54%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 27%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

WAtoday's peers are 383 news publishers, digital-native newsrooms and news agencies worldwide with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 383 peers, A to Z.

The peers

Its 383 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us