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The posting benchmark

The Cairns Post on Facebook, beside its peers

How The Cairns Post's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 383 peers: news publishers, digital-native newsrooms and news agencies worldwide with 50k to 500k followers.

Country
Australia
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

The Cairns Post: 21.2 a day

Median in Australia: 20.9 a day

That is 0.3 more a day than the median in Australia.

Place the dots by

Posts a day231st/384Photos and video78th/384Evening postsWeekend day
Engagement per post47th/384Engagement a day122nd/384Per 1,000 followers44th/384Comments per post168th/384Comments a day188th/384

The Cairns Post, Australia

231stof 384

Rank among its peers, highest first, posts a day

The Cairns Post posted 21.2 times a day to Facebook. The median of its 383 peers: 25.4.

Its first gap: posts a day

4.2 more posts a day would reach its peers' median. What it would take

Peers: 383 news publishers, digital-native newsrooms and news agencies worldwide with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

The Cairns Post's 383 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Cairns Post beside 383 peers

The Cairns Post and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day21.2231st of 38425.4
Photos and video93%78th of 38451%
Evening postsNot countedNo rank27%
Weekend dayNot countedNo rank75%
Engagement per post6047th of 38414
Engagement a day4,213122nd of 3842,330
Engagement per 1,000 followers0.3544th of 3840.078
Comments per post22168th of 38419
Comments a day465188th of 384437

What it would take

What would reaching the median of its peers take?

4.2more posts a day

30 a week, to reach the median of its peers: 25.4 a day, against 21.2 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Cairns Post's posts drew 465 comments a day, 1.1 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Cairns Post's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Cairns Post posted, beside its peers

Its own posts beside its 383 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Cairns Post
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Cairns Post, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Cairns PostMedian of its peers
Monday 29 June2025
Tuesday 30 June2427
Wednesday 1 July2127
Thursday 2 July1827
Friday 3 July2426
Saturday 4 July1920
Sunday 5 July1920
Monday 6 July2325
Tuesday 7 July2227
Wednesday 8 July2026
Thursday 9 July2327
Friday 10 July1927
Saturday 11 July1822
Sunday 12 July2220
Monday 13 July2227
Tuesday 14 July2027
Wednesday 15 July2527
Thursday 16 July2026
Friday 17 July2026
Saturday 18 July1621
Sunday 19 July2920
Monday 20 July1824
Tuesday 21 July2326
Wednesday 22 July2626
Thursday 23 July3027
Friday 24 July1926
Saturday 25 July1021
Sunday 26 July2218
Monday 27 July2125
Tuesday 28 July2127
Wednesday 29 July3027
Thursday 30 July2727
Friday 31 July2426
Saturday 1 August1721
Sunday 2 August1819
Monday 3 August2926
Tuesday 4 August2727
Wednesday 5 August2127
Thursday 6 August2127
Friday 7 August1927
Saturday 8 August2621
Sunday 9 August2619
Monday 10 August2025
Tuesday 11 August2027
Wednesday 12 August2029
Thursday 13 August2528
Friday 14 August2127
Saturday 15 August1723
Sunday 16 August2319
Monday 17 August2426
Tuesday 18 August2626
Wednesday 19 August1927
Thursday 20 August1829
Friday 21 August1626
Saturday 22 August1722
Sunday 23 August2019
Monday 24 August2027
Tuesday 25 August2129
Wednesday 26 August1927
Thursday 27 August2028
Friday 28 August2228
Saturday 29 August1922
Sunday 30 August2320
Monday 31 August2427
Tuesday 1 September2029
Wednesday 2 September2428
Thursday 3 September2227
Friday 4 September2427
Saturday 5 September2622
Sunday 6 September2520
Monday 7 September1925
Tuesday 8 September2027
Wednesday 9 September1929
Thursday 10 September2228
Friday 11 September1829
Saturday 12 September1622
Sunday 13 September2020
Monday 14 September1926
Tuesday 15 September2128
Wednesday 16 September1828
Thursday 17 September1927
Friday 18 September1628
Saturday 19 September1523
Sunday 20 September2221

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Cairns Post, and the median across its peers.
FormatThe Cairns PostIts peers, median
Photo89%41%
Video or reel4%4%
Album0%0%
Link7%55%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 27%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Cairns Post's peers are 383 news publishers, digital-native newsrooms and news agencies worldwide with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 383 peers, A to Z.

The peers

Its 383 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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