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The posting benchmark

The Canberra Times on Facebook, beside its peers

How The Canberra Times's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 18 peers: news publishers in Australia with 50k to 500k followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

The Canberra Times: 8.4 a day

Median in Australia: 20.9 a day

That is 12.5 fewer a day than the median in Australia.

Place the dots by

Posts a day19th/19Photos and video1st/19Evening postsWeekend day
Engagement per post4th/19Engagement a day8th/19Per 1,000 followers4th/19Comments per post7th/19Comments a day10th/19

The Canberra Times, Australia

19thof 19

Rank among its peers, highest first, posts a day

The Canberra Times posted 8.4 times a day to Facebook, 48% less than the median of 18 news publishers in Australia with 50k to 500k followers, 29 June to 20 September 2026.

Its first gap: posts a day

7.8 more posts a day would reach its peers' median. What it would take

See all nine measures

The Canberra Times's 18 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Canberra Times beside 18 peers

The Canberra Times and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day8.419th of 1916.1
Photos and video100%1st of 1942%
Evening posts11%No rankToo few peers
Weekend day63%No rankToo few peers
Engagement per post764th of 1914
Engagement a day1,4638th of 19989
Engagement per 1,000 followers0.554th of 190.13
Comments per post297th of 1913
Comments a day24510th of 19200

What it would take

What would reaching the median of its peers take?

7.8more posts a day

54 a week, to reach the median of its peers: 16.1 a day, against 8.4 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • Too few of its peers have a figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Canberra Times's posts drew 245 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Canberra Times's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Canberra Times posted, beside its peers

Its own posts beside its 18 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Canberra Times
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Canberra Times, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Canberra TimesMedian of its peers
Monday 29 June1015
Tuesday 30 June918
Wednesday 1 July1017
Thursday 2 July818
Friday 3 July915
Saturday 4 July911
Sunday 5 July712
Monday 6 July1114.5
Tuesday 7 July1417
Wednesday 8 July916.5
Thursday 9 July1015.5
Friday 10 July1417.5
Saturday 11 July413
Sunday 12 July611.5
Monday 13 July917
Tuesday 14 July716
Wednesday 15 July818.5
Thursday 16 July1119
Friday 17 July1217
Saturday 18 July413
Sunday 19 July614.5
Monday 20 July1018
Tuesday 21 July618.5
Wednesday 22 July1019.5
Thursday 23 July916.5
Friday 24 July1116.5
Saturday 25 July711
Sunday 26 July513
Monday 27 July817
Tuesday 28 July818
Wednesday 29 July1018
Thursday 30 July1116
Friday 31 July817
Saturday 1 August614
Sunday 2 August611
Monday 3 August818
Tuesday 4 August1017.5
Wednesday 5 August817.5
Thursday 6 August818
Friday 7 August817.5
Saturday 8 August313.5
Sunday 9 August812.5
Monday 10 August817.5
Tuesday 11 August1117.5
Wednesday 12 August615.5
Thursday 13 August918
Friday 14 August618
Saturday 15 August712
Sunday 16 August713
Monday 17 August716.5
Tuesday 18 August917
Wednesday 19 August817.5
Thursday 20 August1018.5
Friday 21 August1017
Saturday 22 August311.5
Sunday 23 August713
Monday 24 August1016
Tuesday 25 August618
Wednesday 26 August1019
Thursday 27 August817
Friday 28 August1016.5
Saturday 29 August512.5
Sunday 30 August313.5
Monday 31 August1016
Tuesday 1 September1117
Wednesday 2 September416.5
Thursday 3 September1317.5
Friday 4 September619.5
Saturday 5 September813.5
Sunday 6 September714
Monday 7 September1417.5
Tuesday 8 September917
Wednesday 9 September719.5
Thursday 10 September1417
Friday 11 September1218
Saturday 12 September513.5
Sunday 13 September513.5
Monday 14 September1416.5
Tuesday 15 September1016.5
Wednesday 16 September717
Thursday 17 September1017
Friday 18 September1117
Saturday 19 September611
Sunday 20 September715.5

Share of posts by local hour

Show the figures as a table
Share of posts by The Canberra Times in each local hour, beside the median of its peers.
Local hourThe Canberra Times
00:000%
01:000%
02:000%
03:000%
04:000%
05:000%
06:001%
07:0011.6%
08:005%
09:006.2%
10:007.4%
11:008.4%
12:008.8%
13:0010.2%
14:008.4%
15:008.2%
16:008.1%
17:006.1%
18:005.8%
19:003.8%
20:000.9%
21:000.1%
22:000%
23:000%

Posts a day by weekday

Show the figures as a table
Posts a day by The Canberra Times on each local weekday, beside the median of its peers.
WeekdayThe Canberra Times
Monday9.5
Tuesday9.92
Wednesday7.92
Thursday9.67
Friday9.92
Saturday5.92
Sunday5.92

What it posted

Show the figures as a table
Share of each format among posts by The Canberra Times, and the median across its peers.
FormatThe Canberra TimesIts peers, median
Photo92%40%
Video or reel3%2%
Album5%0%
Link0%58%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Canberra Times, 18:00 to midnight: 11%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Canberra Times's peers are 18 news publishers in Australia with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 18 peers, A to Z.

The peers

Its 18 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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