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The posting benchmark

The Chronicle (Toowoomba) on Facebook, beside its peers

How The Chronicle (Toowoomba)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 383 peers: news publishers, digital-native newsrooms and news agencies worldwide with 50k to 500k followers.

Country
Australia
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

The Chronicle (Toowoomba): 11.8 a day

Median in Australia: 20.9 a day

That is 9.1 fewer a day than the median in Australia.

Place the dots by

Posts a day316th/384Photos and video73rd/384Evening postsWeekend day
Engagement per post25th/384Engagement a day128th/384Per 1,000 followers20th/384Comments per post48th/384Comments a day156th/384

The Chronicle (Toowoomba), Australia

316thof 384

Rank among its peers, highest first, posts a day

The Chronicle (Toowoomba) posted 11.8 times a day to Facebook, at least 53% less than the median of 383 news publishers, digital-native newsrooms and news agencies worldwide with 50k to 500k followers, 29 June to 20 September 2026.

Its first gap: posts a day

13.6 more posts a day would reach its peers' median. What it would take

See all nine measures

The Chronicle (Toowoomba)'s 383 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Chronicle (Toowoomba) beside 383 peers

The Chronicle (Toowoomba) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day11.8316th of 38425.4
Photos and video94%73rd of 38451%
Evening postsNot countedNo rank27%
Weekend dayNot countedNo rank75%
Engagement per post8425th of 38414
Engagement a day4,040128th of 3842,330
Engagement per 1,000 followers0.6820th of 3840.078
Comments per post5848th of 38419
Comments a day680156th of 384437

What it would take

What would reaching the median of its peers take?

13.6more posts a day

96 a week, to reach the median of its peers: 25.4 a day, against 11.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Chronicle (Toowoomba)'s posts drew 680 comments a day, 1.6 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Chronicle (Toowoomba)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Chronicle (Toowoomba) posted, beside its peers

Its own posts beside its 383 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Chronicle (Toowoomba)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Chronicle (Toowoomba), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Chronicle (Toowoomba)Median of its peers
Monday 29 June1025
Tuesday 30 June1127
Wednesday 1 July1127
Thursday 2 July1427
Friday 3 July1226
Saturday 4 July1120
Sunday 5 July1220
Monday 6 July1025
Tuesday 7 July1427
Wednesday 8 July1626
Thursday 9 July927
Friday 10 July1127
Saturday 11 July1022
Sunday 12 July1020
Monday 13 July1127
Tuesday 14 July827
Wednesday 15 July1527
Thursday 16 July1226
Friday 17 July1426
Saturday 18 July821
Sunday 19 July1420
Monday 20 July1524
Tuesday 21 July726
Wednesday 22 July1726
Thursday 23 July1427
Friday 24 July1126
Saturday 25 July621
Sunday 26 July1118
Monday 27 July1325
Tuesday 28 July1327
Wednesday 29 July1227
Thursday 30 July727
Friday 31 July826
Saturday 1 August1421
Sunday 2 August819
Monday 3 August1326
Tuesday 4 August1427
Wednesday 5 August1327
Thursday 6 August1127
Friday 7 August1427
Saturday 8 August1421
Sunday 9 August919
Monday 10 August1325
Tuesday 11 August1427
Wednesday 12 August1329
Thursday 13 August1328
Friday 14 August1427
Saturday 15 August723
Sunday 16 August1119
Monday 17 August1526
Tuesday 18 August826
Wednesday 19 August1427
Thursday 20 August1229
Friday 21 August1726
Saturday 22 August1022
Sunday 23 August1219
Monday 24 August1427
Tuesday 25 August1429
Wednesday 26 August1127
Thursday 27 August1228
Friday 28 August1828
Saturday 29 August822
Sunday 30 August1320
Monday 31 August1327
Tuesday 1 September1529
Wednesday 2 September1128
Thursday 3 September1127
Friday 4 September1227
Saturday 5 September622
Sunday 6 September1520
Monday 7 September1025
Tuesday 8 September1327
Wednesday 9 September1729
Thursday 10 September1428
Friday 11 September429
Saturday 12 September822
Sunday 13 September1220
Monday 14 September826
Tuesday 15 September1328
Wednesday 16 September1128
Thursday 17 September1227
Friday 18 September1128
Saturday 19 September1323
Sunday 20 September1421

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Chronicle (Toowoomba), and the median across its peers.
FormatThe Chronicle (Toowoomba)Its peers, median
Photo88%41%
Video or reel6%4%
Album0%0%
Link5%55%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 27%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Chronicle (Toowoomba)'s peers are 383 news publishers, digital-native newsrooms and news agencies worldwide with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 383 peers, A to Z.

The peers

Its 383 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us