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The posting benchmark

The Mercury (Hobart) on Facebook, beside its peers

How The Mercury (Hobart)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 382 peers: news publishers, digital-native newsrooms and news agencies worldwide with 50k to 500k followers.

Country
Australia
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

The Mercury (Hobart): 16.3 a day

Median in Australia: 20.9 a day

That is 4.6 fewer a day than the median in Australia.

Place the dots by

Posts a day278th/383Photos and video56th/383Evening postsWeekend day
Engagement per post40th/383Engagement a day140th/383Per 1,000 followers29th/383Comments per post53rd/383Comments a day124th/383

The Mercury (Hobart), Australia

278thof 383

Rank among its peers, highest first, posts a day

The Mercury (Hobart) posted 16.3 times a day to Facebook, at least 36% less than the median of 382 news publishers, digital-native newsrooms and news agencies worldwide with 50k to 500k followers, 29 June to 20 September 2026.

The comments its posts draw

895 comments a day, 2.0 times the median of its peers. What it would take

See all nine measures

The Mercury (Hobart)'s 382 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Mercury (Hobart) beside 382 peers

The Mercury (Hobart) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day16.3278th of 38325.4
Photos and video97%56th of 38351%
Evening postsNot countedNo rank27%
Weekend dayNot countedNo rank75%
Engagement per post6840th of 38314
Engagement a day3,732140th of 3832,330
Engagement per 1,000 followers0.5429th of 3830.079
Comments per post5553rd of 38319
Comments a day895124th of 383438

The comments

The comments its posts draw

895comments a day

on its Facebook posts, 2.0 times the median of its peers (438)

Spread evenly over 24 hours, that is 37 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: The Mercury (Hobart) beside its 382 peers

  • The Mercury (Hobart): 895 a day
  • Median of its peers: 438
  • 90th percentile of its peers: 2,077
  • Middle half of its peers: 142 to 1,198
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    16.3 now; the median of its peers 25.4

    9.1 more a day, 64 a week
  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Mercury (Hobart)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Mercury (Hobart) posted, beside its peers

Its own posts beside its 382 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Mercury (Hobart)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Mercury (Hobart), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Mercury (Hobart)Median of its peers
Monday 29 June1525
Tuesday 30 June1726.5
Wednesday 1 July1527
Thursday 2 July1326.5
Friday 3 July1526
Saturday 4 July1720
Sunday 5 July1419.5
Monday 6 July1525
Tuesday 7 July2027
Wednesday 8 July1626
Thursday 9 July1427
Friday 10 July1727
Saturday 11 July2121.5
Sunday 12 July1520
Monday 13 July1727
Tuesday 14 July2127
Wednesday 15 July1527
Thursday 16 July1626
Friday 17 July1726
Saturday 18 July1721
Sunday 19 July1819.5
Monday 20 July2124
Tuesday 21 July1426
Wednesday 22 July1426
Thursday 23 July1727
Friday 24 July1726
Saturday 25 July1721
Sunday 26 July1418.5
Monday 27 July1725
Tuesday 28 July1627
Wednesday 29 July1827
Thursday 30 July1627
Friday 31 July1826
Saturday 1 August1620.5
Sunday 2 August1619
Monday 3 August1826
Tuesday 4 August1627
Wednesday 5 August1826.5
Thursday 6 August1627
Friday 7 August1727
Saturday 8 August1721
Sunday 9 August1519
Monday 10 August1625
Tuesday 11 August1526.5
Wednesday 12 August1629
Thursday 13 August1728
Friday 14 August1827
Saturday 15 August1222.5
Sunday 16 August1519
Monday 17 August1626
Tuesday 18 August1726
Wednesday 19 August1827
Thursday 20 August1828.5
Friday 21 August1626
Saturday 22 August1422
Sunday 23 August1519
Monday 24 August1627
Tuesday 25 August1728.5
Wednesday 26 August1627
Thursday 27 August1528
Friday 28 August1628
Saturday 29 August1422
Sunday 30 August1420
Monday 31 August1527
Tuesday 1 September1728.5
Wednesday 2 September1528
Thursday 3 September1527
Friday 4 September1927
Saturday 5 September1622
Sunday 6 September1620.5
Monday 7 September1525
Tuesday 8 September1627
Wednesday 9 September1929
Thursday 10 September1728
Friday 11 September1529
Saturday 12 September1522
Sunday 13 September1520
Monday 14 September1526
Tuesday 15 September1628
Wednesday 16 September1728
Thursday 17 September1627
Friday 18 September1728
Saturday 19 September1923
Sunday 20 September1621

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Mercury (Hobart), and the median across its peers.
FormatThe Mercury (Hobart)Its peers, median
Photo94%41%
Video or reel3%4%
Album0%0%
Link2%55%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 27%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Mercury (Hobart)'s peers are 382 news publishers, digital-native newsrooms and news agencies worldwide with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 382 peers, A to Z.

The peers

Its 382 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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