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The posting benchmark

Townsville Bulletin on Facebook, beside its peers

How Townsville Bulletin's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 383 peers: news publishers, digital-native newsrooms and news agencies worldwide with 50k to 500k followers.

Country
Australia
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

Townsville Bulletin: 18.7 a day

Median in Australia: 20.9 a day

That is 2.2 fewer a day than the median in Australia.

Place the dots by

Posts a day257th/384Photos and video36th/384Evening postsWeekend day
Engagement per post16th/384Engagement a day67th/384Per 1,000 followers21st/384Comments per post48th/384Comments a day109th/384

Townsville Bulletin, Australia

257thof 384

Rank among its peers, highest first, posts a day

Townsville Bulletin posted 18.7 times a day to Facebook, at least 26% less than the median of 383 news publishers, digital-native newsrooms and news agencies worldwide with 50k to 500k followers, 29 June to 20 September 2026.

The comments its posts draw

1,062 comments a day, 2.4 times the median of its peers. What it would take

See all nine measures

Townsville Bulletin's 383 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Townsville Bulletin beside 383 peers

Townsville Bulletin and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day18.7257th of 38425.4
Photos and video99%36th of 38451%
Evening postsNot countedNo rank27%
Weekend dayNot countedNo rank75%
Engagement per post12216th of 38414
Engagement a day6,29367th of 3842,330
Engagement per 1,000 followers0.6721st of 3840.078
Comments per post5748th of 38419
Comments a day1,062109th of 384437

The comments

The comments its posts draw

1,062comments a day

on its Facebook posts, 2.4 times the median of its peers (437)

Spread evenly over 24 hours, that is 44 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Townsville Bulletin beside its 383 peers

  • Townsville Bulletin: 1,062 a day
  • Median of its peers: 437
  • 90th percentile of its peers: 2,075
  • Middle half of its peers: 140 to 1,204
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    18.7 now; the median of its peers 25.4

    6.7 more a day, 47 a week
  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Townsville Bulletin's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Townsville Bulletin posted, beside its peers

Its own posts beside its 383 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Townsville Bulletin
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Townsville Bulletin, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayTownsville BulletinMedian of its peers
Monday 29 June1825
Tuesday 30 June1727
Wednesday 1 July1827
Thursday 2 July2227
Friday 3 July1526
Saturday 4 July1420
Sunday 5 July1320
Monday 6 July1625
Tuesday 7 July2527
Wednesday 8 July1926
Thursday 9 July1627
Friday 10 July2227
Saturday 11 July1422
Sunday 12 July1820
Monday 13 July2027
Tuesday 14 July2027
Wednesday 15 July2427
Thursday 16 July1926
Friday 17 July2026
Saturday 18 July1721
Sunday 19 July1720
Monday 20 July1724
Tuesday 21 July2026
Wednesday 22 July2226
Thursday 23 July1927
Friday 24 July2126
Saturday 25 July1721
Sunday 26 July1518
Monday 27 July2125
Tuesday 28 July2627
Wednesday 29 July2127
Thursday 30 July2327
Friday 31 July1826
Saturday 1 August1521
Sunday 2 August1519
Monday 3 August2026
Tuesday 4 August2027
Wednesday 5 August1727
Thursday 6 August2127
Friday 7 August2127
Saturday 8 August1621
Sunday 9 August1519
Monday 10 August2025
Tuesday 11 August2027
Wednesday 12 August1929
Thursday 13 August2028
Friday 14 August2127
Saturday 15 August1423
Sunday 16 August1619
Monday 17 August1926
Tuesday 18 August1826
Wednesday 19 August2127
Thursday 20 August1929
Friday 21 August1826
Saturday 22 August1622
Sunday 23 August1619
Monday 24 August1927
Tuesday 25 August2029
Wednesday 26 August2227
Thursday 27 August1928
Friday 28 August1628
Saturday 29 August1522
Sunday 30 August1720
Monday 31 August1827
Tuesday 1 September1829
Wednesday 2 September1828
Thursday 3 September2027
Friday 4 September2127
Saturday 5 September1722
Sunday 6 September2320
Monday 7 September1925
Tuesday 8 September2027
Wednesday 9 September2029
Thursday 10 September2128
Friday 11 September2229
Saturday 12 September1722
Sunday 13 September2020
Monday 14 September1826
Tuesday 15 September2128
Wednesday 16 September1928
Thursday 17 September1727
Friday 18 September1828
Saturday 19 September1723
Sunday 20 September1621

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Townsville Bulletin, and the median across its peers.
FormatTownsville BulletinIts peers, median
Photo97%41%
Video or reel2%4%
Album0%0%
Link0%55%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 27%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Townsville Bulletin's peers are 383 news publishers, digital-native newsrooms and news agencies worldwide with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 383 peers, A to Z.

The peers

Its 383 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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