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The posting benchmark

Marca on Facebook, beside its peers

How Marca's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 18 peers: news publishers in Europe with 2m to 20m followers.

Country
Spain
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Spain

Marca: 49.8 a day

Median in Spain: 53.6 a day

That is 3.8 fewer a day than the median in Spain.

Place the dots by

Posts a day15th/19Photos and video14th/19Evening posts3rd/19Weekend day4th/19
Engagement per post6th/19Engagement a day5th/19Per 1,000 followers9th/19Comments per post17th/19Comments a day18th/19

Marca, Spain

15thof 19

Rank among its peers, highest first, posts a day

Marca posted 49.8 times a day to Facebook, 36% less than the median of 18 news publishers in Europe with 2m to 20m followers, 29 June to 20 September 2026.

Its first gap: posts a day

28.2 more posts a day would reach its peers' median. What it would take

See all nine measures

Marca's 18 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Marca beside 18 peers

Marca and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day49.815th of 1978
Photos and video45%14th of 1989%
Evening posts34%3rd of 1930%
Weekend day98%4th of 1985%
Engagement per post3716th of 19250
Engagement a day123,1805th of 1991,744
Engagement per 1,000 followers0.0499th of 190.046
Comments per post9617th of 19269
Comments a day4,77918th of 1919,969

What it would take

What would reaching the median of its peers take?

28.2more posts a day

198 a week, to reach the median of its peers: 78 a day, against 49.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    45% of its posts; the median of its peers 89%

    156 more of its 349 posts a week as photos or video: 156 now, 312 at the median
  • At or above the median of its peers on evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Marca's Facebook posts drew 4,779 comments a day, 76% less than the median of 18 news publishers in Europe with 2m to 20m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Marca's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Marca posted, beside its peers

Its own posts beside its 18 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Marca
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Marca, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayMarcaMedian of its peers
Monday 29 June4783
Tuesday 30 June6278
Wednesday 1 July5484
Thursday 2 July5482.5
Friday 3 July7482.5
Saturday 4 July6777.5
Sunday 5 July6576.5
Monday 6 July7289.5
Tuesday 7 July6588.5
Wednesday 8 July4288.5
Thursday 9 July5784
Friday 10 July7080.5
Saturday 11 July5275.5
Sunday 12 July7069
Monday 13 July5184
Tuesday 14 July5791.5
Wednesday 15 July6190.5
Thursday 16 July4483.5
Friday 17 July3881
Saturday 18 July5374.5
Sunday 19 July6976
Monday 20 July8194
Tuesday 21 July5683.5
Wednesday 22 July4079.5
Thursday 23 July5079
Friday 24 July6275.5
Saturday 25 July3767
Sunday 26 July4469
Monday 27 July5678
Tuesday 28 July5277
Wednesday 29 July4782.5
Thursday 30 July5476.5
Friday 31 July4376.5
Saturday 1 August3270.5
Sunday 2 August3268
Monday 3 August4773.5
Tuesday 4 August5082
Wednesday 5 August4573.5
Thursday 6 August5676
Friday 7 August4477
Saturday 8 August6166.5
Sunday 9 August4962
Monday 10 August4775
Tuesday 11 August5574.5
Wednesday 12 August4982
Thursday 13 August5680.5
Friday 14 August2972.5
Saturday 15 August5472
Sunday 16 August5966
Monday 17 August4376.5
Tuesday 18 August4376
Wednesday 19 August4074.5
Thursday 20 August4374
Friday 21 August4473
Saturday 22 August6261.5
Sunday 23 August3864
Monday 24 August2382
Tuesday 25 August2281
Wednesday 26 August3280
Thursday 27 August2782.5
Friday 28 August1784.5
Saturday 29 August2370
Sunday 30 August5070
Monday 31 August3680.5
Tuesday 1 September3780
Wednesday 2 September5783
Thursday 3 September5880
Friday 4 September6181
Saturday 5 September2468.5
Sunday 6 September4970
Monday 7 September3684.5
Tuesday 8 September6788
Wednesday 9 September5185
Thursday 10 September5582.5
Friday 11 September5182
Saturday 12 September3968.5
Sunday 13 September6472
Monday 14 September5283.5
Tuesday 15 September6985
Wednesday 16 September4280
Thursday 17 September5077.5
Friday 18 September6579.5
Saturday 19 September5374.5
Sunday 20 September5279.5

Share of posts by local hour

Show the figures as a table
Share of posts by Marca in each local hour, beside the median of its peers.
Local hourMarcaMedian of its peers
00:005.9%1.3%
01:002.8%1.1%
02:002.2%0.8%
03:002.3%0.7%
04:002.1%0.7%
05:002.3%1.5%
06:002.4%2.7%
07:001.7%4.5%
08:004.6%4.8%
09:004.2%5.4%
10:004.6%5.7%
11:004.1%5.8%
12:005%6.2%
13:004.6%5.9%
14:004.7%5.4%
15:004.3%5.6%
16:004.7%5.5%
17:003.9%5.9%
18:005%5.9%
19:005.8%5.9%
20:005.5%5.6%
21:005.9%5.5%
22:004.6%4.5%
23:006.8%3.1%

Posts a day by weekday

Show the figures as a table
Posts a day by Marca on each local weekday, beside the median of its peers.
WeekdayMarcaMedian of its peers
Monday50.980.3
Tuesday51.780.3
Wednesday47.880.9
Thursday50.778.7
Friday49.577.6
Saturday45.374.7
Sunday52.975

What it posted

Show the figures as a table
Share of each format among posts by Marca, and the median across its peers.
FormatMarcaIts peers, median
Photo10%77%
Video or reel24%11%
Album11%1%
Link55%11%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Marca, 18:00 to midnight: 34%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, Marca posted 98% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Marca's peers are 18 news publishers in Europe with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 18 peers, A to Z.

The peers

Its 18 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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