Skip to content

The posting benchmark

Newcastle Herald on Facebook, beside its peers

How Newcastle Herald's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers in Australia with 50k to 500k followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

Newcastle Herald: 21.5 a day

Median in Australia: 20.9 a day

That is 0.6 more a day than the median in Australia.

Place the dots by

Posts a day1st/11Photos and video10th/11Evening postsWeekend day
Engagement per post9th/11Engagement a day9th/11Per 1,000 followers9th/11Comments per post11th/11Comments a day9th/11

Newcastle Herald, Australia

1stof 11

Rank among its peers, highest first, posts a day

Newcastle Herald posted 21.5 times a day to Facebook, 30% more than the median of 10 news publishers in Australia with 50k to 500k followers, 29 June to 20 September 2026.

Its first gap: photos and video

133 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

Newcastle Herald's 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Newcastle Herald beside 10 peers

Newcastle Herald and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day21.51st of 1116.6
Photos and video7%10th of 1194%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post149th of 1171
Engagement a day1,1609th of 114,127
Engagement per 1,000 followers0.0839th of 110.45
Comments per post1211th of 1156
Comments a day2489th of 11788

What it would take

What would reaching the median of its peers take?

Newcastle Herald's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

133more posts a week

as photos or video, of its 151 a week: 10 now, 143 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 151 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Newcastle Herald's Facebook posts drew 248 comments a day, 68% less than the median of 10 news publishers in Australia with 50k to 500k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Newcastle Herald's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Newcastle Herald posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Newcastle Herald
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Newcastle Herald, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNewcastle HeraldMedian of its peers
Monday 29 June2915.5
Tuesday 30 June1617
Wednesday 1 July2616
Thursday 2 July2818
Friday 3 July2615
Saturday 4 July911
Sunday 5 July2113
Monday 6 July2115.5
Tuesday 7 July2218.5
Wednesday 8 July2316.5
Thursday 9 July1515.5
Friday 10 July2317.5
Saturday 11 July1712.5
Sunday 12 July1916
Monday 13 July2617.5
Tuesday 14 July2219
Wednesday 15 July2620
Thursday 16 July2217
Friday 17 July2616.5
Saturday 18 July1611.5
Sunday 19 July2214.5
Monday 20 July2218
Tuesday 21 July2416
Wednesday 22 July2420
Thursday 23 July3116
Friday 24 July1917
Saturday 25 July1110
Sunday 26 July1813
Monday 27 July2117
Tuesday 28 July2718
Wednesday 29 July2417.5
Thursday 30 July2016
Friday 31 July2316.5
Saturday 1 August1314
Sunday 2 August2015.5
Monday 3 August2618
Tuesday 4 August1816.5
Wednesday 5 August2517.5
Thursday 6 August2617
Friday 7 August2418
Saturday 8 August1614.5
Sunday 9 August1915
Monday 10 August2717
Tuesday 11 August1817.5
Wednesday 12 August2816
Thursday 13 August2919
Friday 14 August2518
Saturday 15 August1513
Sunday 16 August2115
Monday 17 August2518
Tuesday 18 August2117.5
Wednesday 19 August2718.5
Thursday 20 August2418
Friday 21 August1916.5
Saturday 22 August715
Sunday 23 August1813
Monday 24 August2016.5
Tuesday 25 August2818
Wednesday 26 August2819
Thursday 27 August2415
Friday 28 August2716
Saturday 29 August1310.5
Sunday 30 August1513.5
Monday 31 August3316.5
Tuesday 1 September2416
Wednesday 2 September2817
Thursday 3 September2216.5
Friday 4 September2519
Saturday 5 September1214
Sunday 6 September2014.5
Monday 7 September1616.5
Tuesday 8 September1717.5
Wednesday 9 September2219
Thursday 10 September2318.5
Friday 11 September2317.5
Saturday 12 September1414
Sunday 13 September1413.5
Monday 14 September3216.5
Tuesday 15 September2016.5
Wednesday 16 September2617.5
Thursday 17 September1717
Friday 18 September2516.5
Saturday 19 September1413.5
Sunday 20 September1616

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Newcastle Herald, and the median across its peers.
FormatNewcastle HeraldIts peers, median
Photo2%91%
Video or reel5%4%
Album0%0%
Link93%5%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place Newcastle Herald's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Newcastle Herald's peers are 10 news publishers in Australia with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us