Skip to content

The posting benchmark

Sports Brief Nigeria on Facebook, beside its peers

How Sports Brief Nigeria's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 12 peers: news publishers and digital-native newsrooms in Africa with 30k to 300k followers.

Country
Nigeria
Region
Africa
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Nigeria

Sports Brief Nigeria: 2.7 a day

Median in Nigeria: 39.9 a day

That is 37.2 fewer a day than the median in Nigeria.

Place the dots by

Posts a day11th/13Photos and video1st/13Evening posts8th/13Weekend day3rd/13
Engagement per post9th/13Engagement a day11th/13Per 1,000 followers10th/13Comments per post9th/13Comments a day12th/13

Sports Brief Nigeria, Nigeria

11thof 13

Rank among its peers, highest first, posts a day

Sports Brief Nigeria posted 2.7 times a day to Facebook, 79% less than the median of 12 news publishers and digital-native newsrooms in Africa with 30k to 300k followers, 29 June to 20 September 2026.

Its first gap: posts a day

9.9 more posts a day would reach its peers' median. What it would take

See all nine measures

Sports Brief Nigeria's 12 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Sports Brief Nigeria beside 12 peers

Sports Brief Nigeria and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day2.711th of 1312.6
Photos and videoover 99%1st of 1371%
Evening posts18%8th of 1320%
Weekend day90%3rd of 1364%
Engagement per post59th of 1314
Engagement a day7311th of 13758
Engagement per 1,000 followers0.04210th of 130.068
Comments per post59th of 1312
Comments a day1412th of 13139

What it would take

What would reaching the median of its peers take?

9.9more posts a day

70 a week, to reach the median of its peers: 12.6 a day, against 2.7 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 18% of its posts; the median of its peers 20%

    1 more of its 19 posts a week between 18:00 and midnight: 3 now, 4 at the median
  • At or above the median of its peers on photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Sports Brief Nigeria's Facebook posts drew 14 comments a day, 90% less than the median of 12 news publishers and digital-native newsrooms in Africa with 30k to 300k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Sports Brief Nigeria's.

Type its name, then choose it.

Or one of its peers

Day by day

How Sports Brief Nigeria posted, beside its peers

Its own posts beside its 12 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Sports Brief Nigeria
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Sports Brief Nigeria, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySports Brief NigeriaMedian of its peers
Monday 29 June1315
Tuesday 30 June415.5
Wednesday 1 July514
Thursday 2 July315
Friday 3 July410.5
Saturday 4 July38.5
Sunday 5 July59
Monday 6 July513
Tuesday 7 July516.5
Wednesday 8 July210.5
Thursday 9 July511
Friday 10 July613.5
Saturday 11 July89
Sunday 12 July69.5
Monday 13 July714
Tuesday 14 July811.5
Wednesday 15 July913.5
Thursday 16 July911.5
Friday 17 July712
Saturday 18 July310
Sunday 19 July410
Monday 20 July413.5
Tuesday 21 July513.5
Wednesday 22 July615
Thursday 23 July412.5
Friday 24 July314
Saturday 25 July213
Sunday 26 July113
Monday 27 July412
Tuesday 28 July415
Wednesday 29 July514.5
Thursday 30 July013.5
Friday 31 July615.5
Saturday 1 August38
Sunday 2 August110
Monday 3 August115
Tuesday 4 August113.5
Wednesday 5 August012.5
Thursday 6 August211.5
Friday 7 August018.5
Saturday 8 August09
Sunday 9 August010.5
Monday 10 August09
Tuesday 11 August015.5
Wednesday 12 August012
Thursday 13 August013.5
Friday 14 August015
Saturday 15 August07.5
Sunday 16 August07
Monday 17 August014.5
Tuesday 18 August015
Wednesday 19 August016.5
Thursday 20 August013.5
Friday 21 August013.5
Saturday 22 August09.5
Sunday 23 August010
Monday 24 August014
Tuesday 25 August014
Wednesday 26 August014
Thursday 27 August012.5
Friday 28 August015
Saturday 29 August09
Sunday 30 August010.5
Monday 31 August015
Tuesday 1 September015
Wednesday 2 September013.5
Thursday 3 September013.5
Friday 4 September016
Saturday 5 September012.5
Sunday 6 September012
Monday 7 September017.5
Tuesday 8 September015
Wednesday 9 September014.5
Thursday 10 September413.5
Friday 11 September517
Saturday 12 September613.5
Sunday 13 September78
Monday 14 September715.5
Tuesday 15 September614.5
Wednesday 16 September317.5
Thursday 17 September416.5
Friday 18 September116.5
Saturday 19 September811.5
Sunday 20 September314.5

Share of posts by local hour

Show the figures as a table
Share of posts by Sports Brief Nigeria in each local hour, beside the median of its peers.
Local hourSports Brief NigeriaMedian of its peers
00:001.3%0.5%
01:000.4%0.1%
02:000.4%0%
03:000%0%
04:000%0%
05:000%0%
06:000.9%4%
07:004%6.6%
08:005.7%6.1%
09:007.1%7%
10:009.7%7%
11:008.4%6.9%
12:006.2%6.9%
13:009.7%8.3%
14:008.4%7%
15:007.5%8.3%
16:007.9%7.3%
17:004.4%5.5%
18:002.6%5.6%
19:003.5%5.6%
20:001.8%3.8%
21:003.5%3%
22:003.1%0.4%
23:003.5%0.1%

Posts a day by weekday

Show the figures as a table
Posts a day by Sports Brief Nigeria on each local weekday, beside the median of its peers.
WeekdaySports Brief NigeriaMedian of its peers
Monday3.514.4
Tuesday2.7515.1
Wednesday2.514.3
Thursday2.5814.1
Friday2.5816.6
Saturday2.759.27
Sunday2.2510.2

What it posted

Show the figures as a table
Share of each format among posts by Sports Brief Nigeria, and the median across its peers.
FormatSports Brief NigeriaIts peers, median
Photo100%46%
Video or reel0%10%
Album0%2%
Link0%42%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Sports Brief Nigeria, 18:00 to midnight: 18%
  • Median of its peers, 18:00 to midnight: 20%
  • On a weekend day, Sports Brief Nigeria posted 90% of a weekday's posts. The median of its peers: 64%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Sports Brief Nigeria's peers are 12 news publishers and digital-native newsrooms in Africa with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 12 peers, A to Z.

The peers

Its 12 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us