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The posting benchmark

The EastAfrican on Facebook, beside its peers

How The EastAfrican's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 341 peers: news publishers and digital-native newsrooms worldwide with 20k to 200k followers.

Country
Kenya
Region
Africa
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Kenya

The EastAfrican: 3.6 a day

Median in Kenya: 35.1 a day

That is 31.5 fewer a day than the median in Kenya.

Place the dots by

Posts a day309th/342Photos and video169th/342Evening posts145th/268Weekend day207th/263
Engagement per post263rd/342Engagement a day332nd/342Per 1,000 followers263rd/342Comments per post317th/342Comments a day327th/342

The EastAfrican, Kenya

309thof 342

Rank among its peers, highest first, posts a day

The EastAfrican posted 3.6 times a day to Facebook, at least 79% less than the median of 341 news publishers and digital-native newsrooms worldwide with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: posts a day

13.5 more posts a day would reach its peers' median. What it would take

See all nine measures

The EastAfrican's 341 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The EastAfrican beside 341 peers

The EastAfrican and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3.6309th of 34217.1
Photos and video39%169th of 34237.2%
Evening posts24%145th of 26826%
Weekend day63%207th of 26376%
Engagement per post4263rd of 34211
Engagement a day38332nd of 342852
Engagement per 1,000 followers0.056263rd of 3420.15
Comments per post1.4317th of 34213
Comments a day5.2327th of 342160

What it would take

What would reaching the median of its peers take?

13.5more posts a day

95 a week, to reach the median of its peers: 17.1 a day, against 3.6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 24% of its posts; the median of its peers 26%

    1 more of its 25 posts a week between 18:00 and midnight: 6 now, 7 at the median

  • Weekend day

    A weekend day: 63% of a weekday's posts; the median of its peers 76%

    2 more posts a weekend, all on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The EastAfrican's posts drew 5.2 comments a day. The median of its peers: 160.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The EastAfrican's.

Type its name, then choose it.

Or one of its peers

Day by day

How The EastAfrican posted, beside its peers

Its own posts beside its 341 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The EastAfrican
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The EastAfrican, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe EastAfricanMedian of its peers
Monday 29 June616
Tuesday 30 June418
Wednesday 1 July519
Thursday 2 July519
Friday 3 July617
Saturday 4 July813
Sunday 5 July012
Monday 6 July216
Tuesday 7 July218
Wednesday 8 July019
Thursday 9 July019
Friday 10 July119
Saturday 11 July413
Sunday 12 July012
Monday 13 July016
Tuesday 14 July119
Wednesday 15 July219
Thursday 16 July719
Friday 17 July418
Saturday 18 July213
Sunday 19 July711
Monday 20 July016
Tuesday 21 July519
Wednesday 22 July319
Thursday 23 July419
Friday 24 July518
Saturday 25 July512
Sunday 26 July111
Monday 27 July016
Tuesday 28 July518
Wednesday 29 July119
Thursday 30 July519
Friday 31 July1119
Saturday 1 August414
Sunday 2 August012
Monday 3 August017
Tuesday 4 August119
Wednesday 5 August219
Thursday 6 August019
Friday 7 August319
Saturday 8 August214
Sunday 9 August112
Monday 10 August016
Tuesday 11 August120
Wednesday 12 August020
Thursday 13 August019
Friday 14 August219
Saturday 15 August014
Sunday 16 August012
Monday 17 August016
Tuesday 18 August419
Wednesday 19 August519
Thursday 20 August019
Friday 21 August419
Saturday 22 August214
Sunday 23 August013
Monday 24 August116
Tuesday 25 August319
Wednesday 26 August1220
Thursday 27 August719
Friday 28 August819
Saturday 29 August514
Sunday 30 August013
Monday 31 August117
Tuesday 1 September119
Wednesday 2 September1019
Thursday 3 September920
Friday 4 September919
Saturday 5 September313
Sunday 6 September313
Monday 7 September316
Tuesday 8 September118
Wednesday 9 September1220
Thursday 10 September1120
Friday 11 September221
Saturday 12 September215
Sunday 13 September014
Monday 14 September1017
Tuesday 15 September520
Wednesday 16 September1019
Thursday 17 September1520
Friday 18 September820
Saturday 19 September915
Sunday 20 September114

Share of posts by local hour

Show the figures as a table
Share of posts by The EastAfrican in each local hour, beside the median of its peers.
Local hourThe EastAfricanMedian of its peers
00:000.3%0.1%
01:000.3%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.1%
06:000.7%3.4%
07:007.3%5.5%
08:006.3%6.1%
09:009.6%6.3%
10:009.9%6.4%
11:002%6.7%
12:004.6%6.7%
13:004%6.5%
14:002.3%6.5%
15:007.6%6.5%
16:0011.9%6.5%
17:009.2%6.5%
18:004.9%6.4%
19:006.6%6.4%
20:004.9%5.9%
21:003.3%4.4%
22:003%2.4%
23:001.3%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by The EastAfrican on each local weekday, beside the median of its peers.
WeekdayThe EastAfricanMedian of its peers
Monday1.9215.9
Tuesday2.7517.2
Wednesday5.1718.4
Thursday5.2518.5
Friday5.0818.7
Saturday412.9
Sunday1.0812.1

What it posted

Show the figures as a table
Share of each format among posts by The EastAfrican, and the median across its peers.
FormatThe EastAfricanIts peers, median
Photo36%31%
Video or reel2%3%
Album1%0%
Link61%66%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The EastAfrican, 18:00 to midnight: 24%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, The EastAfrican posted 63% of a weekday's posts. The median of its peers: 76%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The EastAfrican's peers are 341 news publishers and digital-native newsrooms worldwide with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 341 peers, A to Z.

The peers

Its 341 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us