Skip to content

The posting benchmark

The NewsHawks on Facebook, beside its peers

How The NewsHawks's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 12 peers: news publishers and digital-native newsrooms in Africa with 30k to 300k followers.

Country
Zimbabwe
Region
Africa
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Zimbabwe

The NewsHawks: 0.4 a day

No median is printed for Zimbabwe.

Place the dots by

Posts a day13th/13Photos and video5th/13Evening posts10th/13Weekend day13th/13
Engagement per post3rd/13Engagement a day12th/13Per 1,000 followers2nd/13Comments per post2nd/13Comments a day11th/13

The NewsHawks, Zimbabwe

13thof 13

Rank among its peers, highest first, posts a day

The NewsHawks posted 0.4 times a day to Facebook, 97% less than the median of 12 news publishers and digital-native newsrooms in Africa with 30k to 300k followers, 29 June to 20 September 2026.

Its first gap: posts a day

12.2 more posts a day would reach its peers' median. What it would take

See all nine measures

The NewsHawks's 12 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The NewsHawks beside 12 peers

The NewsHawks and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day0.413th of 1312.6
Photos and video97%5th of 1371%
Evening posts12%10th of 1320%
Weekend day16%13th of 1366%
Engagement per post303rd of 1311
Engagement a day5612th of 13758
Engagement per 1,000 followers0.292nd of 130.059
Comments per post422nd of 139.3
Comments a day1711th of 13139

What it would take

What would reaching the median of its peers take?

12.2more posts a day

86 a week, to reach the median of its peers: 12.6 a day, against 0.4 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 12% of its posts; the median of its peers 20%

    1 more of its 3 posts a week between 18:00 and midnight: 0 now, 1 at the median

  • Weekend day

    A weekend day: 16% of a weekday's posts; the median of its peers 66%

    2 more posts a weekend: 1 on Saturday and 1 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The NewsHawks's Facebook posts drew 17 comments a day, 88% less than the median of 12 news publishers and digital-native newsrooms in Africa with 30k to 300k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The NewsHawks's.

Type its name, then choose it.

Or one of its peers

Day by day

How The NewsHawks posted, beside its peers

Its own posts beside its 12 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The NewsHawks
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The NewsHawks, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe NewsHawksMedian of its peers
Monday 29 June015
Tuesday 30 June415.5
Wednesday 1 July114
Thursday 2 July215
Friday 3 July010.5
Saturday 4 July08.5
Sunday 5 July09
Monday 6 July013
Tuesday 7 July016.5
Wednesday 8 July010.5
Thursday 9 July111
Friday 10 July013.5
Saturday 11 July09.5
Sunday 12 July09.5
Monday 13 July014
Tuesday 14 July011.5
Wednesday 15 July013.5
Thursday 16 July011.5
Friday 17 July012
Saturday 18 July010
Sunday 19 July010
Monday 20 July013.5
Tuesday 21 July013.5
Wednesday 22 July115
Thursday 23 July012.5
Friday 24 July014
Saturday 25 July013
Sunday 26 July013
Monday 27 July012
Tuesday 28 July015
Wednesday 29 July114.5
Thursday 30 July013.5
Friday 31 July015.5
Saturday 1 August08
Sunday 2 August010
Monday 3 August015
Tuesday 4 August413.5
Wednesday 5 August012.5
Thursday 6 August011.5
Friday 7 August018.5
Saturday 8 August09
Sunday 9 August010.5
Monday 10 August09
Tuesday 11 August015.5
Wednesday 12 August012
Thursday 13 August013.5
Friday 14 August015
Saturday 15 August27.5
Sunday 16 August07
Monday 17 August014.5
Tuesday 18 August215
Wednesday 19 August016.5
Thursday 20 August013.5
Friday 21 August013.5
Saturday 22 August09.5
Sunday 23 August010
Monday 24 August014
Tuesday 25 August014
Wednesday 26 August014
Thursday 27 August412.5
Friday 28 August415
Saturday 29 August09
Sunday 30 August010.5
Monday 31 August015
Tuesday 1 September415
Wednesday 2 September013.5
Thursday 3 September013.5
Friday 4 September116
Saturday 5 September012.5
Sunday 6 September012
Monday 7 September017.5
Tuesday 8 September015
Wednesday 9 September114.5
Thursday 10 September013.5
Friday 11 September017
Saturday 12 September013.5
Sunday 13 September08.5
Monday 14 September015.5
Tuesday 15 September014.5
Wednesday 16 September117.5
Thursday 17 September116.5
Friday 18 September016.5
Saturday 19 September011.5
Sunday 20 September014.5

Share of posts by local hour

Show the figures as a table
Share of posts by The NewsHawks in each local hour, beside the median of its peers.
Local hourThe NewsHawksMedian of its peers
00:000%0.6%
01:000%0.2%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:005.9%2%
07:008.8%5.2%
08:000%6.3%
09:003%7.5%
10:003%7.7%
11:000%7.3%
12:003%7%
13:0020.6%8.3%
14:002.9%8.2%
15:0023.5%8.2%
16:0014.7%7.3%
17:002.9%5.5%
18:000%5.6%
19:005.9%4.8%
20:002.9%3.8%
21:002.9%2.9%
22:000%1.4%
23:000%0.2%

Posts a day by weekday

Show the figures as a table
Posts a day by The NewsHawks on each local weekday, beside the median of its peers.
WeekdayThe NewsHawksMedian of its peers
Monday014.4
Tuesday1.1715.1
Wednesday0.41714.3
Thursday0.66714.1
Friday0.41716.6
Saturday0.1679.27
Sunday010.2

What it posted

Show the figures as a table
Share of each format among posts by The NewsHawks, and the median across its peers.
FormatThe NewsHawksIts peers, median
Photo24%52%
Video or reel50%8%
Album24%2%
Link3%38%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The NewsHawks, 18:00 to midnight: 12%
  • Median of its peers, 18:00 to midnight: 20%
  • On a weekend day, The NewsHawks posted 16% of a weekday's posts. The median of its peers: 66%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The NewsHawks's peers are 12 news publishers and digital-native newsrooms in Africa with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 12 peers, A to Z.

The peers

Its 12 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us