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The posting benchmark

The New Daily on Facebook, beside its peers

How The New Daily's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 22 peers: news publishers and digital-native newsrooms in Australia with 20k to 200k followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Australia

The New Daily: 5 a day

Median in Australia: 17.9 a day

That is 12.9 fewer a day than the median in Australia.

Place the dots by

Posts a day21st/23Photos and video23rd/23Evening postsWeekend day
Engagement per post23rd/23Engagement a day23rd/23Per 1,000 followers20th/23Comments per post20th/23Comments a day23rd/23

The New Daily, Australia

21stof 23

Rank among its peers, highest first, posts a day

The New Daily posted 5 times a day to Facebook, 65% less than the median of 22 news publishers and digital-native newsrooms in Australia with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: posts a day

9.1 more posts a day would reach its peers' median. What it would take

See all nine measures

The New Daily's 22 peers, lifted out of the 961 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.

At a glance

The New Daily beside 22 peers

The New Daily and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day521st of 2314
Photos and video0%23rd of 2342%
Evening posts0%No rankToo few peers
Weekend day103%No rankToo few peers
Engagement per post323rd of 2317
Engagement a day5123rd of 23989
Engagement per 1,000 followers0.06620th of 230.21
Comments per post3.920th of 2313
Comments a day2023rd of 23247

What it would take

What would reaching the median of its peers take?

9.1more posts a day

64 a week, to reach the median of its peers: 14 a day, against 5 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    0% of its posts; the median of its peers 42%

    15 more of its 35 posts a week as photos or video: 0 now, 15 at the median
  • Too few of its peers have a figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The New Daily's Facebook posts drew 19 comments a day, 92% less than the median of 22 news publishers and digital-native newsrooms in Australia with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The New Daily's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The New Daily posted, beside its peers

Its own posts beside its 22 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The New Daily
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The New Daily, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe New DailyMedian of its peers
Monday 29 June514
Tuesday 30 June516.5
Wednesday 1 July514.5
Thursday 2 July515
Friday 3 July514
Saturday 4 July610
Sunday 5 July511
Monday 6 July513.5
Tuesday 7 July614
Wednesday 8 July514
Thursday 9 July515
Friday 10 July516
Saturday 11 July511.5
Sunday 12 July510
Monday 13 July514.5
Tuesday 14 July514.5
Wednesday 15 July515
Thursday 16 July517.5
Friday 17 July615
Saturday 18 July311.5
Sunday 19 July513
Monday 20 July516
Tuesday 21 July416
Wednesday 22 July615.5
Thursday 23 July515.5
Friday 24 July614.5
Saturday 25 July610
Sunday 26 July512
Monday 27 July517
Tuesday 28 July515.5
Wednesday 29 July516
Thursday 30 July515
Friday 31 July515
Saturday 1 August512.5
Sunday 2 August59.5
Monday 3 August517
Tuesday 4 August516
Wednesday 5 August416
Thursday 6 August316
Friday 7 August715.5
Saturday 8 August012.5
Sunday 9 August510
Monday 10 August516
Tuesday 11 August414.5
Wednesday 12 August413.5
Thursday 13 August515
Friday 14 August015.5
Saturday 15 August107.5
Sunday 16 August510.5
Monday 17 August514.5
Tuesday 18 August514
Wednesday 19 August514.5
Thursday 20 August517.5
Friday 21 August515.5
Saturday 22 August510
Sunday 23 August512.5
Monday 24 August515.5
Tuesday 25 August514.5
Wednesday 26 August516.5
Thursday 27 August515.5
Friday 28 August516
Saturday 29 August511
Sunday 30 August512
Monday 31 August515
Tuesday 1 September516
Wednesday 2 September515.5
Thursday 3 September515.5
Friday 4 September615
Saturday 5 September510
Sunday 6 September512
Monday 7 September516.5
Tuesday 8 September514
Wednesday 9 September517
Thursday 10 September516
Friday 11 September614.5
Saturday 12 September512
Sunday 13 September512
Monday 14 September514.5
Tuesday 15 September513.5
Wednesday 16 September515.5
Thursday 17 September517
Friday 18 September614.5
Saturday 19 September511
Sunday 20 September512

Share of posts by local hour

Show the figures as a table
Share of posts by The New Daily in each local hour, beside the median of its peers.
Local hourThe New Daily
00:000%
01:000%
02:000%
03:000%
04:000%
05:000%
06:0014.4%
07:0061%
08:0015.3%
09:007.9%
10:000.2%
11:000%
12:000%
13:001.2%
14:000%
15:000%
16:000%
17:000%
18:000%
19:000%
20:000%
21:000%
22:000%
23:000%

Posts a day by weekday

Show the figures as a table
Posts a day by The New Daily on each local weekday, beside the median of its peers.
WeekdayThe New Daily
Monday5
Tuesday5
Wednesday5
Thursday4.83
Friday4.83
Saturday5.58
Sunday4.58

What it posted

Show the figures as a table
Share of each format among posts by The New Daily, and the median across its peers.
FormatThe New DailyIts peers, median
Photo0%39%
Video or reel0%2%
Album0%0%
Link100%59%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The New Daily, 18:00 to midnight: 0%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The New Daily's peers are 22 news publishers and digital-native newsrooms in Australia with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 22 peers, A to Z.

The peers

Its 22 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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